DIGIDAY+ MEMBER EXCLUSIVES
Google quietly gives ground on PMax controls
The search giant’s black-box ad product has confounded media buyers for years. Now, it’s passing them the reins – sort of.
OpenAI's ads program matures
Media
In Graphic Detail: AI visibility is no longer about referral traffic
New data shows why publishers are developing strategies around agentic traffic and brand visibility in AI answer engines.
‘It’s a CEO conversation,’ Accenture and Whalar on their playbook for the creator economy
Brian Yasko, managing director at Accenture and Emma Harman, co-CEO of Whalar, on the massive creator economy acquisition and future plans.
WTF is LLM honeypotting?
Publishers and e-commerce brands under siege from AI crawlers are starting to fight back with an old security trick updated for the LLM era: “LLM honeypotting.”
Marketing
Why agencies are taking a hybrid approach to synthetic audience research
Synthetic audiences are moving beyond AI experiments as agencies weave them into market research and client services.
Nike versus Adidas: Which brand won the World Cup?
We sift through data from AdClarity, Meltwater, Sprout Social and MediaRadar to work out which brand had the best World Cup performance.
Ad Tech Briefing: Apple’s continued interest in ads
A subtle policy update shines a light on how Apple differs from Google.
Future of TV
Future of TV Briefing: The M&A match game (summer 2026 edition)
This week’s Future of TV Briefing looks at the M&A deals that should be in the offing after an active first half of 2026.
Future of TV Briefing: The 5 biggest news stories of 2026 so far
This week’s Future of TV Briefing looks back at the most significant developments — or non-developments– in the TV, streaming and digital video industry during the first half of 2026.
Walmart buys ‘the Google Ads of streaming’ Vibe in a deal tipped at a $1 billion-plus valuation
The deal would bring Vibe’s 10,000 SME advertisers to the platform, equipping Walmart to better compete with Meta and Pinterest.
Media Buying
W3C Attribution API prompts debate over the future of web measurement
The proposal aims to provide a browser-based mechanism for measuring advertising performance without relying on cross-site tracking.
As AI automates media work, Omnicom Media is rethinking the agency business model
AI won’t eliminate agencies, but it is forcing them to reinvent themselves. Omnicom Media Group is betting the future lies in strategy, data and capability, not scale alone.
‘We’re starting to wonder’: Ad industry chases AI value as usage outpaces proof
The ad industry wants more from its AI spend but usage is outpacing proof of value.
Annual research reports
Podcasts
Research
Upfronts
Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace
This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.
Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront
Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.
Playbook: Inside the next phase of retail media
Retail media has shifted from a niche tactic to a foundational advertising strategy. As the market landscape evolves, outcomes-focused channels are in the spotlight as more brands prioritize conversions. As retail media becomes a core part of the advertising mix, the next question is where it can drive the greatest impact. Because most sales still […]
Snif is bringing its masculine-leaning Notewrks fragrance line to Ulta Beauty, betting that young male “fragheads” can become a meaningful new beauty customer.
Snif is bringing its masculine-leaning Notewrks fragrance line to Ulta Beauty, betting that young male “fragheads” can become a meaningful new beauty customer.
Lettuce growers like Little Leaf Farms and salad chains like Sweetgreen are taking to social media to restore consumer confidence amid the cyclospora outbreak.
Lettuce growers like Little Leaf Farms and salad chains like Sweetgreen are taking to social media to restore consumer confidence amid the cyclospora outbreak.