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Alyssa Mercante
Senior Reporter
Alyssa Mercante
Senior Reporter
The Creator Economy
Welcome to Creator University: Inside the colleges building creator economy programs
22 hours ago
Digiday @ Advertising Week
As creators increasingly move into Hollywood, deal terms can put their IP at risk
Digiday @ Advertising Week
Dhar Mann’s $100M AWNY deal target for creators is already pledged (so he says)
The Creator Economy
The creator economy’s stance on AI is shifting — again
Creator Playbook
How Shira Lazar grew social account ‘What’s Trending’ to seven figures in revenue
The Creator Economy
YouTube invests in AI agents, live ‘gamification,’ and editing tools to keep creators close
The Creator Economy
From brand deals to equity deals: creators want a stake, not just a fee
The Creator Economy
Some creators want to negotiate deals like TV networks
The Creator Economy
How women athletes are betting on the creator playbook
The Creator Economy
IAB Creator Upfront: Why a half-built infrastructure is holding back CFO buy-in
The Creator Economy
What we’ve learned from the creator snafus at this year’s US Open
The Creator Economy
Molson Coors ditches its TV-era workflow to move at creator speed, quadrupling engagement
The Creator Economy
WTF is a ghost creator?
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