Kimeko McCoy

Kimeko McCoy

The Creator Economy

Por qué Cars.com se aleja del marketing de resultados y se acerca a los influenciadores
The Creator Economy

Why Cars.com is driving away from performance marketing and toward influencers
Agency Culture

Por qué el jefe global de marketing de Airbnb dice que la crítica a las agencias creativas internas es una falacia
Marketing on Platforms

Mientras Estados Unidos regresa a la oficina, Xerox regresa a la publicidad
Marketing on Platforms

As America returns to the office, Xerox returns to advertising
Agency Culture

Why Airbnb’s global head of marketing says in-housing agency critique is a fallacy
Equality and Opportunity

Why Black creators say brands are ‘quiet as a mouse’ on Black History Month and Juneteenth this year
Experimental Channels

Why some advertisers are reconsidering old school marketing channels
Equality and Opportunity

Why Black creators say relationships with platforms remain strained
The Confessions

‘There’s a lot of desperation’: Confessions of a PR industry veteran on PR’s ‘reputation problem’
Marketing on Platforms

How advertisers are building up their cannabis ad budgets as marijuana regulations loosen
The Commerce Media Era

‘Black Twitter was the cookout’: Marketers hope to find new communities of color on Twitter alternatives
Brands in Culture

How cannabis culture is becoming a bigger part of Jack in the Box’s marketing strategy

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