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Data licensing lawsuit adds a legal wrinkle to Omnicom’s planned acquisition of IPG
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Ilyse Liffreing
Ilyse Liffreing
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Marketers are flocking to the idea that they need to find deeper meaning
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#MeToo changed the industry, but there’s a lot that remains to be done
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Confessions of a 20-year-old ad agency CEO: ‘Your credibility gets called into question’
Marketing
DTC brands are in the spotlight at Advertising Week
Marketing
Confessions of a young female ad agency staffer: ‘My hope for change is slim’
The Creator Economy
Brand-safety concerns are making influencer marketing more expensive
Agency Culture
Agencies are using anonymous app Fishbowl to keep tabs on employee morale
Retail Revolution
Why platforms like Facebook, Amazon and Walmart are trying to play nice with small businesses
Retail Revolution
Walmart goes after city folk with rebrand of Jet.com
Experimental Channels
Brands like Infiniti see promise in Apple’s expanded AR tool
Marketing on Platforms
‘We can’t continue to shout at our customers’: American Express delves deeper into custom content
Marketing on Platforms
TV networks get in on the live trivia app trend even as the hype cools
Marketing
Cheatsheet: Everything you need to know about Amazon’s advertising consolidation
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