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YouTube vs. TikTok vs. Instagram: What Gen Z really watches in 2025

Today’s teens and twentysomethings are the future of TV audiences. So it’s always worth keeping current on what’s keeping — or has lost — their attentions.

At this year’s VidCon — the annual Comic-Con for the creator economy — more than a dozen Gen Z attendees weighed in on the video apps they are most and least likely to watch, including which two they’re addicted to, which one was described as “hell on earth” and which is only used for school or by their parents.

More in Future of TV

Future of TV Briefing: The 5 biggest news stories of 2026 so far

This week’s Future of TV Briefing looks back at the most significant developments — or non-developments– in the TV, streaming and digital video industry during the first half of 2026.

Walmart buys ‘the Google Ads of streaming’ Vibe in a deal tipped at a $1 billion-plus valuation

The deal would bring Vibe’s 10,000 SME advertisers to the platform, equipping Walmart to better compete with Meta and Pinterest.

Future of TV Briefing: The ad-supported streaming landscape in graphic detail

This week’s Future of TV Briefing looks at a spate of recent studies that highlight the growing predominance of ad-supported streaming and the risk in how brands are managing streaming campaigns.