The definitive guide to what’s in and out for influencer marketing in 2023
![](https://digiday.com/wp-content/uploads/sites/3/2023/05/creator-culture-digiday-gif.gif?w=1030&h=579&crop=1)
Over the years, influencer marketing has gone from a nice-to-have to must-have when it comes to marketing strategy. The momentum influencer marketing has picked up isn’t slowing anytime soon – the industry is expected to be valued at $21.1 billion this year, according to Influencer Marketing Hub, a resource for the industry.
From the rise of micro influencers to updated guidelines from the Federal Trade Commission, keeping up with the changes isn’t an easy task. Once-hot trends have cooled off, replaced in some cases by a yearning for more authenticity.
For a comprehensive look at the ups and down of the influencer marketing industry, find what’s in and what’s out below. And let us know what we missed.
![](https://digiday.com/wp-content/uploads/sites/3/2023/08/Digiday_In-Out-01.jpg?w=567)
More in Marketing
![](https://digiday.com/wp-content/uploads/sites/3/2022/12/diverse-crowd.jpg?w=439&h=277&crop=1)
Hyve Group buys the Possible conference, and will add a meeting element to it in the future
Hyve Group, which owns such events as ShopTalk and FinTech Meetup, has agreed to purchase Beyond Ordinary Events, the organizing body behind Possible.
![](https://digiday.com/wp-content/uploads/sites/3/2024/05/tiktok-stage-digiday.gif?w=439&h=277&crop=1)
Agencies and marketers point to TikTok in the running to win ‘first real social Olympics’
The video platform is a crucial part of paid social plans this summer, say advertisers and agency execs.
![](https://digiday.com/wp-content/uploads/sites/3/2024/07/trump-harris-digiday.gif?w=439&h=277&crop=1)
Where Kamala Harris and Donald Trump stand on big tech issues
The next U.S. president is going to have a tough job of reining in social media companies’ dominance and power enough to satisfy lawmakers and users, while still encouraging free speech, privacy and innovation.