Ilyse Liffreing

Ilyse Liffreing

The Confessions

Confessions of a marketer: Agencies are using scare tactics to stop the in-house trend
Retail Revolution

Club Monaco turns to in-store pop-up shops to diversify its retail experience
Brands in Culture

Why Nestle Waters chose WWE for a family-focused campaign
Agency Culture

Overheard quotes, matching outfits and soup: The best of offbeat agency Slack channels
Audio Anywhere

Walmart’s podcast pushes message of saving time
Marketing on Platforms

How HQ trivia competitors are differentiating their marketing
Agency Culture

Ad agencies are forced to adjust to a new California freelance worker restriction
Marketing on Platforms

Patron is seeing more than 6,000 sessions a month for its Alexa skill
Data Regulation

Marketers see GDPR paring their email lists but improving results
Data Regulation

Agencies are launching GDPR consultancies for clients
Marketing on Platforms

Why The Vitamin Shoppe is launching 800 Instagram accounts
Marketing

Why Nest Bedding redesigned its store to mimic its website
Experimental Channels

For all the hype about VR, advertisers are more excited by AR (for now)

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