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Kristina Monllos
Kristina Monllos
Social Fragmentation
Marketers adapt to serve niche communities as culture fragments, strays from universal water cooler moments
Member Exclusive
Marketing Briefing: Why marketers are dangling the AOR carrot by asking agencies to ‘test drive’ with project work
The Creator Economy
As influencer marketing continues to mature, here’s why brands are hiring creators as ‘creative directors’
Member Exclusive
Marketing Briefing: The outlook for Q2 is mixed, but marketers’ hopes grow for a better 2nd half
Agency Culture
When it comes to the talent working on TikTok, more agencies are eying personal profiles
Member Exclusive
Marketing Briefing: Why marketers and brands like P&G are beefing up first-party data capabilities now
Brands in Culture
From Galentine’s Day to Single’s Awareness Day, Olay, Visible and others look to get more out of Valentine’s Day
Member Exclusive
Marketing Briefing: Why brands like Verizon, Tushy, Anytime Fitness ran with more interactive Super Bowl efforts this year
Super Bowl
Brands like Rakuten, Squarespace, Best Buy turn to in-house teams to create flexible, quick Super Bowl campaigns
Super Bowl
Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2023
Member Exclusive
Marketing Briefing: Twitter, TikTok vie for ad dollars, offer incentives as they seek to own second screen for Super Bowl
The Creator Economy
Marketers seek agency-of-record relationships with influencer agencies as influencer marketing matures
Member Exclusive
Marketing Briefing: With younger consumers questioning brands’ trustworthiness, marketers turn to scenario planning
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