Alyssa Mercante

Senior Reporter

Alyssa Mercante

Senior Reporter

The Creator Economy

MrBeast is so big, Beast Industries turns down eight-figure brand deals if they aren’t the right fit
The Creator Economy

Creator scandals have turned morality clauses into brands’ go-to exit strategy
The Creator Economy

‘I’m playing the long game’: Journalists are striking out alone and discovering the business is toughest beat of all
The Creator Economy

Meta’s bid to woo creators to Facebook just might work, despite its recent legal woes
Creator Playbook

How a ‘TikTok doctorate’ made 26-year-old Griffin Johnson a venture capitalist
The Creator Economy

CreatorIQ and Sprinklr bet they can solve creator measurement’s fragmentation problem
The Creator Economy

Inside The Daily Mail’s creator-led content playbook
The Creator Economy

YouTube is building infrastructure for the full creator-brand partnership life cycle
The Creator Economy

Joint signings highlight growing convergence between creator and Hollywood agencies
The Creator Economy

Why one creator commerce platform is connecting brands and creators for ‘flat-fee’ campaigns
Media Buying

Some creators don’t see immediate value in Instagram’s controversial ‘Shop the Look’ AI test
The Creator Economy

A new studio is betting Hollywood talent and first-party data will reshape creator monetization
The Creator Economy

In graphic detail: Middle-tier creators are fueling the next phase of the creator economy

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