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Alyssa Mercante
Senior Reporter
Alyssa Mercante
Senior Reporter
The Creator Economy
Some creators want to negotiate deals like TV networks
The Creator Economy
How women athletes are betting on the creator playbook
The Creator Economy
IAB Creator Upfront: Why a half-built infrastructure is holding back CFO buy-in
The Creator Economy
What we’ve learned from the creator snafus at this year’s US Open
The Creator Economy
Molson Coors ditches its TV-era workflow to move at creator speed, quadrupling engagement
The Creator Economy
WTF is a ghost creator?
The Creator Economy
What’s in and out for creators heading into Q4
The Creator Economy
Marketers say usage rights are driving up the price to work with creators
Member Exclusive
Future of Marketing: Brands want creators who can win over humans and machines at once
The Creator Economy
Why brands are turning to older creators for authenticity AI can’t fake
The Creator Economy
How every major platform pays creators
Creator Playbook
How a content marketer became an award-winning cannabis creator
The Creator Economy
Creator industry admits that fee pricing is out of control, but can’t agree on a fix
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