Alexander Lee

Senior Entertainment Media Reporter

Alexander Lee is a reporter covering content creators, media and entertainment for Digiday.

Alexander Lee

Senior Entertainment Media Reporter

Alexander Lee is a reporter covering content creators, media and entertainment for Digiday.

Gaming & Esports

What if – Microsoft’s acquisition of early in-game ad firm Massive had worked out?
Gaming & Esports

TSM’s social media following has seen a 30 million decline in the last six months
Gaming & Esports

In the metaverse, brands’ FOMO is competing with consumers’ burnout
Gaming & Esports

‘Nobody has more touch points for creators’: A Q&A with Scotty Tidwell, Enthusiast Gaming’s new svp of talent
Gaming & Esports

Why Turkey is becoming the Silicon Valley of mobile gaming
Gaming & Esports

ReKTGlobal’s diversified business model provides a road map for other esports ‘holding’ companies
Gaming & Esports

How (and why) agencies are adapting to stay relevant in the metaverse
Gaming & Esports

Prominent esports organization Andbox hires James Frey as CEO to lead a push into the entertainment world
Gaming & Esports

As competition between sports and esports heats up, traditional sports teams make headway into gaming, CES panel
Gaming & Esports

‘It changes the value proposition of gaming’: A CES Q&A with THNDR Games CEO Desiree Dickerson
Gaming & Esports

The Rundown: How do esports organizations generate revenue?
Gaming & Esports

‘We stand on the shoulders of giants’: How Meta’s Vivek Sharma plans to transform Horizon into a cohesive metaverse platform
Gaming & Esports

‘You want to be the brand’: As games become a driver of fandom and media consumption, individual creators wield the most influence

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