Alyssa Mercante

Senior Reporter

Alyssa Mercante

Senior Reporter

The Creator Economy

Inside Expedia’s year-long partnership with mega creator IShowSpeed
The Creator Economy

Mega creators find that their personalities alone aren’t scalable as standalone businesses
The Creator Economy

The state of generative AI in the creator economy
Creator Playbook

How former college athlete and Airbnb host turned Love Island fame into widespread success
The Creator Economy

Adobe relies on Firefly to win over creators
The Sports Marketing Playbook

Why Coca-Cola has made World Cup TV ads one part of its sports marketing play
The Creator Economy

Beehiiv adds even more features to go up against competitors and win over creators
The Creator Economy

Vibes over metrics: Why more creators are holding IRL events to own their audience
Creator Playbook

How college athlete Carson Roney went from TikTok dances to Gatorade commercials
The Creator Economy

MrBeast is so big, Beast Industries turns down eight-figure brand deals if they aren’t the right fit
The Creator Economy

Creator scandals have turned morality clauses into brands’ go-to exit strategy
The Creator Economy

‘I’m playing the long game’: Journalists are striking out alone and discovering the business is toughest beat of all
Creator Playbook

How a ‘TikTok doctorate’ made 26-year-old Griffin Johnson a venture capitalist

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