Kimeko McCoy

Kimeko McCoy

The Sports Marketing Playbook

How DUDE Wipes turned to unconventional sponsorships after sports inventory prices surged
The Sports Marketing Playbook

Why Dove is betting on hundreds of creators for the World Cup
Evolving Agencies

Inside the messy middle of January Digital agency’s AI adoption
The Programmatic Marketer

How automation and AI is reshaping the traditional upfront marketplace
The Sports Marketing Playbook

Coca-Cola’s AI-powered José Mourinho campaign could signal a shift in celebrity partnerships
Experimental Channels

Why DSW and other brands are pivoting back to ‘old’ marketing tactics
The Business of AI

ChatGPT ad delivery struggles are testing advertiser patience
Brands in Culture

As feeds become entertainment hubs, marketers rethink social’s role
Brands in Culture

The AI paradox: Marketers trust AI to buy media, not build brands
Zero-click Future

Inside the great digital media reckoning
Zero-click Future

Google’s latest commerce moves deepen the battle over agentic shopping
The Business of AI

‘Trust becomes the product’: Marketers grapple with Google’s new suite of AI-powered ad agents
The Business of AI

Who owns agentic workflows? Agencies struggle to govern new tools as marketing budgets surge

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