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Electronic Arts is betting that in-game ads can out-earn CTV
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Alyssa Mercante
Senior Reporter
Alyssa Mercante
Senior Reporter
The Creator Economy
The healthcare creator is finally diagnosing how they best fit into the creator economy
The Creator Economy
WTF is viewbotting?
The Creator Economy
The NBA’s contract with YouTuber Kenny Beecham could be a new blueprint for sports leagues
The Creator Economy
Twitch tweaks monetization tools to try and help smaller creators build a following
The Creator Economy
The case for and against clipping
Upfronts
Amazon bets creator video podcasts can be the next TV network – if it can fix measurement
Upfronts
MrBeast’s creator platform signals a more programmatic creator economy
The Creator Economy
Inside Expedia’s year-long partnership with mega creator IShowSpeed
The Creator Economy
Mega creators find that their personalities alone aren’t scalable as standalone businesses
The Creator Economy
The state of generative AI in the creator economy
Creator Playbook
How former college athlete and Airbnb host turned Love Island fame into widespread success
The Creator Economy
Adobe relies on Firefly to win over creators
The Sports Marketing Playbook
Why Coca-Cola has made World Cup TV ads one part of its sports marketing play
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