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Special Projects
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Kimeko McCoy
Kimeko McCoy
Marketing
‘There was nowhere to air it’: Why a CBD brand is leveraging digital video as part of its ad strategy
The Confessions
‘Recognizing the differences between us’: Confessions of a communications professional on lagging intersectionality
Member Exclusive
Marketing Briefing: Disappointing Black Friday sales leaves advertisers questioning their strategies and future retail holidays
Marketing on Platforms
‘Looking to grow with it’: How TikTok is becoming a staple in Dr. Squatch’s social spend
Experimental Channels
Why Fiverr believes it’s finally time to bring back OOH advertising next year
Agency Culture
‘Creativity needs energy’: Why a TBWA\NEBOKO exec believes a return to the office will save agency culture
Marketing on Platforms
‘A perfect fit for us’: How a DTC wedding ring brand is testing shopping on TikTok
Brands in Culture
‘Go back to being authentic’: How 150-year-old Prudential Financial wants to maintain brand relevance
Member Exclusive
Marketing Briefing: As the pressure to compete in the metaverse looms, mainstream brands experiment with AR/VR
Marketing on Platforms
The niche effect: How non-traditional brands are connecting with avid fans on TikTok
Experimental Channels
‘Seeds that will pay off in the future’: Why a DTC furniture brand is reconsidering its media mix to experiment
Experimental Channels
‘This is the wild west’: How an investment startup brand is building community trust with Discord
Marketing
How God-is Rivera helped put Black Twitter in front of marketers
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