DIGIDAY+ MEMBER EXCLUSIVES
Agency bosses say the AI gap with clients is only getting wider
The more versions of this perspective that got shared, the more it became clear there was a deeper frustration underneath it from others.
OpenAI's ads program matures
Media
How Time and others are rebuilding parts of the web for AI agents
Publishers are preparing for the agentic web by creating AI-friendly versions of their sites to stay discoverable in AI search.
The Economist launches new audio and video tier targeting younger subscribers
The Economist has launched a lower-priced audio and video subscription to attract younger readers, called Economist Play.
OpenX hunts new CEO after parting ways with Matt Sattel as chief executive
The ad tech company is switching leaders, ending the current CEO’s five-month term in office.
Marketing
Digiday+ Research: The marketers’ 2026 guide to creator marketing, including Duolingo, Ulta and YouTube
While Instagram, TikTok and YouTube remain dominant social platforms for influencer partnerships, creators are increasingly being used across other media channels, including retail media, CTV and display ads.
How 3 brands are using TikTok Shop to expand abroad
As these brands venture into the U.K., Europe and Japan, they say that the key to a global approach to TikTok Shop involves tailored marketing campaigns.
Creators aren’t just in marketing’s entertainment era. They’re driving it
How creators became the talent behind marketing’s entertainment pivot.
Future of TV
Future of TV Briefing: The 5 biggest news stories of 2026 so far
This week’s Future of TV Briefing looks back at the most significant developments — or non-developments– in the TV, streaming and digital video industry during the first half of 2026.
Walmart buys ‘the Google Ads of streaming’ Vibe in a deal tipped at a $1 billion-plus valuation
The deal would bring Vibe’s 10,000 SME advertisers to the platform, equipping Walmart to better compete with Meta and Pinterest.
Future of TV Briefing: The ad-supported streaming landscape in graphic detail
This week’s Future of TV Briefing looks at a spate of recent studies that highlight the growing predominance of ad-supported streaming and the risk in how brands are managing streaming campaigns.
Media Buying
Ad tech Briefing: Walmart’s Vibe deal is a reminder not to spend too long courting Madison Avenue
Walmart’s $1.4 billion acquisition of a five-year-old company underlines the importance of smaller businesses.
Media Buying Briefing: The holdco tech heads expound on the ups and downs of building AI
As AI becomes a bigger and broader part of the holding company model, their tech heads seek opportunity while grappling with challenges.
At Cannes, Omnicom Media and NBCU say they’re crafting dynamic contextual ads for content
Metadata from NBCU is key to adapting Omnicom clients’ creative be dynamically contextual to the shows in which they run.
Annual research reports
Podcasts
Research
Upfronts
Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace
This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.
Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront
Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.
Programmatic strategies for health and wellness businesses
Businesses in the health and wellness space often face challenges in reaching audiences: attention is fragmented, trust is hard to earn and engagement is difficult to capture. Traditional channels often mean balancing scale and audience quality, often sacrificing one for the other. The right programmatic strategy, however, can help health and wellness businesses reach qualified […]
To recapture consumer interest, the Ohio-based body-care brand and retailer launched Fruit Fusion, a new line of hydrating body products with on-trend scents like banana. To promote the line, Bath & Body Works tapped Disney icon Hilary Duff as its first major celebrity ambassador.
To recapture consumer interest, the Ohio-based body-care brand and retailer launched Fruit Fusion, a new line of hydrating body products with on-trend scents like banana. To promote the line, Bath & Body Works tapped Disney icon Hilary Duff as its first major celebrity ambassador.
The latest installment of our CMO Strategies series, this Modern Retail+ Research report provides an analysis of creator marketing and its current role in marketers’ playbooks.
The latest installment of our CMO Strategies series, this Modern Retail+ Research report provides an analysis of creator marketing and its current role in marketers’ playbooks.