Publishers may have had a complicated relationship with platforms, but some are still making money off some of them. In a survey of 124 publisher executives by Digiday this May, over half of the respondents said they earned a profit by posting content to Snapchat and through Google AMP. Forty-six percent of publishers also said posting content on YouTube was profitable.
Fifty-one percent of publishers using Google AMP said it delivered a “very significant” or “extremely significant” amount of revenues while 28% said the same about Facebook. YouTube was a key revenue driver for 25% of publishers.
