Digiday+ Research: The 2026 guide to holiday marketing strategies, including A-Frame Brands, Mastercard and Ritual

Future of TV Briefing: Why Aéropostale is investing in creator-led episodic shows

Ad Tech Briefing: Q2’s Big Tech earnings, small-scale concessions, and frustrated dealmakers

OpenAI turns on cost-per-click ads inside ChatGPT

‘Everything is coming down’: ChatGPT ads are getting cheaper

A closer look at OpenAI’s ads manager – and how much work it still needs

Time has started serving ads to AI agents

Time is selling ads targeting AI bots, betting that markdown pages will make its content (and advertisers) more visible in AI search.

Media Briefing: Threatening to quit Google’s crawlers is just publishers’ new hope

Bold Call: Google’s AI era is fueling fresh calls for publishers to cut off access to their content, but dependence on search still holds most back.

Kai Cenat’s Streamer U was a ‘masterclass’ for brands looking to tap content creators

The creator bootcamp brought in big brand partnerships and big engagement metrics, which could bring more brands to the streaming sponsorship table.

Future of Marketing Briefing: Media measurement is becoming an asset in boardroom theater

Major advertisers spent their quarterly earnings calls talking up media effectiveness efforts to analysts and shareholders this week. It suggests a shift in the way C-suites consider ad spend.

Nike, Lululemon hit with lawsuits alleging deceptive ‘phantom discounts’

In recent weeks, major global brands have been the subject of lawsuits alleging deceptive pricing strategies.

Inside Unilever’s 300,000 creator network: the logistics behind the headline number

Unilever says it works with 300,000 creators, but not all of them play the same role. Agency executives explain what that number means.

Future of TV Briefing: FreeWheel adds show-level reporting to tackle streaming’s transparency problem

This week’s Future of TV Briefing looks at Comcast-owned FreeWheel enabling streaming ad sellers to directly pass show-level reporting to programmatic ad buyers.

Future of TV Briefing: The streaming ad industry finally has levers to pull on quality

This week’s Future of TV Briefing looks at how the IAB’s Redefining Media Types Standard could address the streaming ad market’s call for quality controls.

Future of TV Briefing: The M&A match game (summer 2026 edition)

This week’s Future of TV Briefing looks at the M&A deals that should be in the offing after an active first half of 2026.

The case for and against agencies betting on tokens the way they bet on media

AI compute costs are the next frontier for the next upfront. This is the case for it.

Omnicom CEO: ‘The marketplace hasn’t seen what the cost of this AI is’

Omnicom CEO John Wren just said the quiet part out loud: nobody’s actually priced AI yet.

Media Buying Briefing: Why Omnicom merged Mediahub and Hearts & Science

Merging Hearts & Science and Mediahub into one agency that will operate under a new name and brand may not be the last move the holding company makes in simplifying its go-to-market offering.

D+ Research: Marketers hesitate to adopt AI for influencer and CTV marketing

Digiday+ Research: The marketers’ 2026 guide to creator marketing, including Duolingo, Ulta and YouTube

D+ Research: Marketers embrace AI for social and retail media, but show skepticism in AI ad buying

WTF is the IAB’s Redefining Media Types standard?

As AI automates media work, Omnicom Media is rethinking the agency business model

What Ally Bank learned from building a sports marketing strategy before the market caught up

Digiday+ Research: Marketers optimize GEO strategies amid the effects of zero-click search

Digiday+ Research: Marketers’ AI use rises, but tech skills stall

Digiday+ Research: Marketing workflows benefit from AI, but trust is still a barrier to adoption

Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace

This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.

Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront

Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.

The state of agentic storefronts: How AI agents guide shoppers on frictionless, full-funnel journeys

This State of the Industry report, sponsored by Swap, explores how brands, retailers and agencies are adopting agentic commerce, including agentic storefronts, to enhance shopping experiences. Artificial intelligence is the new entry point in e-commerce, as more shoppers rely on AI-powered summaries and assistants to discover products. Beyond discovery and product recommendations, AI agents are […]