DIGIDAY+ MEMBER EXCLUSIVES
Research Briefing: Brands use Facebook less, dive into YouTube Shorts more
Digiday+ Research case study: How brands and influencers are diving into YouTube Shorts
With Taylor Swift’s Eras Tour movie, Cinema advertisers hope for a Q4 boost
The concert film will likely help build on cinema advertising’s momentum after Barbenheimer.
Media
What the FTC’s antitrust lawsuit says about Amazon’s advertising business
The agency accused the e-commerce giant of conducting a range of anticompetitive behaviors that hurt both shoppers and sellers.
The Independent’s Blair Tapper & Thomson Reuters’ Josef Najm are trying to break down advertisers’ news blocks
In a live recording during the Digiday Publishing Summit, the news executives called for more nuanced conversations with advertisers around their brand safety concerns.
Getty Images gets into the generative AI race with its own image platform
After investing in one generative AI startup and suing another, the company will let customers create images on its website and an API.
Marketing
How Formula One’s ‘huge surge’ in the U.S. is capturing the attention of marketers and publishers
With three Grand Prix races in the U.S. this year – Miami this past May, Austin in October and Las Vegas in November – the interest from U.S. marketers in Formula One has increased this year, according to agency executives, who say they expect that growth to continue next year.
Digiday+ Research deep dive: Brands, retailers use Facebook less, even as it drives revenues, branding
A Digiday+ Research survey found that brands and retailers report using Facebook less over the last few years, all while the platform’s value to their revenues and brands has increased.
Marketing Briefing: Marketers ‘optimistic’ after WGA strike’s potential resolution, but aren’t expecting ad dollars will return just yet
The timeline for a return to business as usual – whatever that may mean now – is yet to be determined.
This limited editorial series from Digiday explores how commerce media, from e-commerce to retail media networks, has entered a new era.
Future of TV
Future of TV Briefing: TV ad industry’s measurement mess gets closer to cleanup phase
This week’s Future of TV Briefing looks at what an industry group’s conditional certification of three measurement currency contenders signals about the TV ad business’s measurement overhaul.
Future of TV Briefing: The 2023 glossary
This week’s Future of TV Briefing offers an updated list of the key terms that can cause confusion when talking about the TV, streaming and digital video industry.
Future of TV Briefing: The Disney-Charter deal signals looming equilibrium between traditional TV and streaming
This week’s Future of TV Briefing looks at what the Disney-Charter pay-TV distribution deal seems to indicate about the increasingly more-complementary-than-contentious relationship between traditional TV and streaming.
Media Buying
How attention metrics is tuning into audio investments
The latest example comes from work that attention metrics firm Adelaide did with several audio publishers, including iHeart, NPR and Audacy around an eBay campaign.
Media.Monks applies AI to generate highlights, new media content for Gen Z
S4 Capital’s Media.Monks is developing an AI offering for producing fan content and highlights targeted at Gen Z.
Key takeaways from the DoJ’s battle with Google that advertisers really should know
Early trial proceedings unearth intricate details over Google’s ad sales process.
Podcasts
Hearst Magazines’ Lisa Howard says advertiser requests for 2024 are on the upswing
Georgia-Pacific’s Laura Knebusch breaks down CPG giant’s spending shift away from traditional TV
Reuters’ CRO discusses the role of political advertising and AI within the news organization
Research
Digiday+ Research deep dive: Publishers crack the code of making Instagram work for them
Research Briefing: Google may be on trial, but it still dominates marketing spend and confidence on the buy side
The Digiday Programmatic Marketing Summit offers an influential group of programmatic marketing leaders a chance to come together to discuss pain points, pitch solutions and ultimately, make valuable business connections.
New Census figures found that while 15% of the U.S. worked from home in 2022, the numbers are much higher in the Northeast and on the West Coast. That highlights how RTO mandates might actually be playing catch up to the rest of the country, rather than setting a standard.
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LeadershipWhat happens when HR is the bad actor?
New Census figures found that while 15% of the U.S. worked from home in 2022, the numbers are much higher in the Northeast and on the West Coast. That highlights how RTO mandates might actually be playing catch up to the rest of the country, rather than setting a standard.
Models walking down a runway. It’s been done, and it continues to be done. But the designers that continue to capture the interest of fashion and beyond have consistently updated the ritual with elements that speak to the times. Paris Fashion Week has been awash with examples, inclusive of NYC-based Peter Do and Jonathan Anderson-led Loewe. And, based on the brand’s pregame moves, centered on building closer connections with its community, Louis Vuitton is expected to follow suit.
Models walking down a runway. It’s been done, and it continues to be done. But the designers that continue to capture the interest of fashion and beyond have consistently updated the ritual with elements that speak to the times. Paris Fashion Week has been awash with examples, inclusive of NYC-based Peter Do and Jonathan Anderson-led Loewe. And, based on the brand’s pregame moves, centered on building closer connections with its community, Louis Vuitton is expected to follow suit.
This week on the Modern Retail Rundown, we dive into the FTC’s antitrust lawsuit against Amazon. Then, we discuss Target’s announcement that it plans to close nine stores due to increased theft. Last, we look into recent shakeups at Peloton and what it means about its business.
This week on the Modern Retail Rundown, we dive into the FTC’s antitrust lawsuit against Amazon. Then, we discuss Target’s announcement that it plans to close nine stores due to increased theft. Last, we look into recent shakeups at Peloton and what it means about its business.