Antoinette Siu

Antoinette Siu

Member Exclusive

Media Buying Briefing: How generative AI is being used by agencies of all stripes
Strategizing for the Future

Maybe Web3 isn’t as dead as it would seem, as agencies play with new data-generating models
Navigating Economic Instability

Magna 2023 forecast paints a resilient U.S. market, thanks to retail media and streaming
Agency Culture

How agencies are shaping the future of DEI beyond their own walls
Equality and Opportunity

‘It has to be built in’: How agencies strive to advance their diversity goals
Evolving Agencies

Infillion launches media buying product for executing up and down the funnel across platforms
Strategizing for the Future

Don’t call it a comeback: How agencies are navigating economic recovery with their clients
Content & Commerce

Transparency and talent remain top challenges for media buyers and other marketers
Digiday Media Buying Summit

Unresolved issues take center stage at the spring Digiday Media Buying Summit
Evolving Agencies

Agency clients’ KPIs evolve with a focus on retail and post-pandemic economy
Evolving Agencies

How agencies are testing live shopping and seeing potential in accelerating conversions
Member Exclusive

Media Buying Briefing: UM’s chief privacy officer prepares for privacy suggestions to become restrictions
Super Bowl

Movie trailers and sports betting delivered the most brand lift and audience in the Super Bowl

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