Kimeko McCoy

Kimeko McCoy

Marketing on Platforms

What a $6.5 million Super Bowl ad can buy in digital media
Marketing on Platforms

‘Still command a lot of time’: Why DTC brand Omaha Steaks remains bullish on Facebook and Instagram advertising
Marketing

Why Dr Teal’s is using connected TV to beef up its media mix
Equality and Opportunity

‘The pandemic has awakened them’: Disability advocate sounds off on web accessibility and remote work
Agency Culture

‘I believe in the marathon and not the sprint for social change’: How Jess Weiner is changing brands like Barbie, Dove and more from the inside out
The Confessions

‘I was actually relieved to get fired’: Confessions of a burned out brand salesperson
Future of Work

‘The liberation of the workplace’: Industry experts sound off on 2022, the year of the ‘Shecovery’
Future of Work

‘Going above and beyond usual benefit norms’: Companies are starting to give employees time off for pregnancy loss
Marketing on Platforms

‘TikTok is changing small brands’ lives’: How a startup drink brand is using the social platform, after going viral on it
Strategizing for the Future

‘There’s only so much low-hanging fruit’: Why advertisers are ramping up more full-funnel marketing strategies
Marketing

‘Starting to think more in a brand building way’: How DTC brand Adore Me is diversifying its media mix
Evolving Agencies

‘That weight is very heavy’: Minority-owned agencies grapple with spike in work as the industry makes good on DE&I promises
Marketing on Platforms

‘We want to be in the places where they’re going to be’: How Shutterfly is reintroducing itself to younger shoppers

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