Join us Oct. 26-28 in Newport Beach for the Digiday Media Buying Summit
DIGIDAY+ MEMBER EXCLUSIVES
Publicis is selling directly to AI-anxious CEOs as it steps away from traditional pitches
Publicis boss Sadoun says agency group is skipping CMOs in more new business pitches, as Groupe notches up new business wins.
OpenAI's ads program matures
Media
As creators increasingly move into Hollywood, deal terms can put their IP at risk
Advertising Week New York explored the business of creator-led programming across entertainment, and the problems arising within it
Apple’s Safari ad tech blocklist sends publishers back to IAB Tech Lab’s Trusted Server
What publishers once filed under someday now has a deadline, and Apple set it.
Media Briefing: As AI search shifts referrals, publishers revisit registration walls
As referral traffic declines, publishers are rethinking registration walls as a way to turn anonymous visitors into valuable known users.
Marketing
Future of Marketing Briefing: Why top creators are taking fewer brand deals
The biggest creators are cutting their brand rosters and asking more of the partners they keep.
‘There’s nothing wrong with being a heritage brand’: How Revlon is updating its image by looking to the past
Revlon named musician and actress Teyana Taylor and country music star Megan Moroney as the faces of its “Revlon Be Unforgettable” campaign.
Inside agency OK Future’s AI ‘pressure cooker’ experiment with Goodwipes
OK Future cut Goodwipes’ AI spoof from six weeks to four days, exposing big savings and burnout risks.
Future of TV
Future of TV Briefing: Hispanic TV-and-streaming viewership in 4 charts
This week’s Future of TV Briefing looks at how Hispanic audiences spend their time between traditional TV and streaming.
Future of TV Briefing: TV ad industry’s measurement currency frustrations hit (another) boiling point
This week’s Future of TV Briefing looks at a new task force being formed by the Coalition for Innovative Media Measurement to tackle the TV ad industry’s measurement currency conundrum.
YouTube invests in AI agents, live ‘gamification,’ and editing tools to keep creators close
Made On YouTube announced a spate of new features for the creator platform; here are the most important ones and what they mean for creators.
Media Buying
As agencies push agentic media future, execs work to ward off client rogue fears
Agentic media tools dominate agency pitch decks; just don’t mention the Hugging Face Incident.
Heineken serves up outcomes with mixed attention and brand awareness approach
With budgets under constant pressure, in-house teams at Heineken are turning to novel brand metrics to justify digital ad spend on the open web.
OpenAI would like to remind marketers that its ads are for the good of humanity
Sponsored by humanity: OpenAI makes its high-minded case for ChatGPT ads.
Annual research reports
Podcasts
Research
Upfronts
Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace
This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.
Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront
Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.
Building a modern affiliate program: A guide to only rewarding the partners who actually sell
Under growing pressure to prove marketing performance, many brands are taking a closer look at whether affiliate marketing is delivering the incremental growth it promises. Affiliate marketing credits whoever owns the final link before the transaction — even as brands invest in awareness, content, influencers and media to create demand before the actual purchase. For […]
Bath & Body Works, as part of its Consumer First Formula turnaround plan, is quickly testing new small-batch fragrances through an initiative called Hype Lab. The goal is to gather more information about what cultural moments Bath & Body Works customers are currently obsessed with, and try to create a fragrance or a sensorial experience inspired by it.
-
Member ExclusiveBeauty Briefing: How far can Y2K nostalgia go?
Bath & Body Works, as part of its Consumer First Formula turnaround plan, is quickly testing new small-batch fragrances through an initiative called Hype Lab. The goal is to gather more information about what cultural moments Bath & Body Works customers are currently obsessed with, and try to create a fragrance or a sensorial experience inspired by it.
More than a decade after launching, kids’ clothing brand Monica + Andy is embarking on its first big category expansion. Within the past month, the company has launched a line of baby-care products
More than a decade after launching, kids’ clothing brand Monica + Andy is embarking on its first big category expansion. Within the past month, the company has launched a line of baby-care products