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As athletes embrace owned media properties, they’re pushing for more involved brand deals
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Alyssa Mercante
Senior Reporter
Alyssa Mercante
Senior Reporter
The Creator Economy
Long-form creators eye taking over TVs – and chasing bigger brand budgets
The Creator Economy
How creator talent agencies are evolving into multi-platform operators
The Creator Economy
Why more brands are rethinking influencer marketing with gamified micro-creator programs
The Creator Economy
Urban Outfitters shifts its influencer strategy from reach to participation
WTF Series
WTF is a creator capital market?
The Creator Economy
Creators eye Snapchat as a reliable income alternative to TikTok and YouTube
The Creator Economy
‘A brand trip’: How the creator economy showed up at this year’s Super Bowl
The Creator Economy
From feeds to streets: How mega influencer Haley Baylee is diversifying beyond platform algorithms
AI Revenue Generation
Overheard at the Digiday AI Marketing Strategies event
Super Bowl
Brands invest in creators for reach as celebs fill the Big Game spots
The Rundown
The Rundown: What YouTube creators should expect to change in 2026
The Creator Economy
From vibes to data: Why some brands use predictive tech to vet creators
The Business of AI
WTF is vibe coding?
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