Future of TV Briefing: The ad-supported streaming landscape in graphic detail

Ad Tech Briefing: Agentic AI, interoperability and control dominate Cannes Lions announcements

Future of Marketing Briefing: Soccer doesn’t need better marketing, just better marketers

OpenAI turns on cost-per-click ads inside ChatGPT

‘Everything is coming down’: ChatGPT ads are getting cheaper

A closer look at OpenAI’s ads manager – and how much work it still needs

How Lipton Ice Tea is using local creators instead of building in-house social teams 

Lipton worked with Billion Dollar Boy to activate local creators across six different markets; a new approach to global marketing

How a German publisher JV is turning LLM visibility into a premium brand buy

Germany’s BCN, the joint-venture commercial arm of three major publishing houses – Hubert Burda Media, Funke and Klambt – is rolling out a commercial product that helps brands get properly surfaced and described inside ChatGPT, Gemini and other AI assistants, not just on traditional search results pages.

AI podcast experiments march on with Forbes’ new daily audio briefing

Forbes bets on AI-generated audio with a five-minute daily news brief. Stories are selected by product, editorial and an internal AI tool.

WTF is containerization?

Containerization is suddenly everywhere in ad tech conversations.

The AI search boom is fueling content budgets before media buys

As brands chase visibility in AI search, many are reallocating SEO, content and creator budgets before investing in AI search advertising.

Cannes Briefing: The ad industry’s power shifts, mapped in sand

An investment bank walks into Cannes. A holdco walks out.

Future of TV Briefing: Fox finds its programmatic identify in Roku

This week’s Future of TV Briefing looks at how Fox’s acquisition of Roku bolsters the former’s streaming — specifically, programmatic streaming — advertising business.

Fox strikes revenue-doubling Roku deal

The media company is set to acquire streamer in $22 billion stock-and-cash purchase. But it will keep its own properties like Tubi separate.

Future of TV Briefing: How TV and streaming networks are laying the groundwork for outcome-based buying

This week’s Future of TV Briefing looks at how this year’s upfront sets up for outcome-based buying in future upfronts.

Omnicom Media kicks off a series of partnerships at Cannes Lions with a first-time Netflix deal

Omnicom Media is integrating Acxiom audience data into Netflix’s ad capabilities to enable more relevant ads, and sometimes even work them into the content

Stagwell enhances its AI-powered tools on the media side

The Media Machine extends what Stagwell built with The Machine, which formally launched in January.

Omnicom Media rolls out research showing the need for CTV advertising to change its ways

Omnicom plans to tackle frequency problems with streaming while also bringing a greater degree of contextual relevance to the advertising  it creates, plans and activates for clients. 

D+ Research: Marketers embrace AI for social and retail media, but show skepticism in AI ad buying

Digiday+ Research: Marketers optimize GEO strategies amid the effects of zero-click search

Digiday+ Research: Marketers’ AI use rises, but tech skills stall

What are digital twins? Marketers weigh the opportunities and risks

How automation and AI is reshaping the traditional upfront marketplace

ChatGPT ad delivery struggles are testing advertiser patience

Digiday+ Research: Marketing workflows benefit from AI, but trust is still a barrier to adoption

Digiday+ Research: Agencies punt budget growth expectations to 2027 — while AI worries intensify

Digiday+ Research: Publishers favor generative AI over predictive AI

Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace

This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.

Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront

Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.

What AI is about to expose about programmatic advertising

For years, the advertising industry had a convenient villain: fraud. But as AI-driven automation removes layer after layer of manual execution from media buying, the problem of structural waste is coming into focus. Partner insights from Blockboard.