Save 50% on a 3-month Digiday+ membership. Ends Dec 5.
DIGIDAY+ MEMBER EXCLUSIVES
Google’s ad tech empire faces its moment of truth
Judge Leonie Brinkema now contemplates a forced divestiture, a decision that could reshape how the open web is monetized.
Media
Media Briefing: Tough market, but Q4 lifts publishers’ hopes for 2026
Publishers report stronger-than-expected Q4 ad spending, with many seeing year-over-year gains.
Rethinking entry-level hiring in the age of AI: A conversation with Amazon’s Diana Godwin
Godwin, general manager of AWS Certifications at Amazon Web Services, has some insight on how certifications are bridging the skills gap.
WTF are synthetic audiences?
Publishers and brands are using AI to create a copy of audience behavior patterns to conduct market research faster and cheaper.
Marketing
A shorter shopping window complicates retail’s already challenging holiday season
This season, retailers and shoppers alike are contending with a shorter holiday shopping window — on top of tariffs, waning consumer sentiment and recession fears.
How Reckitt is beating the AI odds with its approach to pilots
Most AI pilots fail miserably. Reckitt’s Bastien Parizot explained how the CPG brand has avoided that fate as it deploys gen AI into its global marketing operation.
How Kind snack bars is using AI to curb creative, marketing costs at business ‘inflection point’
Adopting generative AI and synthetic audiences, Kind North America’s marketing overhaul is cutting creative time and shifting agencies into strategic partners.
Future of TV
Future of TV Briefing: The creator economy needs a new currency for brand deals
This week’s Future of TV Briefing looks at why paying creators based on reach misses the mark and what IAB is doing to clear up the creator-brand currency situation.
Future of TV Briefing: WTF is IAB Tech Lab’s device attestation tactic to combat CTV ad fraud?
This week’s Future of TV Briefing breaks down the CTV ad industry’s new tool for fighting device spoofing.
Future of TV Briefing: Streaming subscribers save $16 through bundles
This week’s Future of TV Briefing looks at how much money people are actually signing through streaming subscription bundles and which streamers they plan to subscribe to in perpetuity.
Media Buying
Media agencies use AI search insights to predict what audiences want
Media planners and buyers hope to learn how to better target investments by scrying shifting search habits.
The ‘hot dog vs. sandwich’ problem in AI advertising
The AI agents have come for programmatic advertising. And like AI’s invasion everywhere else, guardrails are needed, as Digiday editors discussed on this episode of the Digiday Podcast.
WTF is commerce media?
In the decade-plus since Amazon started selling ads based on people’s purchase histories, retail media has ballooned into a $59 billion business in the U.S., according to eMarketer.
Annual research reports
Podcasts
Research
What used to be two distinct tracks — one focused on brand storytelling, the other on message discipline is increasingly a shared lane.
What used to be two distinct tracks — one focused on brand storytelling, the other on message discipline is increasingly a shared lane.
A year ago, the French sportswear brand Salomon had only one store in the U.S., a flagship it had newly opened in New York City’s SoHo neighborhood. Now, it has five American stores with more planned for next year.
A year ago, the French sportswear brand Salomon had only one store in the U.S., a flagship it had newly opened in New York City’s SoHo neighborhood. Now, it has five American stores with more planned for next year.
OpenAI is rolling out a new AI-powered shopping tool inside ChatGPT that researches products online, reads reviews and compares options according to users’ specific needs and preferences.
OpenAI is rolling out a new AI-powered shopping tool inside ChatGPT that researches products online, reads reviews and compares options according to users’ specific needs and preferences.