Future of TV Briefing: Fox finds its programmatic identify in Roku

Media Buying Briefing: Breaking down Coca-Cola’s campaign blitz with an eye toward its review

Future of Marketing Briefing: Accenture’s Whalar bet: own the room when creator marketing gets complicated

OpenAI turns on cost-per-click ads inside ChatGPT

‘Everything is coming down’: ChatGPT ads are getting cheaper

A closer look at OpenAI’s ads manager – and how much work it still needs

The Rundown: AI clones split the creator economy

Unauthorized AI voice clones and authorized digital twins are splitting the creator economy in half as brands, lawyers, and talent take stock.

The World Cup is a big chance for retail media to prove itself to advertisers

The World Cup, being much longer than other sporting events with more opportunities for campaigns, will likely serve as a case study for future retail media activations.

AI ‘girlfriend ads’ are fueling a new wave of MFA sites

AI-generated “girlfriend ads” are driving traffic to made-for-advertising sites filled with low-quality content and ads.

The official judgmental map of Cannes Lions 2026

This map won’t tell you where to go during Cannes Lions. It will tell you where you actually are.

The definitive Digiday guide to what’s in and out at Cannes 2026

Here’s what’s in and out for the Cannes Lions International Festival of Creativity.

As AI reshapes search, TikTok turns discovery into a performance pitch

The platform argues rising search activity is evidence that discovery is increasingly driving performance outcomes advertisers expect.

Fox strikes revenue-doubling Roku deal

The media company is set to acquire streamer in $22 billion stock-and-cash purchase. But it will keep its own properties like Tubi separate.

Future of TV Briefing: How TV and streaming networks are laying the groundwork for outcome-based buying

This week’s Future of TV Briefing looks at how this year’s upfront sets up for outcome-based buying in future upfronts.

Future of TV Briefing: How TV-streaming ad sellers are pitching fluidity in this year’s upfront market

This week’s Future of TV Briefing looks at how AMC Global Media, Disney, Paramount, TelevisaUnivision and Warner Bros. Discovery are combining their linear TV and streaming inventory for ad sales.

WTF is vector-based ad targeting?

Traditional text-based ad targeting will always have its place. But in an ad marketplace run by AI agents, it may need to be replaced as the primary method of aiming ads.

Digiday Scorecard: As competition between DSPs heats up, buyers rank market rivals

Media buyers explain how they compare DSPs on transparency, inventory and performance. The best of the lot? Take a look.

Media Buying Briefing: Breaking down Coca-Cola’s campaign blitz with an eye toward its review

Reading the tea leaves of Coca-Cola’s recent campaigns (and their media spending) reveals its priorities ahead of a huge media and data account review.

D+ Research: Marketers embrace AI for social and retail media, but show skepticism in AI ad buying

Digiday+ Research: Marketers optimize GEO strategies amid the effects of zero-click search

Digiday+ Research: Marketers’ AI use rises, but tech skills stall

What are digital twins? Marketers weigh the opportunities and risks

How automation and AI is reshaping the traditional upfront marketplace

ChatGPT ad delivery struggles are testing advertiser patience

Digiday+ Research: Marketing workflows benefit from AI, but trust is still a barrier to adoption

Digiday+ Research: Agencies punt budget growth expectations to 2027 — while AI worries intensify

Digiday+ Research: Publishers favor generative AI over predictive AI

Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace

This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.

Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront

Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.

ACR data is invaluable, but only if it lives within DSPs

Oscar Rondon, vice president, data and measurement solutions, Nexxen  Today’s TV advertising doesn’t have a data problem; it has an execution problem.  The industry has never been richer in signals, ranging from contextual intelligence to identity graphs, outcome measurement to an overload of dashboards. Despite this sophistication, too many TV strategies still break down at […]