Antoinette Siu

Antoinette Siu

Member Exclusive

Media Buying Briefing: How ChatGPT and creators will transform media agency AI strategies
Strategizing for the Future

What marketers need to know about ‘Generation Zennial,’ from social media to buying habits
Experimental Channels

Agencies’ reignited AR, VR forays could create new ways to measure consumer engagement
Member Exclusive

Media Buying Briefing: Reddit expands outreach to independent agencies as its ad revenue rises
Agency Culture

Stagwell awards $1M in funding to AI platform Smart Assets to optimize media execution
Member Exclusive

Media Buying Briefing: How TikTok agencies work — and why they don’t fear a U.S. ban of the app
Experimental Channels

Stagwell’s AR platform signs Kansas City Royals to boost engagement for fans at games
Member Exclusive

Media Buying Briefing: How generative AI is being used by agencies of all stripes
Strategizing for the Future

Maybe Web3 isn’t as dead as it would seem, as agencies play with new data-generating models
Navigating Economic Instability

Magna 2023 forecast paints a resilient U.S. market, thanks to retail media and streaming
Agency Culture

How agencies are shaping the future of DEI beyond their own walls
Equality and Opportunity

‘It has to be built in’: How agencies strive to advance their diversity goals
Evolving Agencies

Infillion launches media buying product for executing up and down the funnel across platforms

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