Google keeps cookies in Chrome

The winners and losers of Google’s third-party cookie reversal

Fair warning: the ground is still shifting under this thing so consider this list more “hot take” than holy writ.

At industry conference, Google tries to salvage the Privacy sandbox after U-turn on third-party cookies

Privacy Sandbox reps are attempting to tee up optimism at the Possible conference in Miami, a week after Google’s mic-drop announcement.

Media

LGBTQ+ publishers grapple with a Pride Month ad spend slowdown

LGBTQ+-focused publishers faced a tougher-than-usual Pride month this June, as ad dollars failed to materialize.

Spotify’s video podcast program draws praise from creators — and skepticism from networks

Six months into the Spotify Partner Program, creators and podcast networks are split on the opportunity, with ad monetization at the core.

How iHeartMedia kept the tone and personality of its AI-translated podcasts

More than a year after iHeartMedia execs planned to debut a handful of AI-translated podcasts, those shows are finally seeing the light of day.

Marketing

After third postponement, media buyers don’t believe TikTok is going to be banned

Media agencies were expected to raise the topic of the ban in Cannes last week, but any questions or concerns were considered non-issues.

In the race for ad dollars, platforms seek to redefine themselves as AI companies

Platforms have always been AI companies – that’s the new narrative being sold to marketers.

Why employees are so secretive about using AI at work — and why they shouldn’t be

While leadership teams debate AI policies, employees are already using these tools, often in secret.

Future of TV

Future of TV Briefing: YouTube gives a peek at how its recommendation algorithms work

This week’s Future of TV Briefing recaps a VidCon session during which YouTube executives and creators unpacked the video platform’s recommendation engine.

How TikTok’s ‘The Secret Lives of Mormon Wives’ landed on Hulu, with Select Management Group’s Danielle Pistotnik

The talent manager and executive producer of “The Secret Lives of Mormon Wives” joined the Digiday Podcast to break down the process of the reality show finding a home on Hulu.

Future of TV Briefing: Upfront ad buyers debate the value of out-of-home viewership

This week’s Future of TV Briefing looks at the question of how TV and streaming audiences watching in a bar or other public place should be counted — and, more importantly, charged for — compared to people watching at home.

Media Buying

Here are some of the big questions left unanswered by the FTC’s Omnicom-IPG neutrality decree

The FTC has granted the Omnicom-IPG merger under unusual conditions with major implications for brand clients.

Ad Tech Briefing: Cannes Lions’ biggest ad tech announcements show how TV is now programmatic

Much of the large announcements at last week’s Cannes Lions Festival of Creativity involved TV streaming and ad tech.

Media Buying Briefing: What Dentsu’s synthetic audiences deal reveals about the future of media planning

Synthetic audiences, or digital twins, offer cost benefits to agencies. There are deeper implications, though.


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Beauty
Can the body mist category grow up?

Many new body-mist launches are explicitly targeting the lucrative Gen-Z and Gen-Alpha fragrance consumer. But with the category growing more crowded, others are experimenting with body mists featuring sophisticated scents, high-touch packaging, and additional skin and hair benefits to stand out as more than just an appeal to wallet-conscious teens and tweens.

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Beauty
Can the body mist category grow up?

Many new body-mist launches are explicitly targeting the lucrative Gen-Z and Gen-Alpha fragrance consumer. But with the category growing more crowded, others are experimenting with body mists featuring sophisticated scents, high-touch packaging, and additional skin and hair benefits to stand out as more than just an appeal to wallet-conscious teens and tweens.