DIGIDAY+ MEMBER EXCLUSIVES
Time has started serving ads to AI bots
Time is selling ads targeting AI bots, betting that markdown pages will make its content (and advertisers) more visible in AI search.
OpenAI's ads program matures
Media
Kroger’s new CEO, a Walmart veteran, is focused on speed and execution
Foran joined Kroger in February after serving as CEO of Air New Zealand since 2020. Before that, he was president and CEO of Walmart U.S. for about six years.
In Graphic Detail: The real impact of creators at the World Cup
The 2026 World Cup buzz was all about creators; we look at the numbers breaking down their impact at the global tournament.
Media Briefing: Brand authority and trust are becoming publishers’ newest AI assets
Some publishers are betting that trusted brands and editorial authority are becoming their biggest competitive advantage with LLMs.
Marketing
How AI costs are quietly reshaping principal media deals
AI doesn’t have a price. Principal media is absorbing it anyway.
Future of Marketing Briefing: The case for and against the death of the big brand ad
Marketing has a new favorite argument: is it still smarter to talk to a million people at once, or to find the thousand people they already trust?
Lifestyle brand Stanley 1913 uses AI behind the scenes — but execs claim it won’t touch ad creative
Not every brand is racing to let AI anywhere near its ads. Stanley draws the line there on purpose.
Future of TV
Future of TV Briefing: The streaming ad industry finally has levers to pull on quality
This week’s Future of TV Briefing looks at how the IAB’s Redefining Media Types Standard could address the streaming ad market’s call for quality controls.
Future of TV Briefing: The M&A match game (summer 2026 edition)
This week’s Future of TV Briefing looks at the M&A deals that should be in the offing after an active first half of 2026.
Future of TV Briefing: The 5 biggest news stories of 2026 so far
This week’s Future of TV Briefing looks back at the most significant developments — or non-developments– in the TV, streaming and digital video industry during the first half of 2026.
Media Buying
Google quietly gives ground on PMax controls
The search giant’s black-box ad product has confounded media buyers for years. Now, it’s passing them the reins – sort of.
The upfront market is nearly done, as sports acts as both negotiation driver and obstacle
All that’s left for buyers to do is to finalize packages with any traditional media firms that don’t have some digital or streaming element.
W3C Attribution API prompts debate over the future of web measurement
The proposal aims to provide a browser-based mechanism for measuring advertising performance without relying on cross-site tracking.
Annual research reports
Podcasts
Research
Upfronts
Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace
This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.
Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront
Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.
Publisher playbook: Assessing agent readiness and adopting agentic AI at scale
The transition to agentic advertising will not slow down for publishers who aren’t ready for it. Like every programmatic shift before it, the agentic era will reward those who move quickly and intentionally. The publishers who act now will benefit twice over: from the immediate advantage of agentic workflows and from the agentic marketplace forming […]
Until now, a fragmented network of gray market suppliers, excess stock from brands and retailers and drop-shipped items from factories have made up the bulk of the inventory one finds on platforms like TikTok Shop and Whanot. But as the revenue opportunity for these marketplaces increase, new players are looking to formalize the sourcing of inventory for independent sellers.
Until now, a fragmented network of gray market suppliers, excess stock from brands and retailers and drop-shipped items from factories have made up the bulk of the inventory one finds on platforms like TikTok Shop and Whanot. But as the revenue opportunity for these marketplaces increase, new players are looking to formalize the sourcing of inventory for independent sellers.
Over the past couple of years, Walmart has been taking more control of Sam’s Club from the corporate level, from supply chain to e-commerce technology and retail media.
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AnnouncementIntroducing the Modern Retail+ Big-Box Briefing
Over the past couple of years, Walmart has been taking more control of Sam’s Club from the corporate level, from supply chain to e-commerce technology and retail media.