Kimeko McCoy

Kimeko McCoy

Super Bowl

Brands invest in creators for reach as celebs fill the Big Game spots
Super Bowl

The case for and against pre-game Super Bowl ads
The Sports Marketing Playbook

Here’s what else a $8M, 30-second Super Bowl budget can purchase in 2026
Retail Media Rewritten

P&G bets big on retail integration as CPGs question incrementality
The Business of AI

‘Our marketing is not a bullshit machine’: Why Perplexity is investing in targeted, organic growth
Super Bowl

Facing ‘AI slop’ and a trust problem, AI platforms invest in Super Bowl-level brand ads
The Creator Economy

Digiday staffers tackle the creator vs. influencer divide
The Creator Economy

Dick’s invests in in-house influencers as brands seek control
Super Bowl

Avocados From Mexico turns to AI to advertise around the Super Bowl instead of a TV buy
Super Bowl

The case for and against influencer-led Super Bowl ads
Digiday @ CES

CES 2026: Agentic AI hype vs. media buyers’ pragmatism
The Sports Marketing Playbook

Why cookware brand HexClad is sitting out of the Super Bowl for a broader field
Life Beyond the Cookie

Inside the brand and agency scramble for first-party data in the AI era

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