Antoinette Siu

Antoinette Siu

Evolving Agencies

Dentsu seeks strong Gen Z connections with expansions into gaming, anime
Content & Commerce

Trade School founder Genna Franconi on the influencer content business and future of AI
Strategizing for the Future

Media Buying Briefing: Agencies wonder whether generative AI leads to more wasted ad spending and production
Future of Measurement

How animated creative ad formats could yield stronger attention, recall metrics
Brand Safety

As AI and influencers shape audio, agencies focus on targeting and privacy issues
Strategizing for the Future

How AI is impacting search advertising’s growth
Navigating Economic Instability

Magna forecasts global ad market to continue growth as retail and social media accelerate
Marketing on Platforms

Influential partners with Adomni to push creator content beyond social media to digital OOH
Business of TV

Study finds open programmatic CTV ad spend slows for the first time in years
Strategizing for the Future

How influencer agency Billion Dollar Boy is using AI to change discovery in that space
Evolving Agencies

How much content is too much? Agencies are starting to ask that question
Experimental Channels

Dentsu’s new Web3 readiness tool shines light on the tech’s potential to complement AI
Privacy

How programmatic advertising will evolve this year on the heels of audio growth and privacy changes

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