Media

In Graphic Detail: The real impact of creators at the World Cup

The 2026 World Cup buzz was all about creators; we look at the numbers breaking down their impact at the global tournament.

Media Briefing: Brand authority and trust are becoming publishers’ newest AI assets

Some publishers are betting that trusted brands and editorial authority are becoming their biggest competitive advantage with LLMs.

Albertsons’ new ‘micro sitcom’ is a big deal for retail media

Albertsons Media Collective has launched its first episodic, scripted branded-entertainment campaign in partnership with Procter & Gamble.

Marketing

As athletes embrace owned media properties, they’re pushing for more involved brand deals

The NBA player’s union is pushing for stars to have a bigger say in brand deals. It highlights a larger shift in sports and creator marketing.

How Bloom Nutrition is expanding internationally

Bloom Nutrition is launching in multiple foreign markets that include Australia, France and the U.K.  

Fears of Big Tech bias underpin debates around W3C’s Attribution API

Critics may label the initiative as ‘Privacy sandbox 2.0,’ but advocates counter with privacy arguments.

Future of TV

Future of TV Briefing: The streaming ad industry finally has levers to pull on quality

This week’s Future of TV Briefing looks at how the IAB’s Redefining Media Types Standard could address the streaming ad market’s call for quality controls.

FOTV

Future of TV Briefing: The M&A match game (summer 2026 edition)

This week’s Future of TV Briefing looks at the M&A deals that should be in the offing after an active first half of 2026.

Future of TV Briefing: The 5 biggest news stories of 2026 so far

This week’s Future of TV Briefing looks back at the most significant developments — or non-developments– in the TV, streaming and digital video industry during the first half of 2026.

Media Buying

The upfront market is nearly done, as sports acts as both negotiation driver and obstacle

All that’s left for buyers to do is to finalize packages with any traditional media firms that don’t have some digital or streaming element.

W3C Attribution API prompts debate over the future of web measurement

The proposal aims to provide a browser-based mechanism for measuring advertising performance without relying on cross-site tracking.

As AI automates media work, Omnicom Media is rethinking the agency business model

AI won’t eliminate agencies, but it is forcing them to reinvent themselves. Omnicom Media Group is betting the future lies in strategy, data and capability, not scale alone.


Upfronts

Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace

This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.

Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront

Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.

Playbook: Inside the next phase of retail media

Retail media has shifted from a niche tactic to a foundational advertising strategy. As the market landscape evolves, outcomes-focused channels are in the spotlight as more brands prioritize conversions. As retail media becomes a core part of the advertising mix, the next question is where it can drive the greatest impact. Because most sales still […]

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Member Exclusive
Beauty Briefing: Why social media users are boycotting Naturium 

This week, Glossy checked in on the backlash to Naturium founder Susan Yara’s recent beachside photos. Additionally, Gap relaunches its ‘90s fragrance hits as part of its return to beauty, and Birchbox founder Katie Beauchamp brings the skinification trend to nails. 

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Beauty
Beauty Briefing: Why social media users are boycotting Naturium 

This week, Glossy checked in on the backlash to Naturium founder Susan Yara’s recent beachside photos. Additionally, Gap relaunches its ‘90s fragrance hits as part of its return to beauty, and Birchbox founder Katie Beauchamp brings the skinification trend to nails. 

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Member Exclusive
Modern Retail+ Research: Brands are expanding their creator marketing strategies

As brands expand their creator marketing strategies, they are increasingly tapping influencers for more than just awareness campaigns. Many are partnering with creators to help drive seasonal campaigns, support product launches and, in some cases, even help develop products.

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Marketing
Modern Retail+ Research: Brands are expanding their creator marketing strategies

As brands expand their creator marketing strategies, they are increasingly tapping influencers for more than just awareness campaigns. Many are partnering with creators to help drive seasonal campaigns, support product launches and, in some cases, even help develop products.