Ad Tech Briefing: Corporate America finally buys into soccer as a mainstream sport; shadier elements of the ad industry are obliging

Media Buying Briefing: It’s a world party at the World Cup, unless you’re looking to get in now

Future of Marketing Briefing: Why Bose is building an entertainment company

OpenAI turns on cost-per-click ads inside ChatGPT

‘Everything is coming down’: ChatGPT ads are getting cheaper

A closer look at OpenAI’s ads manager – and how much work it still needs

Why brands are bringing creators to the World Cup sidelines 

Brands are bringing creators to the World Cup sidelines to boost engagement, tap into new audiences, and be a part of the cultural conversation.

Media Briefing: ‘Surveillance pricing’ laws are coming for dynamic subscription strategies 

How a ‘surveillance pricing’ lawsuit and new New York legislation could reshape publishers’ subscription pricing strategies.

How Time and others are rebuilding parts of the web for AI agents 

Publishers are preparing for the agentic web by creating AI-friendly versions of their sites to stay discoverable in AI search.

Electronic Arts is betting that in-game ads can out-earn CTV

To make in-game ads stick, EA has built its own stack rather than rent one. Now it wants to shape the standards before anyone else does.

The rise of pharma ad tech

Insiders say it comes at the cost of legacy platforms such as DSPs and SSPs.

Nike says it expects $986 million in IEEPA tariff refunds

The company said its North America business expects to recover $965 million in tariff refunds from the U.S. government.

Future of TV Briefing: The 5 biggest news stories of 2026 so far

This week’s Future of TV Briefing looks back at the most significant developments — or non-developments– in the TV, streaming and digital video industry during the first half of 2026.

Walmart buys ‘the Google Ads of streaming’ Vibe in a deal tipped at a $1 billion-plus valuation

The deal would bring Vibe’s 10,000 SME advertisers to the platform, equipping Walmart to better compete with Meta and Pinterest.

Future of TV Briefing: The ad-supported streaming landscape in graphic detail

This week’s Future of TV Briefing looks at a spate of recent studies that highlight the growing predominance of ad-supported streaming and the risk in how brands are managing streaming campaigns.

What will NBCU’s conscious uncoupling from Comcast mean for brands?

As other market players continue to consolidate, the media giant is set to spin out its TV business. That could have implications for upfront negotiations and ad formats down the line.

Ad Tech Briefing: Walmart’s Vibe deal is a reminder not to spend too long courting Madison Avenue

Walmart’s $1.4 billion acquisition of a five-year-old company underlines the importance of smaller businesses.

Media Buying Briefing: The holdco tech heads expound on the ups and downs of building AI

As AI becomes a bigger and broader part of the holding company model, their tech heads seek opportunity while grappling with challenges.

Digiday+ Research: The marketers’ 2026 guide to creator marketing, including Duolingo, Ulta and YouTube

D+ Research: Marketers embrace AI for social and retail media, but show skepticism in AI ad buying

Digiday+ Research: Marketers optimize GEO strategies amid the effects of zero-click search

Inside the infrastructure behind Unilever’s creator force

Meta courts agencies with expanded ad tools while AI reshapes the industry

Spotify rebuilds ad business around automation, AI to secure bigger media budgets

Digiday+ Research: Marketers’ AI use rises, but tech skills stall

Digiday+ Research: Marketing workflows benefit from AI, but trust is still a barrier to adoption

Digiday+ Research: Agencies punt budget growth expectations to 2027 — while AI worries intensify

Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace

This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.

Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront

Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.

Programmatic strategies for health and wellness businesses

Businesses in the health and wellness space often face challenges in reaching audiences: attention is fragmented, trust is hard to earn and engagement is difficult to capture.  Traditional channels often mean balancing scale and audience quality, often sacrificing one for the other. The right programmatic strategy, however, can help health and wellness businesses reach qualified […]