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As TikTok teeters, YouTube, Meta, Snapchat and more race to claim its ad dollars with incentives, discounts
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Marketing on Platforms
‘More options and misunderstandings’: Media buying on Snapchat confuses advertisers
Marketing on Platforms
On PewDiePie and the inherent difficulties in policing YouTube
Media
Snapchat’s user base has stalled. But that might not be a bad thing.
Marketing on Platforms
5 charts on how brands’ use of Snapchat is changing
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Ad blocking is now a chronic but manageable condition
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A day in the life of a social media agency founder: ‘For brands, it’s uncharted territory’
Sponsored
Teams, clients, and cash: How to manage the three pillars of agency life
Media
Anatomy of a media failure: Why Scout Media flamed out
Media
The race for direct connections: How ESPN gets readers to log in
Publishing in the Platform Era
How The Economist turns social visitors into subscribers
Publishing in the Platform Era
How The Washington Post plans to break news on Snapchat
Sponsored
How to build a platform-first business Like Amazon or Facebook
Marketing
Bank of America is testing employee-less branches to serve digital-first customers
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