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Cannes Briefing: Creators didn’t come to Cannes for parties this year. They came for briefs.
At a festival where one company’s absence from a patch of sand can be read a dozen different ways, creators are giving Cannes Lions a different kind of energy.
OpenAI's ads program matures
Media
Forbes tests a creator-led audience play to grow off-platform reach
Forbes is yet another publisher tapping creators and their audiences to drive off-platform growth – with a slightly different structure.
How Lipton Ice Tea is using local creators instead of building in-house social teams
Lipton worked with Billion Dollar Boy to activate local creators across six different markets; a new approach to global marketing
How a German publisher JV is turning LLM visibility into a premium brand buy
Germany’s BCN, the joint-venture commercial arm of three major publishing houses – Hubert Burda Media, Funke and Klambt – is rolling out a commercial product that helps brands get properly surfaced and described inside ChatGPT, Gemini and other AI assistants, not just on traditional search results pages.
Marketing
Cannes Briefing: Cannes is selling AI transformation. Off stage the talk is about the bill
The quiet part of the AI conversation at Cannes: what it actually costs
Connect, don’t absorb: Dept’s AI bet on orchestration over operating systems
Dept’s AI assistant already touches a fifth of its revenue. It wants 80% by next year.
WTF is containerization?
Containerization is suddenly everywhere in ad tech conversations.
Future of TV
Future of TV Briefing: Fox finds its programmatic identify in Roku
This week’s Future of TV Briefing looks at how Fox’s acquisition of Roku bolsters the former’s streaming — specifically, programmatic streaming — advertising business.
Fox strikes revenue-doubling Roku deal
The media company is set to acquire streamer in $22 billion stock-and-cash purchase. But it will keep its own properties like Tubi separate.
Future of TV Briefing: How TV and streaming networks are laying the groundwork for outcome-based buying
This week’s Future of TV Briefing looks at how this year’s upfront sets up for outcome-based buying in future upfronts.
Media Buying
Omnicom Media and Disney Advertising collaborate to enable sequential ads in streaming
Omnicom Media and Disney have implemented a connected TV ad solution that enables dynamic sequential storytelling across VOD and live programming.
Prediction markets and sportsbook brands compete to capitalize on World Cup betting market
The World Cup is expected to provide the biggest sports gambling market in history. Prediction market platforms and sportsbooks hope to take advantage with a heavy focus on performance channels.
Ad Tech Briefing: Agentic AI, interoperability and control dominate Cannes Lions announcements
All the Cannes-related ad tech announcements you’ll need to appear informed.
Annual research reports
Podcasts
Research
Upfronts
Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace
This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.
Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront
Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.
What AI is about to expose about programmatic advertising
For years, the advertising industry had a convenient villain: fraud. But as AI-driven automation removes layer after layer of manual execution from media buying, the problem of structural waste is coming into focus. Partner insights from Blockboard.
Cindy Gustafson has checked off a laundry list of accomplishments during her first 18 months as CEO of Nutrafol. This includes double-digit growth, a product launch made to reach its smallest customer demographic, an app rollout designed to better retain customers and more. She joined the Glossy Beauty Podcast to unpack her strategy on the way to $1 billion in annual sales.
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AnnouncementAnnouncing the 2026 Glossy Top Workplaces
Cindy Gustafson has checked off a laundry list of accomplishments during her first 18 months as CEO of Nutrafol. This includes double-digit growth, a product launch made to reach its smallest customer demographic, an app rollout designed to better retain customers and more. She joined the Glossy Beauty Podcast to unpack her strategy on the way to $1 billion in annual sales.
Trashie, which has run a take-back program for textiles since 2024, is now getting into toys. Here’s why the company believes toys is a category that’s ripe for a new method of recycling.
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AnnouncementAnnouncing the 2026 Modern Retail Top Workplaces
Trashie, which has run a take-back program for textiles since 2024, is now getting into toys. Here’s why the company believes toys is a category that’s ripe for a new method of recycling.