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DIGIDAY+ MEMBER EXCLUSIVES
As industry anticipates AI search ads, buyers scrutinize Google’s AI Max
Media buyers report mixed results with the AI-powered search ads toolset.
Media
WTF is AI citation tracking?
Publishers are tracking AI citations to understand visibility, attribution gaps and referral traffic in these tools and platforms.
As big brands flood the podcast ad space, startups are refining strategies to stand out
While a influx of big advertisers is good news for podcast companies, it also makes it more challenging for small- to mid-sized brands to stand out in the space.
Meta enters AI licensing fray, striking deals with People Inc., USA Today Co. and more
The platform has secured seven multi-year deals with publishers including CNN, Fox News, People Inc., USA Today Co to incorporate their content into its large language model (LLM) Llama.
Marketing
‘A trader won’t need to leave our platform’: PMG builds its own CTV buying platform
The platform, called Alli Buyer Cloud, sits inside PMG’s broader operating system Alli. It’s currently in alpha testing with three clients.
Why 2026 could be Snap’s biggest year yet – according to one exec
Snap’s senior director of product marketing, Abby Laursen talked to Digiday about its campaign automation plans for 2026.
‘We just did the math’: The new baseline for ad tech transparency
Ad execs said the industry is shifting toward a renewed transparency push driven as much by day-to-day operational pressure as by principle.
Future of TV
Future of TV Briefing: The streaming ad upfront trends, programmatic priorities revealed in Q3 2025 earnings reports
This week’s Future of TV Briefing looks at what TV and streaming companies’ latest quarterly earnings report indicate about the state of the streaming ad market.
Future of TV Briefing: The creator economy needs a new currency for brand deals
This week’s Future of TV Briefing looks at why paying creators based on reach misses the mark and what IAB is doing to clear up the creator-brand currency situation.
Future of TV Briefing: WTF is IAB Tech Lab’s device attestation tactic to combat CTV ad fraud?
This week’s Future of TV Briefing breaks down the CTV ad industry’s new tool for fighting device spoofing.
Media Buying
Nexxen is latest programmatic player to widen TV’s live sports window
The DSP/SSP company wants to make it easier for buyers to funnel budgets from smaller brands into live sports TV ad avails.
The case against AI agents for programmatic ad buying
Hallucination and latency are two main reasons against incorporating AI agents in programmatic ad buying, though there’s still a place for AI agents in programmatic workflows.
Ad Tech Briefing: Platforms’ measurement transparency moves into view
Zefr plans to make viewability free to advertisers in the industry’s walled gardens amid growing calls for more thorough verification.
Annual research reports
Podcasts
Research
A study shows a surge in executive stress, creating a talent retention emergency
A study shows a surge in executive stress, creating a talent retention emergency
In January, Kecia Steelman became one of the most powerful executives in beauty by stepping into the president and CEO role at Ulta Beauty. She’s since unleashed a revenue comeback plan, which includes international expansion, a marketplace launch and the closure of Ulta’s Target shop-in-shop. In just 11 months, her strategy has paid off, with the retailer seeing its net sales growth triple. Glossy sat down with Steelman to discuss her first year at the helm of America’s biggest beauty retailer.
In January, Kecia Steelman became one of the most powerful executives in beauty by stepping into the president and CEO role at Ulta Beauty. She’s since unleashed a revenue comeback plan, which includes international expansion, a marketplace launch and the closure of Ulta’s Target shop-in-shop. In just 11 months, her strategy has paid off, with the retailer seeing its net sales growth triple. Glossy sat down with Steelman to discuss her first year at the helm of America’s biggest beauty retailer.
In a plan to shake up its supply chain and bring back customers, PepsiCo says it’s eliminating 20% of its products and lowering prices.
In a plan to shake up its supply chain and bring back customers, PepsiCo says it’s eliminating 20% of its products and lowering prices.