Alyssa Mercante

Senior Reporter

Alyssa Mercante

Senior Reporter

The Creator Economy

Meta’s bid to woo creators to Facebook just might work, despite its recent legal woes
The Creator Economy

CreatorIQ and Sprinklr bet they can solve creator measurement’s fragmentation problem
The Creator Economy

Inside The Daily Mail’s creator-led content playbook
The Creator Economy

YouTube is building infrastructure for the full creator-brand partnership life cycle
The Creator Economy

Joint signings highlight growing convergence between creator and Hollywood agencies
The Creator Economy

Why one creator commerce platform is connecting brands and creators for ‘flat-fee’ campaigns
Media Buying

Some creators don’t see immediate value in Instagram’s controversial ‘Shop the Look’ AI test
The Creator Economy

A new studio is betting Hollywood talent and first-party data will reshape creator monetization
The Creator Economy

In graphic detail: Middle-tier creators are fueling the next phase of the creator economy
Creator Playbook

How medical creator Nick Norwitz grew his Substack paid subscribers from 900 to 5,200 within 8 months
The Creator Economy

Long-form creators eye taking over TVs – and chasing bigger brand budgets
The Creator Economy

How creator talent agencies are evolving into multi-platform operators
The Creator Economy

Why more brands are rethinking influencer marketing with gamified micro-creator programs

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