Digiday+ Research: Publishers take their focus off events as revenue dips

Marketing Briefing: Marketers eye women’s sports as a growth area amid WNBA draft, record March Madness

Media Buying Briefing: How influencer agencies are adapting to TikTok’s SEO incentives

Can AI analyses about AI content reveal anything about AI and copyright?

Three AI companies share analyses about copyright concerns, websites blocking web crawlers and how much AI text includes protected content.

Research Briefing: Publishers bank on their own first-party data amid Privacy Sandbox concerns

In this week’s Digiday+ Research Briefing, we examine publishers’ reservations about Google’s Privacy Sandbox, how subscriptions aren’t the revenue driver they once were for publishers and how X is once again telling advertisers it’s serious about brand safety, as seen in recent data from Digiday+ Research.

How a revamped Green Media Product hopes to solve ‘problematic placements’

Scope3 unveils GMP+ with Sharethrough as debut partners to extend ‘Green PMPs.’

How PGL used influencer co-streams to supercharge esports viewership

For the brands whose sponsorships and ads form the backbone of esports companies’ revenue strategies, official co-streams represent a bit of a double-edged sword.

Digiday+ Research deep dive: Marketers cut way back on X spending as brand safety concerns persist

A Digiday+ Research survey found that marketers’ X usage trails far behind its social media competitors, and also that marketing spend on the platform has dropped dramatically, with brand safety being the biggest concern for marketers.

Dove pledges not to use AI in communications, spurring marketers to think about AI and ‘brand ethos’

That Dove is putting a stake in the ground on this issue makes sense for the beauty behemoth, according to agency execs, who said they see the move as akin to the brand’s stand against photoshopping its advertising.

Future of TV Briefing: Making sense of the TV industry’s latest measurement moves

This week’s Future of TV Briefing looks at the recent developments in the TV measurement market on the eve of this year’s upfront negotiations.

Future of TV Briefing: How Axios Entertainment is looking to expand its original programming business

This week’s Future of TV Briefing looks at how Axios’s entertainment division has its eyes on moving physical production in-house and getting into scripted programming.

Future of TV Briefing: Ad buyers, sellers ‘don’t anticipate a major currency shift’ in this year’s upfront

This week’s Future of TV Briefing looks at the measurement currency outlook for this year’s TV and streaming ad upfront market.

‘More distrust in the marketplace’: Agency execs press pause on Forbes spend after domain spoofing report

Forbes’s subdomain scandal has the buy-side asking a lot of questions when it comes to programmatic reporting.

CG Life doubles in size by buying a digital shop to expand its health and sciences targeting

Integrated agency CG Life acquired digital agency Toolhouse to expand its technology and omnichannel capabilities in the health care and biopharma space.

Interpublic Group duo sued in a case alleging ‘misappropriation’ of ID data

Identity vendor Adstra claims Kinesso broke data-licensing terms to help IPG-stablemate Acxiom compete unfairly.

Introducing Season 3 of The Return, a podcast about how to help middle management

How Linktree vp Lara Cohen is championing for creators to get a bigger piece of the pie

‘We’re such a different company today’: Inside Olipop’s growth strategy with Chad Wilson, head of marketing

Publisher strategies: How publishers are optimizing revenue streams

Digiday+ Research: Publishers turn their focus away from subscriptions

Research Briefing: RMNs vie for ad dollars, but marketers are unsure where to spend