Kristina Monllos

Kristina Monllos

The Confessions

Confessions of a media buyer on ‘shake up of rep support’ as platform spend asks get ‘aggressive’
Member Exclusive

Marketing Briefing: As influencer marketing RFPs mature, measurement, attribution and emerging trend strategies come into focus
Brands in Culture

Por qué Acura y Adobe, patrocinadores habituales del Festival de Cine de Sundance, amplían este año su presencia allí
Brands in Culture

Why longtime festival sponsors Acura and Adobe are expanding their Sundance presence this year
Member Exclusive

Marketing Briefing: What are marketers prioritizing as Google starts to crumble the third-party cookie?
Member Exclusive

Marketing Briefing: Pop-Tarts and Cheez-Its’ buzz prove why mascots still matter for big brands
The 2024 Notebook

Advertisers — they’re just like us and don’t want to be solely advertisers, but part of culture
Member Exclusive

Marketing Briefing: What will the top marketing trends in 2024 be?
Looking Back/Ahead to 2024

Marketers no longer have total control of their brand narratives. Now they’re spending time influencing influencers
Español

Lo que los especialistas del marketing deben aprender de la innovación de la propiedad intelectual de marcas como Barbie, Nike y Super Mario Bros. para 2024
Looking Back/Ahead to 2024

What marketers need to learn from breakthrough brand IP like Barbie, Nike, Super Mario Bros. for 2024
Member Exclusive

Marketing Briefing: Let’s end the year with a recap of the big marketing trends of 2023
Member Exclusive

Marketing Briefing: How brands and agencies are speeding up their pursuit of influencer trends

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