Media Buying Briefing: Why Omnicom merged Mediahub and Hearts & Science

Future of Marketing Briefing: The case for and against the death of the big brand ad

Media Briefing: Brand authority and trust are becoming publishers’ newest AI assets

OpenAI turns on cost-per-click ads inside ChatGPT

‘Everything is coming down’: ChatGPT ads are getting cheaper

A closer look at OpenAI’s ads manager – and how much work it still needs

Albertsons’ new ‘micro sitcom’ is a big deal for retail media

Albertsons Media Collective has launched its first episodic, scripted branded-entertainment campaign in partnership with Procter & Gamble.

Mastercard is tapping foodie creators to drive awareness and adoption

Mastercard on its latest creator-led social series and its goals to drive awareness, consideration, and discoverability.

In Graphic Detail: AI visibility is no longer about referral traffic

New data shows why publishers are developing strategies around agentic traffic and brand visibility in AI answer engines.

How Bloom Nutrition is expanding internationally

Bloom Nutrition is launching in multiple foreign markets that include Australia, France and the U.K.  

Fears of Big Tech bias underpin debates around W3C’s Attribution API

Critics may label the initiative as ‘Privacy sandbox 2.0,’ but advocates counter with privacy arguments.

Why agencies are taking a hybrid approach to synthetic audience research

Synthetic audiences are moving beyond AI experiments as agencies weave them into market research and client services.

Future of TV Briefing: The M&A match game (summer 2026 edition)

This week’s Future of TV Briefing looks at the M&A deals that should be in the offing after an active first half of 2026.

Future of TV Briefing: The 5 biggest news stories of 2026 so far

This week’s Future of TV Briefing looks back at the most significant developments — or non-developments– in the TV, streaming and digital video industry during the first half of 2026.

Walmart buys ‘the Google Ads of streaming’ Vibe in a deal tipped at a $1 billion-plus valuation

The deal would bring Vibe’s 10,000 SME advertisers to the platform, equipping Walmart to better compete with Meta and Pinterest.

The upfront market is nearly done, as sports acts as both negotiation driver and obstacle

All that’s left for buyers to do is to finalize packages with any traditional media firms that don’t have some digital or streaming element.

W3C Attribution API prompts debate over the future of web measurement

The proposal aims to provide a browser-based mechanism for measuring advertising performance without relying on cross-site tracking.

As AI automates media work, Omnicom Media is rethinking the agency business model

AI won’t eliminate agencies, but it is forcing them to reinvent themselves. Omnicom Media Group is betting the future lies in strategy, data and capability, not scale alone.

D+ Research: Marketers hesitate to adopt AI for influencer and CTV marketing

Digiday+ Research: The marketers’ 2026 guide to creator marketing, including Duolingo, Ulta and YouTube

D+ Research: Marketers embrace AI for social and retail media, but show skepticism in AI ad buying

What Ally Bank learned from building a sports marketing strategy before the market caught up

Inside the infrastructure behind Unilever’s creator force

Meta courts agencies with expanded ad tools while AI reshapes the industry

Digiday+ Research: Marketers optimize GEO strategies amid the effects of zero-click search

Digiday+ Research: Marketers’ AI use rises, but tech skills stall

Digiday+ Research: Marketing workflows benefit from AI, but trust is still a barrier to adoption

Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace

This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.

Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront

Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.

Playbook: Inside the next phase of retail media

Retail media has shifted from a niche tactic to a foundational advertising strategy. As the market landscape evolves, outcomes-focused channels are in the spotlight as more brands prioritize conversions. As retail media becomes a core part of the advertising mix, the next question is where it can drive the greatest impact. Because most sales still […]