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Kristina Monllos
Kristina Monllos
Member Exclusive
Marketing Briefing: How marketers feel right now about TikTok, Facebook, Instagram and Twitter
Member Exclusive
Marketing Briefing: The far from ‘straightforward’ Q1 economy makes Q2 forecast especially murky for brand spend
The Creator Economy
Why real estate company Windermere is adding influencers to its marketing mix and spending half of its ad budget on them
Member Exclusive
Marketing Briefing: Coca-Cola and other major marketers enter ‘test and learn’ phase with generative AI
Brands in Culture
L’Oréal utiliza la escucha social y equipos internos para aprovechar las tendencias de belleza “a la velocidad de la cultura”
Brands in Culture
L’Oreal uses social listening, in-house teams to tap into beauty trends ‘at the speed of culture’
Member Exclusive
Marketing Briefing: U.S. marketers prepare contingency plans amid potential TikTok ban
Brands in Culture
Slack shifts brand marketing efforts from ‘always on’ paid media to tentpole events like SXSW and Dreamforce
Member Exclusive
Marketing Briefing: With all eyes on the Silicon Valley Bank collapse, marketers and agency execs assess their risks
Digiday @ SXSW
Amazon Prime, Paramount+, Slack y otras empresas se centran en marketing experiencial en persona en el SXSW
Digiday @ SXSW
Amazon Prime, Paramount+, Slack and others ‘kicking it up a notch’ with experiential efforts for in-person SXSW
Social Fragmentation
Marketers adapt to serve niche communities as culture fragments, strays from universal water cooler moments
Member Exclusive
Marketing Briefing: Why marketers are dangling the AOR carrot by asking agencies to ‘test drive’ with project work
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