Apple News+ is the latest platform testing ground for publishers, but it poses serious dilemmas for companies deciding whether to participate or not.

In a poll of 109 publisher executives conducted by Digiday last week, 29% said that losing control of the consumer relationship was the greatest challenge when working with Apple News+. Apple taking too high a share of the subscription price, half of the $10 subscription price, was the chief worry for 24% of publishers.

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