Kimeko McCoy

Kimeko McCoy

AI Revenue Generation

ChatGPT enters the ad game. Now what?
The Business of AI

With AI backlash building, marketers reconsider their approach
Brands in Culture

Digiday ranks the best and worst Super Bowl 2026 ads
Navigating Economic Instability

In Q1, marketers pivot to spending backed by AI and measurement
Super Bowl

Brands invest in creators for reach as celebs fill the Big Game spots
Super Bowl

The case for and against pre-game Super Bowl ads
The Sports Marketing Playbook

Here’s what else a $8M, 30-second Super Bowl budget can purchase in 2026
Retail Media Rewritten

P&G bets big on retail integration as CPGs question incrementality
The Business of AI

‘Our marketing is not a bullshit machine’: Why Perplexity is investing in targeted, organic growth
Super Bowl

Facing ‘AI slop’ and a trust problem, AI platforms invest in Super Bowl-level brand ads
The Creator Economy

Digiday staffers tackle the creator vs. influencer divide
The Creator Economy

Dick’s invests in in-house influencers as brands seek control
Super Bowl

Avocados From Mexico turns to AI to advertise around the Super Bowl instead of a TV buy

<
1
…
4
5
6
7
8
…
57
>