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Alyssa Mercante

Alyssa Mercante

Senior Reporter

Alyssa Mercante

Senior Reporter

  • The Creator Economy

    Urban Outfitters shifts its influencer strategy from reach to participation

  • WTF Series

    WTF is a creator capital market?

  • The header image features an illustration with a dollar bill that has the Snapchat logo in the center.
    The Creator Economy

    Creators eye Snapchat as a reliable income alternative to TikTok and YouTube

  • The Creator Economy

    ‘A brand trip’: How the creator economy showed up at this year’s Super Bowl

  • The Creator Economy

    From feeds to streets: How mega influencer Haley Baylee is diversifying beyond platform algorithms 

  • AI Revenue Generation

    Overheard at the Digiday AI Marketing Strategies event

  • football
    Super Bowl

    Brands invest in creators for reach as celebs fill the Big Game spots

  • The Rundown

    The Rundown: What YouTube creators should expect to change in 2026

  • The Creator Economy

    From vibes to data: Why some brands use predictive tech to vet creators

  • The Business of AI

    WTF is vibe coding?

  • Media

    TikTok’s ownership shakeup sends creators scrambling amid chaos and uncertainty 

  • The Creator Economy

    TikTok moderation has pushed some news creators to the limit

  • The Creator Economy

    A step toward compliance: the creator economy addresses disclosure and liability risks

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