Both brands and media buyers believe Snapchat is the hardest platform to advertise on, according to new Digiday research.

In a survey of 63 media-buying executives at the Digiday Media Buying Summit earlier this month in New Orleans, Snapchat was chosen as the most difficult platform to advertise on, with 42 percent of respondents selecting it as the most challenging platform, while 27 percent chose Amazon and 9 percent picked Facebook. This mirrors earlier Digiday research from the Digiday Marketing Summit in December, where 28 percent of brand marketers indicated Snapchat was the most challenging platform to advertise on, ahead of Pinterest, Instagram and Twitter.

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