Ilyse Liffreing

Ilyse Liffreing

Brands in Culture

‘They are walking the walk’: Nike’s Kaepernick campaign walks the talk on brand purpose
The Confessions

Confessions of a young ad agency staffer: ‘If you leave for lunch, you get that side-eye’
Marketing on Platforms

Ad buyers are still cool on Marketplace, but Facebook’s recent moves could change that
Retail Revolution

‘A resurgence of physical retail’: Retailers report upticks in store sales
Member Exclusive

‘A kinder, gentler Amazon’: eBay tries to charm small businesses
Agency Culture

Barbarian is replacing its receptionist with an Amazon Echo Show
Marketing

Sellers scratch their heads over Amazon’s loophole in its AAP policy
Retail Revolution

The success of retailers’ ads on Prime Day in 5 charts
Retail Revolution

Dick’s Sporting Goods uses agency to train new in-house team
Retail Revolution

AUrate wants to be the ‘Stitch Fix of jewelry’
The Confessions

Confessions of a marketer: Agency overbilling is spurring the move in-house
The Confessions

‘Please don’t steal our people’: Confessions of an agency exec on clients poaching agency talent
Marketing on Platforms

BarkBox cuts Facebook spending in favor of traditional channels

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