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Why several U.S. ad forecasts predict a better 2024, and not just because of political spending
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Kristina Monllos
Kristina Monllos
Brands in Culture
Una marca de bebidas sin alcohol se centra en lo experiencial, impulsando con bartenders el reconocimiento del producto ante una sobria Generación Z
Brands in Culture
Why this non-alcoholic beverage brand focused on experiential, working with bartenders to boost brand awareness with a sober Gen Z
Member Exclusive
Marketing Briefing: While World Cup is a ‘uniting event,’ sponsors play through branding fouls
Member Exclusive
Marketing Briefing: Meta continues to scoop up Black Friday and Cyber Monday ad budgets but TikTok tests are happening
Marketing on Platforms
U-Haul diversifica su estrategia social para decirle a la gente que es más que camiones de mudanzas
Marketing on Platforms
U-Haul diversifies its social strategy to tell people it’s more than moving trucks
Member Exclusive
Marketing Briefing: Twitter brand impersonations cause some marketers to seek crisis response plans
Member Exclusive
Marketing Briefing: The new normal for Q4: Shortened timelines, quick turnarounds, added pressure
Retail Revolution
Why this luxury bedding brand is diversifying its media mix to get in front of shoppers
The Creator Economy
The Container Store taps brand ambassadors to inspire people to tackle home organization
Member Exclusive
Marketing Briefing: Why Mastercard has transitioned 25-year-old ‘Priceless’ from ad tagline to focus on experiences
Digiday @ Advertising Week
Advertising Week Briefing: When it comes to the metaverse, marketers focus on Web3 over gaming
Digiday @ Advertising Week
Advertising Week Briefing: Despite darkening economy, marketers put measurement, brand safety center stage
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