Alyssa Mercante

Senior Reporter

Alyssa Mercante

Senior Reporter

The Sports Marketing Playbook

Why brands are bringing creators to the World Cup sidelines
The Creator Economy

Creators aren’t just in marketing’s entertainment era. They’re driving it
The Creator Economy

‘A Super Bowl every two days’: Inside Unilever’s 50,000-creator World Cup play
Digiday @ Cannes

Cannes Briefing: Creativity is moving beyond the agency model
The Creator Economy

Forbes tests a creator-led audience play to grow off-platform reach
The Creator Economy

How Lipton Ice Tea is using local creators instead of building in-house social teams
Digiday @ Cannes

Cannes is becoming ‘a Super Bowl moment’ for creators: How they’re storming the French Riviera
The Rundown

The Rundown: AI clones split the creator economy
The Creator Economy

Brands turn to creators to build World Cup buzz amid a logistics nightmare
The Creator Economy

YouTube’s AI remix push exposes a looming reckoning for the creator economy
Creator Playbook

Why creator Lola Torres prefers the stability of affiliate marketing over brand partnerships
The Creator Economy

Why retailers like Target and Aerie are moving beyond straight affiliate deals with creators
The Creator Economy

Dhar Mann is going to Tribeca X to prove CTV can do TV’s job — and that creators belong in the conversation

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