Antoinette Siu

Antoinette Siu

Strategizing for the Future

Why Publicis Sapient’s CMO is mandating that teams use generative AI
Content & Commerce

Video commerce platform Firework tests generative AI with The Fresh Market
Content & Commerce

Although Meta’s ad revenue is recovering, retail media may prove its biggest competition
The Commerce Media Era

How live shopping is shaping the future of retail
Evolving Agencies

Why Stagwell’s Mark Penn sees AR and AI as the biggest disruptors to the industry
Content & Commerce

Agencies partner with platforms like Instacart as retail competition increases
Member Exclusive

Media Buying Briefing: How ChatGPT and creators will transform media agency AI strategies
Strategizing for the Future

What marketers need to know about ‘Generation Zennial,’ from social media to buying habits
Experimental Channels

Agencies’ reignited AR, VR forays could create new ways to measure consumer engagement
Member Exclusive

Media Buying Briefing: Reddit expands outreach to independent agencies as its ad revenue rises
Agency Culture

Stagwell awards $1M in funding to AI platform Smart Assets to optimize media execution
Member Exclusive

Media Buying Briefing: How TikTok agencies work — and why they don’t fear a U.S. ban of the app
Experimental Channels

Stagwell’s AR platform signs Kansas City Royals to boost engagement for fans at games

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