As DPS draws nearer, top pain points for publishers are coming to light.
With Canva and Adobe’s new updates, the generative AI race enters the brand design space
Canva is just one of several major design and visual platforms that are rapidly introducing new generative AI capabilities.
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Social Fragmentation
Digiday published a limited, eight-piece series analyzing a fragmented social media landscape. To see the full series and participate in a “chat” about what we covered, join Digiday here in our spin on an AOL chat room on the series.
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Digiday+ Research: Video ads are a growing business for publishers large and small
Video advertising's potential rings most true among small publishers, while data points to video advertising already reaching its potential…
Digiday+ Research: Video ads are a growing business for publishers large and small
Video advertising's potential rings most true among small publishers, while data points to video advertising already reaching its potential…
Media
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Media Briefing: What to expect at the Digiday Publishing Summit - New app launches through Apple hoping to win with ‘zero-party data’ when others haven’t
- ‘The next level for us’: The New York Times eyes better retention for games in subscription drive
- In graphic detail: Publishers’ full year 2022 earnings
- ‘It has to be built in’: How agencies strive to advance their diversity goals
Marketing
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With Canva and Adobe’s new updates, the generative AI race enters the brand design spaceCanva is just one of several major design and visual platforms that are rapidly introducing new generative AI capabilities.
- Why Chips Ahoy’s linear TV budget is crumbling in the face of new digital options
- Why the esports community’s toxicity is becoming the industry’s most enduring problem with brands
- Terry Kawaja explains why he invested in Possible, the Dmexco founder’s new conference
- Execs are ignoring the dangers of ‘confidently incorrect’ AI and why it’s a massive problem
Future of TV
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Future of TV Briefing: How soft will this year’s TV upfront cycle be? Timing will tellThis week’s Future of TV Briefing looks at TV network executives’ expectations for this year’s likely softer upfront cycle.
- Future of TV Briefing: Traditional TV’s Q2 upfront cancelation rates signal market may have bottomed out
- Future of TV Briefing: YouTube makes its case for the TV ad industry’s measurement makeover
- How NBC News’ Devan Joseph and Stephanie Scrafano cover the news on TikTok
- Future of TV Briefing: How TV and streaming businesses fared in the fourth quarter of 2022
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Brands are launching podcasts as owned marketing channelsThis month, two e-commerce brands are launching in-house podcasts as extensions of their respective marketing strategies. The trend shows that branded podcasting, while a substantial investment, could be the next frontier for owned marketing channels.
Marketing
Brands are launching podcasts as owned marketing channelsThis month, two e-commerce brands are launching in-house podcasts as extensions of their respective marketing strategies. The trend shows that branded podcasting, while a substantial investment, could be the next frontier for owned marketing channels.
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Clairol refreshes hair-dye approach with first global campaign in 5 yearsClairol tapped nine content creators for a digital and television campaign called "It’s So Me." Although subtle product changes to formulations and color expansions took place before the new campaign, "It’s So Me" represents the official kickoff of the brand's new long-term strategy. It's also Clairol's first global campaign in five years.
Beauty
Clairol refreshes hair-dye approach with first global campaign in 5 yearsClairol tapped nine content creators for a digital and television campaign called "It’s So Me." Although subtle product changes to formulations and color expansions took place before the new campaign, "It’s So Me" represents the official kickoff of the brand's new long-term strategy. It's also Clairol's first global campaign in five years.
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AI tools are filling productivity gaps left by team shortagesAccording to a new report, 90% of managers believe that AI tools will grow in popularity as layoffs continue during uncertain economic times. The post AI tools are filling productivity gaps left by team shortages appeared first on WorkLife.
Technology
AI tools are filling productivity gaps left by team shortagesAccording to a new report, 90% of managers believe that AI tools will grow in popularity as layoffs continue during uncertain economic times. The post AI tools are filling productivity gaps left by team shortages appeared first on WorkLife.