Kimeko McCoy

Kimeko McCoy

Retail Revolution

As retail media booms, lines blur between performance and brand marketing budgets
Podcasts

TikTok ban looms closer, leaving more questions than answers in its wake
Retail Revolution

Target’s ad business had a good year, but can it become a retail media powerhouse?
Equality and Opportunity

‘Just don’t say DEI’: Brands sit out advertising around Black History Month, other heritage months this year
Retail Revolution

Marketers and agencies grapple with divisions over who controls retail media spend
Media

How Pinterest went from selling views to selling clicks and conversions, with CRO Bill Watkins
The Creator Economy

Brands hire Gen X and boomer influencers as the ‘power of the silver influencer’ rises
Marketing on Platforms

Amazon’s expanding ad platforms casts shadow on ad tech cottage industry
Equality and Opportunity

Amidst a broad dismantling of DE&I, Hyundai maintains multicultural marketing, spend commitments
Retail Revolution

Retail media networks want to be known as media companies now
Retail Revolution

In the pitch for brand dollars, retail media networks turn to creators
The Confessions

‘Gag orders all around’: Confessions of a comms professional on DEI backlash
Media

‘The D-word is the most problematic’: Why diversity could soon be stripped from DEI values and branding

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