Antoinette Siu

Antoinette Siu

Business of TV

Here are three ways the Hollywood strikes will impact the TV business from the media buyer’s perspective
Retail Revolution

PubMatic expands commerce offerings as retail media grows
Marketing on Platforms

X marks the spot, but what does that spot signify, ask media agency execs
Retail Revolution

Amazon, Walmart e Instacart siguen compitiendo mientras las agencias añaden más dólares publicitarios de medios de comercio a sus carritos de compras
Retail Revolution

Amazon, Walmart, Instacart continue to compete as agencies add more commerce media ad dollars to their carts
Experimental Channels

Are NFTs dead? How media agencies are framing the future of this blockchain tech
Member Exclusive

Media Buying Briefing: The way to beat bad AI? Anticipate consumer needs and invest in predictive capabilities
Future of Measurement

CreatorIQ develops metrics showing the return on influencer marketing
Evolving Agencies

Dentsu seeks strong Gen Z connections with expansions into gaming, anime
Content & Commerce

Trade School founder Genna Franconi on the influencer content business and future of AI
Strategizing for the Future

Media Buying Briefing: Agencies wonder whether generative AI leads to more wasted ad spending and production
Future of Measurement

How animated creative ad formats could yield stronger attention, recall metrics
Brand Safety

As AI and influencers shape audio, agencies focus on targeting and privacy issues

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