Alexander Lee

Senior Entertainment Media Reporter

Alexander Lee is a reporter covering content creators, media and entertainment for Digiday.

Alexander Lee

Senior Entertainment Media Reporter

Alexander Lee is a reporter covering content creators, media and entertainment for Digiday.

Gaming & Esports

‘Brands follow where people are’: An oral history of the evolution of in-game advertising
Gaming & Esports

Educators look to use metaverse platforms to bring serendipity to remote schooling
Gaming & Esports

‘We’re at the white-hot center of the future of sport’: A Q&A with EA Sports svp Andrea Hopelain
Member Exclusive

Case Study: How SuperAwesome helped brands and developers engage young audiences safely in 2021
Gaming & Esports

‘Joining a consultive team to the leadership’: Why a leading esports organization is inviting its players to become investors
Gaming & Esports

‘No matter what game it is, people come to Twitter to talk about it’: A Q&A with Rishi Chadha, Twitter’s head of gaming content partnerships
Gaming & Esports

As mobile esports activity heats up, everyone is following developers’ lead
Gaming & Esports

Why Ralph Lauren — the man and the company — is already in the metaverse
Gaming & Esports

Why some companies are bringing virtual items into physical space via AR and hologram technology
Gaming & Esports

How esports org 100 Thieves will boost its M&A strategy with $60M in Series C funding
Gaming & Esports

Myth buster: Misconceptions about the relationship between gamers and brands
Gaming & Esports

How ESL is bringing its tried-and-true esports event framework to the mobile space
Gaming & Esports

The Rundown: How up-and-coming esports organizations are separating themselves from the pack

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