Marketing on Platforms
‘It’s the human cost’: Buyers shrug at YouTube’s latest brand crisis
As a number of major brands, including Disney, Nestle, McDonald’s and Epic Games, are pulling their ads from YouTube due to its latest brand-safety “crisis,” media buyers are largely reacting with a collective shrug.
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Video Anywhere
With $23m in fresh funding, Overtime wants to move beyond viral dunk clips to build a ‘next-generation sports network’
Overtime co-founders said the company did "seven figures" in revenue last year from advertising and commerce.
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Publishers fear ad viewability drive has compromised user experience
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Sponsored
Trends, predictions and pitfalls: What we can learn from digital payment transparency
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Subscriptions
‘Retention is a key strategic element for all publishers’: European publishers focus on churn
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Subscriptions
Medium is launching four of its own subscription publications — with more to come
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Marketing
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The Amazon Effect
Pressured by Amazon, retailers are experimenting with dynamic pricing
Retailers are competing with Amazon's pricing algorithms by personalizing prices based on market conditions, but they risk customer backlash...
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The Programmatic Marketer
‘The opportunities are being throttled’: Internet-enabled TV is missing out on programmatic ad buys
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Sponsored
Infographic: The brand safety crisis one year later
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Agency Culture
‘You need a thick skin’: Ad agencies grapple with workplace bullying
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Retail Briefing: Curbside pickup is becoming a critical part of retailers’ Amazon-proofing strategies
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