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Media
Job cuts hit 22-year October high as retail layoffs from Amazon to Target mount ahead of holidays
Employers slashed 153,074 jobs last month, up 175% from a year earlier, according to Challenger, Gray & Christmas.
Publishers swap traffic angst for strategy in Q3 earnings
There’s a tone shift in publishers’ Q3 earnings: focus on video, direct audiences and AI licensing to offset search-driven ad revenue declines.
Daily Mail says Google AI Overviews have killed click-throughs
Daily Mail’s clickthroughs drop 80–90% when Google AI Overviews appear, but traffic impact remains minimal due to strong direct traffic.
Marketing
Amazon rebuilds its ad machine for the mass market
Now, the company is reorganizing how advertisers access and operate across that ecosystem.
Ad Tech Briefing: AppLovin’s AI-fueled surge and The Trade Desk’s stumble show where investors are placing their bets
Even as regulators probe AppLovin, investors piled in, while The Trade Desk’s solid quarter drew side-eyes, demonstrating the challenges of ad tech in the AI-era.
Why AI and synthetic social aren’t driving up creator value — yet
Despite the AI hype, marketers say the influx of synthetic social and mounting backlash to ‘AI slop’ isn’t likely to put a premium on human-created influencer content.
Future of TV
Future of TV Briefing: WTF is IAB Tech Lab’s device attestation tactic to combat CTV ad fraud?
This week’s Future of TV Briefing breaks down the CTV ad industry’s new tool for fighting device spoofing.
Future of TV Briefing: Streaming subscribers save $16 through bundles
This week’s Future of TV Briefing looks at how much money people are actually signing through streaming subscription bundles and which streamers they plan to subscribe to in perpetuity.
Future of TV Briefing: Streaming advertising’s supply-demand imbalance
This week’s Future of TV Briefing looks at a spate of recent studies that illustrate the out-of-whack supply-demand dynamics in the streaming ad market.
Media Buying
Media Buying Briefing: Stagwell strikes partnership with Palantir, as it zigs from rivals
Stagwell spelled out a growth strategy that feels both familiar to the holding company model — and yet altogether different in partners and principal media approach.
Brands set to cut open web display spend 30% in response to AI search
As more users adopt zero-click search, analysts suggest brands will shunt investment from publishers on the open web and into CTV and paid social.
GSD&M gamifies its AI upskilling efforts
The Omnicom-owned shop has for several months been working to upskill its employees across all divisions in AI by essentially gamifying the spread of its knowledge
Annual research reports
Podcasts
Research
A WorkLife webinar Wednesday brought together HR executives to discuss critical strategies for employee engagement.
A WorkLife webinar Wednesday brought together HR executives to discuss critical strategies for employee engagement.
Until this August, 5-year-old Rare Beauty hadn’t done much in terms of traditional brand-X-brand collaborations. In the latter half of 2025, however, it dropped three.
Until this August, 5-year-old Rare Beauty hadn’t done much in terms of traditional brand-X-brand collaborations. In the latter half of 2025, however, it dropped three.
In a closer tie between the sister brands, Urban Outfitters will now accept Nuuly rental returns at its U.S. stores.
In a closer tie between the sister brands, Urban Outfitters will now accept Nuuly rental returns at its U.S. stores.