Lucinda Southern

Lucinda Southern

The Programmatic Publisher

Sports publisher GiveMeSport is growing revenue by cutting ads
Beyond Ads

Beef jerky and sofas: Why Hearst is expanding product licensing
Content & Commerce

How Car Throttle has grown e-commerce to 40 percent of its revenue
Subscriptions

How The Times of London is using Facebook groups to drive subscriptions
Audio Anywhere

Time Out plans to use Google Assistant to grow its e-commerce business
Beyond Ads

‘You have to love the complexities’: Publishers confront challenges in growing events
Audio Anywhere

Radio broadcaster Global is using news publishers’ data to target audio ads
Publishing in the Platform Era

With 1 million users, DriveTribe courts advertisers
Future of TV

The UK’s changing video ad landscape, in 4 charts
Beyond Ads

Hearst Magazines UK CEO James Wildman: ‘The media world is turning into a messy place’
Media

Dazed’s redesign cut out ads — and people are staying a lot longer
Audio Anywhere

How MTV, The Telegraph and Evening Standard are using Amazon Echo Show
Beyond Ads

The pivot to paid heralds the rise of the chief customer officer at publishers

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