DIGIDAY+ MEMBER EXCLUSIVES
An analysis of four publishers’ Q4 and full-year 2023 earnings.
Sharing a stage with leading media executives from PepsiCo, Samsung Mobile, and Unilever, leading execs at the DSP shared their vision for the year ahead.
The U.S. Supreme Court addressed separate cases about a similar question: Can states limit social media companies’ moderation?
Investors want to profit from life after the cookie.
With the success of last weekend’s Six Invitational competition, video game publisher Ubisoft may have finally cracked the code to make esports a genuinely profitable venture for all involved.
It’s been a debate for years: How can performance and brand marketing co-exist to push sales and boost brand awareness or affinity simultaneously? It’s a question that Orangetheory Fitness is now asking itself after 14 years in business.
This editorial package from Digiday will help marketers guide their budgets after a tumultuous 2023.
Future of TV
Future of TV Briefing: DoubleVerify and Roku uncover CTV ad fraud scheme costing advertisers $7.5M per month
This week’s Future of TV Briefing looks at a connected TV ad fraud scheme uncovered by DoubleVerify and Roku that’s been siphoning an estimated $7.5 million per month from advertisers.
Future of TV Briefing: A Q&A with Colin and Samir’s Samir Chaudry on the state of the creator economy
This week’s Future of TV Briefing features a Q&A with Samir Chaudry from creator duo Colin & Samir discussing the state of the creator economy.
Traction’s brought in Lauren Evans, a veteran marketer, whose mandate is to navigate the complexity and challenges within client companies and translate it to marshaling the right agency talent and resources.
Next week’s DMBS stage will host holding company executives, independent media agency leaders, clients and ad-tech experts who will share their knowledge, best practices and experiences with the audience.
While sports media investments are rising, the complicated media landscape is forcing agencies and advertisers to rethink their content strategies.
Magic Spoon co-founder Gabi Lewis talks cereal brand’s expanded retail footprint and marketing strategy
Digiday+ Research: A definitive ranking of brands’ and agencies’ marketing channels, where social reigns supreme
The Digiday Programmatic Marketing Summit offers an influential group of programmatic marketing leaders a chance to come together to discuss pain points, pitch solutions and ultimately, make valuable business connections.
Investing in brand marketing in the hopes of driving organic growth and sales, and maybe even going viral, has become a top priority for brands. But how can a company stand out in a saturated market without paying for views? What roles must they fill internally to sustain organic growth? If authenticity is the goal, what is the best practice for approaching social media’s increasingly polarizing topics? And do all brands really need to be on TikTok? Today’s Confessions subject has big opinions about all of these topics which she’s honed over a career working with digital-native brands.
Most high schools’ proms are still weeks away, but fashion retailers are already getting ready for the big day. This comes as digital upstarts like Shein also begin trying to woo prom customers.