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Media buyers anticipate a slower TV upfronts season amid economic uncertainty
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Kristina Monllos
Kristina Monllos
Brands in Culture
‘Help create experiences’: Anheuser-Busch vp of beyond beer on finding new ways to grow brands
The Confessions
‘There’s a lot of posturing’: Confessions of a Black copywriter on agencies’ sluggish response to fix diversity, equity and inclusion
The Confessions
‘More petty fights between tech titans’: Confessions of a media buyer on Apple vs. Facebook, Google lawsuits
Equality and Opportunity
‘No one fix’: Giant Spoon’s new diverse audience marketing vp Kenny Mac on working with brands to improve diversity and inclusion
Member Exclusive
‘Shift to digital’: Changes to the business marketers and agency execs expect to continue long after 2020
Marketing on Platforms
‘The biggest conversation I’m having’: Media buyers say advertisers are actively pushing to diversify away from Facebook
Brands in Culture
‘They bring people into the brand’: Grey Goose vp Martin de Dreuille on influencers and testing QR codes
Member Exclusive
‘Impossible to say’: Marketers struggle with logistics and divining what Super Bowl ad themes will click with consumers
Retail Revolution
‘Hard time understanding what sets them apart’: As retail media grows rapidly, advertisers are uncertain where to spend
The Confessions
‘It’s all in the name of profit’: Confessions of a media buyer on short-staffed burnout during the pandemic
The Creator Economy
‘Everyone is grasping for nostalgia and happiness’: Why marketers are ringing in the holiday season with more influencers
Member Exclusive
‘Cyber Monday has become Cyber November’: How the digital shopping day’s evolution is affecting marketers
Retail Revolution
‘Email has become so cluttered’: Why DTC brands plan to use texting for Black Friday and Cyber Monday this year
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