Join us Sept. 14-18 in Miami to connect with top publishing leaders
DIGIDAY+ MEMBER EXCLUSIVES
Perplexity blocks Time’s ads served to AI agents, calling them ‘deceptive’
Perplexity has blocked Time’s markdown agent ads from influencing its AI system.
OpenAI's ads program matures
Media
Why brands like Gap Inc. and Staples are inviting their employees to be creators
Companies are scrambling for creators. Turns out they already employ them.
Media Briefing: The case for and against markdown for AI bots
Markdown is becoming publishers’ latest AI optimization tactic, raising questions about the scraping tradeoff.
People Inc. CEO: We’re not turning off Google crawlers yet
People Inc. won’t cut off Google’s AI crawlers yet, citing its continued dependence on Google search traffic even as referrals decline.
Marketing
Future of Marketing Briefing: Creator agencies are becoming entertainment studios — brands are footing the bill
Creator agencies are either rebuilding themselves as entertainment companies or launching as one from day one.
Kroger’s AI shopping assistant has ads at launch
Kroger has made advertising part of its AI shopping assistant, following the implementation of advertising features on competitors’ chatbots.
OpenAI brings product carousels to ChatGPT ads
It builds on OpenAI’s product feed campaigns, bringing a Google Shopping-style carousel format to ChatGPT ahead of the Q4 holiday period.
Future of TV
Future of TV Briefing: Why Aéropostale is investing in creator-led episodic shows
This week’s Future of TV Briefing features a Q&A with Catalyst Brands evp and chief customer and marketing officer Marisa Thalberg about Aéropostale’s recent creator-led episodic series.
D+ Research: Marketers navigate a changing CTV landscape
As CTV matures, the streaming ad industry is entering a period of change.
Future of TV Briefing: FreeWheel adds show-level reporting to tackle streaming’s transparency problem
This week’s Future of TV Briefing looks at Comcast-owned FreeWheel enabling streaming ad sellers to directly pass show-level reporting to programmatic ad buyers.
Media Buying
Clients are hungry for AI visibility aids, but buyers are skeptical of specialized markdown ads
Media buyers say ad units created to influence AI bots and scrapers could be valuable, but there are some major caveats.
The Trade Desk is betting part of its recovery on measurement nobody can argue with
Inside The Trade Desk’s plan to make cheap reach look cheap.
‘It will take a few years’: WPP CEO Cindy Rose says outcome-based pay is still years away
WPP’s boss looks towards “mixed economy” business model as ad giant shows green shoots
Annual research reports
Podcasts
Research
Upfronts
Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace
This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.
Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront
Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.
How advertisers are measuring true incrementality on CTV
CTV is growing fast, but many advertisers are still measuring it the wrong way, or not measuring it at all. Last-touch attribution was built for a click-based world, and CTV operates differently. When the measurement doesn’t fit the channel, campaigns that are working get defunded and campaigns that aren’t get scaled. Budgets stay capped — […]
Harry’s, Jool Baby and Stila Cosmetics are among a growing group of companies recruiting for TikTok Shop directors. But the candidate pool also remains tricky.
Harry’s, Jool Baby and Stila Cosmetics are among a growing group of companies recruiting for TikTok Shop directors. But the candidate pool also remains tricky.