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“It’s about change management’: Sir Martin Sorrell says the billable hour is dying, but getting clients to move in is proving harder
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Jessica Davies
Managing editor
Jessica Davies
Managing editor
Agency Culture
‘It gave me a moral, social and political compass for life’: Music albums agency execs can’t live without
The Confessions
Confessions of a broadcast exec: ‘If you pay peanuts, you’re going to get monkeys’
The Programmatic Publisher
‘We’re paying for the mistakes’: Publishers say brand-safety fears have unfair consequences
Marketing on Platforms
How people spend time on social platforms globally, in 5 charts
Agency Culture
‘I was paranoid for 3 days’: Agency execs confess their most embarrassing email gaffes
The Programmatic Publisher
‘Not a geeky stereotype’: What a publisher programmatic analyst actually does
Media
With an eye on the duopoly, German broadcasters create a unified consumer login
The Programmatic Publisher
Inside The New York Times’ international programmatic strategy
Publishing in the Platform Era
Vogue takes ‘hub and spoke’ approach to Snapchat editions in Europe
Media
Deloitte Digital’s mobile chief Ilicco Elia isn’t Mr. Corporate
Publishing in the Platform Era
How MTV does Facebook Live across Europe
Subscriptions
The Financial Times uses events to fight subscriber churn
The Confessions
Confessions of a platforms exec: Marketers beware of handing over data to agencies
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