Alexander Lee

Senior Entertainment Media Reporter

Alexander Lee is a reporter covering content creators, media and entertainment for Digiday.

Alexander Lee

Senior Entertainment Media Reporter

Alexander Lee is a reporter covering content creators, media and entertainment for Digiday.

Gaming & Esports

Why metaverse builders want to create safe, consensual virtual worlds
Gaming & Esports

Esports organizations dream up new ways to support competitors as they transition to content creation
Gaming & Esports

Cheat Sheet: The esports events every marketer should know
Gaming & Esports

As in-person festivals return, physical and virtual events are converging
Gaming & Esports

Hot tubs and hardcore gamers: How Twitch is trying to stay brand-friendly as it expands beyond gaming
Gaming & Esports

How esports companies are keeping fans engaged with adaptive, overlaid ads
Gaming & Esports

Creator-first and competition-first approaches reflect the DNA of esports organizations
Gaming & Esports

Esports orgs and their sponsors focus on wholesome brand activations to get fans to engage
Gaming & Esports

With the Metaverse on the horizon, its creators reflect on the importance of diversity in the virtual world to come
Gaming & Esports

As gaming influencers rise in prominence, their podcasts provide new branding and sponsorship opportunities
Gaming & Esports

Despite COVID-19, localized esports organizations stayed close to their hometown communities — and reaped the rewards
Gaming & Esports

How Vindex is bringing order to the chaotic world of esports
Beyond Ads

As the gaming industry’s scandals take center stage, a trickle of uneasy sponsors threatens to become a deluge

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