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Holding pattern: Omnicom, IPG and the deal that’s leaving marketers on edge
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Kimeko McCoy
Kimeko McCoy
Digiday Podcast: Creators
How one content creator thrives on X, despite Elon Musk’s shakeup
Digiday Programmatic Marketing Summit
Why Exverus’ head of strategy is marrying performance with brand in programmatic
Marketing on Platforms
As the line between B2B and B2C marketing blurs, Workday taps humor in consumer-facing media channels
Marketing on Platforms
Snap refuerza sus ofertas publicitarias e incentivos para atraer a los anunciantes, pero, ¿los aceptarán?
Marketing on Platforms
Snap bolsters ad offerings and incentives to woo advertisers — but will they take?
Retail Revolution
Cómo Campbell’s navega por el floreciente panorama de retail media, incluso mientras crea más ‘jardines amurallados’
Marketing on Platforms
Canva’s CMO Zach Kitschke talks taking the Australian design platform’s user base global
Retail Revolution
How Campbell’s navigates the burgeoning retail media landscape, even as it creates more walled gardens
Retail Revolution
CVS Media Exchange apuesta por resolver la brecha de medición para destacar en el panorama del retail media
Retail Revolution
CVS Media Exchange bets on solving the measurement gap to stand out in the retail media landscape
Marketing on Platforms
How Nuuly plans to retain customer subscriptions, data after its first growth spurt
Brand Safety
X’s latest brand safety snafu keeps advertisers at bay
Beyond Ads
Por qué la apuesta de Cava por la notoriedad de marca implica dar prioridad a los anuncios en streaming
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