Some publishers panicked when Facebook announced it was going to limit the amount of their content shown in the newsfeed at the start of last year. Many of those reliant on the platform to generate began looking to other platforms like Twitter, Snapchat and Apple News instead. But almost a year and a half later, and despite a significant slowdown in the volume of publisher content in places in front of its users, Facebook still provides the greatest reach for publishers’ content compared to other social platforms, according to Digiday research.

In a survey of 124 publisher executives conducted by Digiday this May, 45% of respondents said Facebook delivered the best reach for unpaid or organically posted content, more than any other platform. Trailing Facebook was Twitter, YouTube and Instagram, each with around 10% of the vote.

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