DIGIDAY+ MEMBER EXCLUSIVES
From ‘Jedi Blue’ to ‘Banksy’: What Google’s code names reveal in the DOJ’s landmark antitrust case
Court documents include colorful names for projects related to Google’s alleged dealings with advertisers, publishers and rivals.
The latest from the trial against Google's ad tech
Google keeps cookies in Chrome
Media
How publishers are experimenting with Reddit — even without a formal publisher program
While it hasn’t formally launched a publisher program, over the last 18 months Reddit has been steadily rolling out products and resources aimed at courting media companies to increase their presence on the platform.
AI Briefing: How state governments and businesses are addressing AI deepfakes
New state laws and new tools from cybersecurity firms both aim to help mitigate the risks of AI content and deepfakes in this election season.
Media Briefing: The 2024 media glossary, pt. 2
In part two of the 2024 Media Glossary, we tackle many of the terms you may have heard in conversations about generative AI as well as increasing the value of publishers’ on-site content.
This editorial package from Digiday will help marketers navigate the phase-out of the third-party cookie in Google Chrome browsers.
Marketing
The cases for and against the CMO role
With the CMO under the spotlight once more, let’s dive into the pros and cons to see why a top marketer can be an invaluable asset for some companies and an outdated figurehead for others.
CMO Strategies: eBay, Hyundai, Duolingo and other advertisers share key tactics for marketing channels
This is a bonus behind-the-scenes look at our conversations with executives for Digiday’s CMO Strategies series. In this report, Hyundai, eBay, Duolingo and other advertisers share their current marketing strategies within four key media channels: social media, retail media, display ads and ad-supported streaming.
Why Sam’s Club’s ad platform is banking on member data to attract advertisers
With an estimated 600 locations in the U.S., size and scale are what Sam’s Club Member Access Platform (MAP), the company’s retail access and ad platform, is banking on to draw in advertisers.
Future of TV
Future of TV Briefing: ViX COO Rafael Urbina on why TelevisaUnivision’s streamer is loading up on live sports
This week’s Future of TV Briefing features an interview with ViX COO Rafael Urbina about TelevisaUnivision’s deal to stream MLB postseason games.
Future of TV Briefing: 8 charts that sum up the state of streaming advertising
This week’s Future of TV Briefing takes a visual look at the state of streaming ads.
Future of TV Briefing: Disney, Paramount and Warner Bros. Discovery quantify the TV-streaming divide
This week’s Future of TV Briefing looks at how the second quarter of 2024 may have marked an inflection point for companies’ traditional TV and streaming businesses.
Media Buying
Attention metrics step forward in guidelines — as their value is questioned
The burgeoning field of attention metrics, which has made some progress in being used by more publishers, brands and agencies in the pursuit of reaching consumers more effectively, has to be happy about the fact that accreditation could bring an added level of legitimacy to their offerings.
Media Buying Briefing: Why indie agency Langrand tilts against consultancies, rather than fellow agencies, to help clients transform
Houston-based Langrand pits itself against the consultancies of the world — the McKinseys and Accentures and BCGs — as much as it does other agencies.
Why Washington State is investing in a new kind of voter education campaign
The $1.8 million campaign, paid for by the Washington Secretary of State’s office, goes beyond boosting voter turnout to explain the mail-in voting and how the process is safe, secure and transparent.
Podcasts
Research
The continued appeal of gig work has the attention of HR leaders, who find themselves competing with opportunities that tick so many boxes for job seekers.
The continued appeal of gig work has the attention of HR leaders, who find themselves competing with opportunities that tick so many boxes for job seekers.
The New York Fashion Week Spring 2025 runways are big on bags: designers’ first bags, designers’ re-entries into the bag category, novelty bags, “big-ass bags,” the list goes on. It’s not as though the leather goods market is in a great place. However, several of fashion’s recent success-story brands have been built on strong bag businesses — and (many) designers, feeling the weight of a troubled economy, are taking a stab.
The New York Fashion Week Spring 2025 runways are big on bags: designers’ first bags, designers’ re-entries into the bag category, novelty bags, “big-ass bags,” the list goes on. It’s not as though the leather goods market is in a great place. However, several of fashion’s recent success-story brands have been built on strong bag businesses — and (many) designers, feeling the weight of a troubled economy, are taking a stab.
On this week’s Modern Retail Rundown: Walmart partners with StockX, the Nordstrom family bids to buy out the company, and Rite Aid emerges out of bankruptcy.
On this week’s Modern Retail Rundown: Walmart partners with StockX, the Nordstrom family bids to buy out the company, and Rite Aid emerges out of bankruptcy.