Media Briefing: The post-traffic era of the open web is taking shape

Digiday+ Research: The marketers’ 2026 guide to retail media marketing, including The Home Depot, Milani Cosmetics and Tinuiti

Future of TV Briefing: Which agency team(s) should be responsible for YouTube Shorts?

OpenAI turns on cost-per-click ads inside ChatGPT

‘Everything is coming down’: ChatGPT ads are getting cheaper

A closer look at OpenAI’s ads manager – and how much work it still needs

The IAB is developing a framework to tackle AI advertising measurement

The IAB is developing a framework to solve a big challenge in advertising: how to measure and assign credit when ads influence AI agents.

For brands, the creator ambassador is becoming a creator executive

The new creator partnership brings them into the C-Suite and seeks input and strategy, like Blenders and Jordan “The Stallion” Howlett.

Media Briefing: Ads for AI agents have a measurement problem

A wave of startups is racing to solve AI ad measurement and attribution as publishers and advertisers experiment with serving ads to agents.

WTF are fandoms, and why are marketers chasing them?

Marketers want more than customers. They’re chasing fandom to turn audiences into communities.

OpenAI is sharpening its focus on enterprise advertisers

The company is hiring a dedicated marketing role aimed at positioning OpenAI as a ‘premium advertising platform for the world’s marketers’.

The new AI playbook: The rules brands are setting around customer-facing content

For some brands, AI platforms and services are proving to be game-changing for their ability to speed up creative processes, and save money.

Future of TV Briefing: YouTube Shorts gains ad dollars but needs to crack social budgets

This week’s Future of TV Briefing looks at advertisers’ spending on YouTube Shorts inventory as the platform raises the revenue-sharing threshold for creators.

Ad Tech Briefing: TV measurement’s competitive reset gathers pace (with more job cuts)

ComScore and VideoAmp confirm large job cuts, just days after rival Nielsen makes bold M&A move.

Future of TV Briefing: In TV ad market’s swing to streaming, cheap inventory is in demand

This week’s Future of TV Briefing looks at how TV and streaming companies’ advertising businesses fared in the second quarter of 2026.

Media Buying Briefing: Legal woes can hurt a holdco, but will it matter to clients?

WPP is feeling the heat from several directions in courts of law. But will clients actually care, or think of leaving? Possibly not.

Butler/Till extends agentic media buying tests into audio with iHeartMedia

Tests of autonomous media buying tools are spreading into more channels; publishers hope they can make direct buys easier and more attractive to advertisers.

‘Waste in the system’: Why Georgia-Pacific is holding out on buying agents

According to its senior director of digital media Paras Shah it’s less that the tech isn’t ready and more that online advertising isn’t.

Digiday+ Research: The 2026 guide to holiday marketing strategies, including A-Frame Brands, Mastercard and Ritual

D+ Research: Marketers navigate a changing CTV landscape

D+ Research: Marketers hesitate to adopt AI for influencer and CTV marketing

Marketers embrace AI across workflows, but questions over guardrails and job impacts remain

Why agentic media buying is becoming a client-by-client configuration job

Stagwell’s Curate launch puts agencies’ ad tech ambitions in focus

Digiday+ Research: The marketers’ 2026 guide to creator marketing, including Duolingo, Ulta and YouTube

D+ Research: Marketers embrace AI for social and retail media, but show skepticism in AI ad buying

Digiday+ Research: Marketers optimize GEO strategies amid the effects of zero-click search

Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace

This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.

Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront

Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.

Why fragmented buyer signals are holding back B2B marketing

B2B buyers expect relevant, connected buying experiences, but fragmented customer data and buying signals make it difficult for organizations to deliver a unified experience. As AI raises the stakes, organizations need a connected data foundation to turn buyer signals into meaningful insights. Partner insights from Adobe.