Overheard quotes, matching outfits and soup: The best of offbeat agency Slack channels
Ad agencies use Slack to deepen their relationships with clients and structure their workflows, but it’s not all work and no play. Agencies including R/GA and Burns Group have created Slack channels to discuss topics like the company cafe’s soup offerings, TV shows and quotes heard around the office.
Digiday compiled a list of unconventional channels:
R/GA staffers in the New York office use the #soupsitch channel to review and rate the soups the agency serves in its cafe. Employees post videos of themselves trying the soups and suggest hacks to improve them, like adding cheese from the salad bar. The cafe’s chef uses #soupsitch to find out the soups people like best more often. Once, employees campaigned for a grilled cheese and tomato soup and the next week, the chef obliged.
Burns Group: #BG_Twinning
One of Burns Group’s most amusing Slack channels is #BG_Twinning, for photos of co-workers wearing similar outfits. Burns Group CEO Joanne McKinney said it’s one of her favorite channels. “We know we have a lot in common — obviously, we share the same career and spend every day together — but it still surprises me every time.”
Firstborn has Slack channels for employees who like running and barbecue, but the most popular one centers around beer. The #FB_Brew channel was born after employees started to bring in their favorite local beers and host weekly tastings. Then, Firstborn began brewing its own beer in-house for its events and to send to clients to celebrate project launches. “We use the Slack channel to develop recipes, share new designed labels and discuss all things beer,” said Ben Kainz, producer and brewmaster for Firstborn.
The Portland, Oregon-based creative agency created its #random_heard channel for employees to share their favorite quotes they overheard around the office. “It’s good for keeping people humble, and even better for blackmail,” quipped Jordan Delapoer, partner and director of brand strategy at North.
In PMG’s #couch-potatoes channel, employees discuss their favorite TV shows and movies.
Agency hours can be long, so it’s important to know where the next meal is coming from. In 2016, a Deutsch intern created #leftovers to alert Deutsch’s New York office to free food. “With free food, the faster you can make it to the 14th-floor kitchen, the more likely you are to get the Dunwell donuts,” said Vonda LePage, evp and director of communications at Deutsch.
Digital Kitchen: #random
This Digital Kitchen channel is where bizarre and offbeat articles are shared. “Opinions are shared, alliances are formed and lifelong friendships are forged through every Lil Tay post and LaCroix dissection,” said said Joran Thompson, the agency’s director of business development.
‘Its inevitable’: Domino’s hungers for attention and context
Attention-based buying is turning into a legendary tale of patient and nonchalance. So when there’s a glimpse of progress, marketers tend to take notice. Domino’s being one of them.
Why Cars.com is driving away from performance marketing and toward influencers
To boost brand awareness, Cars.com is doubling down on its influencer marketing efforts.
Why Unity Technologies is leaning into AI as economic headwinds pick up
As one of the largest gaming companies listed on New York Stock Exchange, Unity Technologies leaned into AI during its May 10 earnings call, with Unity CEO John S. Ricciatello stressing Unity’s “competitive advantages in and around AI.”
SponsoredWhat the measurement and currency discussion really means to TV advertisers
Ali Mack, head of TV and agency, Experian Major streaming video providers have recently made headlines by adopting new currencies for ad measurement, threatening Nielsen’s long-standing TV ratings monopoly. NBCUniversal, for example, has certified iSpot and VideoAmp as currencies for advanced audiences and formed the Joint Industry Committee with Paramount, TelevisaUnivision and Warner Bros. Discovery. […]
Dopamine rush to deeper engagement: short-form video boom fuels brands’ embrace of longer-form content
Audiences craving more are now being treated to captivating longer-form narratives. It’s the addictive nature of those quick hits that has fueled this transformation.
How gamers’ engagement with short-form video is changing
To better understand how modern gamers are engaging with short-form video, Digiday teamed up with Gamesight to pull key points from an exclusive report on gamers’ shifting video consumption preferences.