Kimeko McCoy

Kimeko McCoy

Marketing

As AI creative moves upstream, one production firm is pitching brands a model built on that trend
The Business of AI

Inside Amazon’s effort to shape the AI narrative on sustainability and ethics
Marketing on Platforms

TikTok after the legal fight and why it’s coming for Meta’s ad dollars
The Business of AI

How AI could disrupt retail media’s $38 billion search ad market
Evolving Agencies

‘Nobody’s asking the question’: WPP’s biggest restructure in years means nothing until CMOs say it does
The Business of AI

OpenAI’s ad push begins, and The Knot is co-piloting
Evolving Agencies

As holdcos restructure, BBDO reframes client relationships
The Business of AI

Why Edward Jones’ agentic AI trial comes with limits
The Creator Economy

‘An ethics issue’: Why some creators are re-auditing their brand deals after Hootsuite-ICE controversy
Retail Media Rewritten

Walmart Connect’s full-funnel ambitions come into focus, with Amazon in its sights
Brands in Culture

‘Comment sections are not customers’: American Eagle brings back Sydney Sweeney amid celebrity push
AI Revenue Generation

ChatGPT enters the ad game. Now what?
The Business of AI

With AI backlash building, marketers reconsider their approach

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