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Alyssa Mercante

Alyssa Mercante

Senior Reporter

Alyssa Mercante

Senior Reporter

  • football
    Super Bowl

    Brands invest in creators for reach as celebs fill the Big Game spots

  • The Rundown

    The Rundown: What YouTube creators should expect to change in 2026

  • The Creator Economy

    From vibes to data: Why some brands use predictive tech to vet creators

  • The Business of AI

    WTF is vibe coding?

  • Media

    TikTok’s ownership shakeup sends creators scrambling amid chaos and uncertainty 

  • The Creator Economy

    TikTok moderation has pushed some news creators to the limit

  • The Creator Economy

    A step toward compliance: the creator economy addresses disclosure and liability risks

  • Media

    Not all creators are the same: How the creator economy breaks down by business model

  • Media

    After an oversaturation of AI-generated content, creators’ authenticity and ‘messiness’ are in high demand

  • The Creator Economy

    Digiday’s extensive guide to what’s in and out for creators in 2026

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