Lucinda Southern

Lucinda Southern

The Programmatic Publisher

‘Blockers are an industry stopper’: CNN sharpens its contextual tool for the brand safety fight
The Programmatic Publisher

As publishers clean up automated supply chains, education-title Chegg cut ad resellers and saw no negative impact on revenue
The Programmatic Publisher

Ad refreshing is the publisher ad tactic both ad buyers and readers dislike — and is on the rise in tough times
Life Beyond the Cookie

‘It’s a crutch’: South China Morning Post is the latest publisher to swear off third-party data
Equality and Opportunity

‘It’s just a whitewash’: Coronavirus worsening the struggle of young minorities trying to enter the media workforce
Life Beyond the Cookie

Publishers see digital events as a new route to audience data
Media

Engagement over revenue: How The New York Times has reoriented its events internationally
Equality and Opportunity

‘Time to put their money where their mouth is’: Minority community publishers hurt worse by keyword blocking
Subscriptions

‘Churn and burn’: Publishers are prioritizing subscription volume over immediate revenue
The Programmatic Publisher

New Google ‘confirmed clicks’ plan could depress publisher revenue
Work Life

‘Never let a good crisis go to waste’: Publishers set for a second wave of layoffs
Media

How BBC Global News has adapted to remote reporting
Beyond Ads

How Channel4 is expanding its in-house content agency

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