Kimeko McCoy

Kimeko McCoy

The Business of AI

‘Our marketing is not a bullshit machine’: Why Perplexity is investing in targeted, organic growth
Super Bowl

Facing ‘AI slop’ and a trust problem, AI platforms invest in Super Bowl-level brand ads
The Creator Economy

Digiday staffers tackle the creator vs. influencer divide
The Creator Economy

Dick’s invests in in-house influencers as brands seek control
Super Bowl

Avocados From Mexico turns to AI to advertise around the Super Bowl instead of a TV buy
Super Bowl

The case for and against influencer-led Super Bowl ads
Digiday @ CES

CES 2026: Agentic AI hype vs. media buyers’ pragmatism
The Sports Marketing Playbook

Why cookware brand HexClad is sitting out of the Super Bowl for a broader field
Life Beyond the Cookie

Inside the brand and agency scramble for first-party data in the AI era
Retail Media Rewritten

Walmart Connect takes a play out of the Amazon playbook to make agentic AI the next battleground in retail media
The 2026 Notebook

Crisis, culture and costs: The new reality of the modern CMO
The Business of AI

‘The year where the dust settles’: Digiday editors share 2026 predictions
Marketing on Platforms

After watching X’s ownership issues play out, marketers brace for TikTok whiplash in 2026

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