Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
DIGIDAY+ MEMBER EXCLUSIVES
Inside the ‘grand bargain’ to reconcile ad tech’s warring middlemen
Leading media buyers have tabled terms to establish ‘fair auctions’ following the recent TID row.
Media
Why men and women view their tech careers so differently
While 75% of men believe career development opportunities are equal, only 60% of women share that view.
News Corp-owned U.K. tabloid The Sun is building an AI agent for its programmatic business
The Sun is building an AI agent for its programmatic advertising business, spurred by recent developments from the buy-side.
Ringier’s editorial advisor says the next editors-in-chief might come from audience development
As Ringier rethinks what its future newsrooms should look like, a provocative idea is on the table
Marketing
In Graphic Detail: How AI search is changing brand visibility
We explore recent data illustrating the search dilemmas facing marketers — and the potential solutions.
The ad industry’s plan to define what counts as AI
As AI content continues to rise, the industry is trying to define the best strategies to manage risk around it.
Confessions of a crypto strategy exec who wants to spend ad money on X, but can’t
When not even the bigger spenders on X can give their ad dollars to the platform, that’s a concern.
Future of TV
Future of TV Briefing: Streaming advertising’s supply-demand imbalance
This week’s Future of TV Briefing looks at a spate of recent studies that illustrate the out-of-whack supply-demand dynamics in the streaming ad market.
Future of TV Briefing: YouTube’s dynamic brand insertions could unlock the upfront market for creators
This week’s Future of TV Briefing looks at how YouTube’s plan to enable creators to swap out sponsored segments normally baked into their videos may be the most disruptive development in the creator economy in 2026.
Future of TV Briefing: The ad product OpenAI should introduce in Sora (I’m sorry)
This week’s Future of TV Briefing looks at how OpenAI could create a commercial version of Sora’s Cameos feature that could thread the needle between a sponsored product, affiliate commerce and a revenue-sharing program for creators.
Media Buying
How retail execs will evaluate ChatGPT checkout this holiday season
After OpenAI revealed a new feature where users can purchase products directly inside ChatGPT and landed partnerships with Etsy, Shopify and Walmart, other retailers will be watching closely to consider whether to get on board.
Ad Tech Briefing: The Open Internet’s factions spar, as Big Tech players are in a dead heat for gold
Amazon and Google are (literally) competing on another level while the Open Internet’s most prominent names fight for the rest.
AWS’ RTB Fabric marks a new front in the battle between Amazon and Google
It marks a strategic countermove against Google Cloud Platform — the ad giant’s AWS competitor — which has spent the past three years gaining ground among major ad tech companies.
Annual research reports
Podcasts
Research
Custom research
The rise of deep research: How agencies are using AI for strategy, content and client pitches
Agencies are exploring new AI-powered research tools to streamline workflows and supercharge insights.
CMO Strategies: Marketers from Georgia-Pacific to Samsung weigh in on display ad strategies, success metrics and challenges
The third installment of Digiday+ Research’s 2025 CMO Strategies series looks at the changes happening in display ads and how marketers are balancing traditional display ad options with email display ads.
Digiday+ Research: A look at brands’ 2024 holiday marketing plans
This year, brands and retailers expect their holiday revenues to rise over last year, and they’ll put a bit more focus on new customers rather than existing ones, according to Digiday+ Research’s annual holiday survey.
1 in 3 Americans now rely on second (or third) jobs for their basic expenses — but is that way of life really sustainable?
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UncategorizedWTF is ‘workslop’?
1 in 3 Americans now rely on second (or third) jobs for their basic expenses — but is that way of life really sustainable?
Amazon expects to eventually partner with third-party AI shopping agents — even as the e-commerce giant actively blocks shopping agents from scraping its site.
Amazon expects to eventually partner with third-party AI shopping agents — even as the e-commerce giant actively blocks shopping agents from scraping its site.