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Kristina Monllos
Kristina Monllos
The Confessions
Confessions of a media buyer on ‘shake up of rep support’ as platform spend asks get ‘aggressive’
Member Exclusive
Marketing Briefing: As influencer marketing RFPs mature, measurement, attribution and emerging trend strategies come into focus
Brands in Culture
Por qué Acura y Adobe, patrocinadores habituales del Festival de Cine de Sundance, amplían este año su presencia allí
Brands in Culture
Why longtime festival sponsors Acura and Adobe are expanding their Sundance presence this year
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Marketing Briefing: What are marketers prioritizing as Google starts to crumble the third-party cookie?
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Marketing Briefing: Pop-Tarts and Cheez-Its’ buzz prove why mascots still matter for big brands
The 2024 Notebook
Advertisers — they’re just like us and don’t want to be solely advertisers, but part of culture
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Marketing Briefing: What will the top marketing trends in 2024 be?
Looking Back/Ahead to 2024
Marketers no longer have total control of their brand narratives. Now they’re spending time influencing influencers
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Lo que los especialistas del marketing deben aprender de la innovación de la propiedad intelectual de marcas como Barbie, Nike y Super Mario Bros. para 2024
Looking Back/Ahead to 2024
What marketers need to learn from breakthrough brand IP like Barbie, Nike, Super Mario Bros. for 2024
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Marketing Briefing: Let’s end the year with a recap of the big marketing trends of 2023
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Marketing Briefing: How brands and agencies are speeding up their pursuit of influencer trends
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