Kimeko McCoy

Kimeko McCoy

Retail Revolution

Another DTC brand diversifies media strategy amid ‘looming fear of being solely dependent on Facebook’
Retail Revolution

‘Crafting the brand’: How former Huge CEO is pivoting from agency background in service of DTC life insurance startup
Brands in Culture

‘Bringing those experiences’: Why Verizon will use Fortnite, digital activations to boost Super Bowl spend
Brands in Culture

‘A regular drum beat of content’: How brands like Chobani are using TikTok to reach new audiences
Brands in Culture

‘Everything was done in stages’: How Covid-19 impacted DoorDash’s first Super Bowl spot
Brands in Culture

‘Consumers expect brands to act’: Why defining voice and values has become crucial for marketers amid crises
Equality and Opportunity

‘Elevate the next generation’: As social platforms begin Black creator programs, critics say they need to do more
Brands in Culture

‘Always on trauma machine’: Social media managers grapple with burnout, leaving the industry
Digiday @ CES

Marketers, agency execs expect deal making to continue at CES, despite the virtual venue

<
1
…
50
51
52