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Media

Job cuts hit 22-year October high as retail layoffs from Amazon to Target mount ahead of holidays

Employers slashed 153,074 jobs last month, up 175% from a year earlier, according to Challenger, Gray & Christmas.

Publishers swap traffic angst for strategy in Q3 earnings

There’s a tone shift in publishers’ Q3 earnings: focus on video, direct audiences and AI licensing to offset search-driven ad revenue declines.

Daily Mail says Google AI Overviews have killed click-throughs

Daily Mail’s clickthroughs drop 80–90% when Google AI Overviews appear, but traffic impact remains minimal due to strong direct traffic.

Marketing

Amazon rebuilds its ad machine for the mass market

Now, the company is reorganizing how advertisers access and operate across that ecosystem. 

Ad Tech Briefing: AppLovin’s AI-fueled surge and The Trade Desk’s stumble show where investors are placing their bets

Even as regulators probe AppLovin, investors piled in, while The Trade Desk’s solid quarter drew side-eyes, demonstrating the challenges of ad tech in the AI-era.

Why AI and synthetic social aren’t driving up creator value — yet

Despite the AI hype, marketers say the influx of synthetic social and mounting backlash to ‘AI slop’ isn’t likely to put a premium on human-created influencer content.

Future of TV

TV with dollar sign representing balancing multichannel tv advertising to create revenue.

Future of TV Briefing: WTF is IAB Tech Lab’s device attestation tactic to combat CTV ad fraud?

This week’s Future of TV Briefing breaks down the CTV ad industry’s new tool for fighting device spoofing.

Future of TV Briefing: Streaming subscribers save $16 through bundles

This week’s Future of TV Briefing looks at how much money people are actually signing through streaming subscription bundles and which streamers they plan to subscribe to in perpetuity.

Future of TV Briefing: Streaming advertising’s supply-demand imbalance

This week’s Future of TV Briefing looks at a spate of recent studies that illustrate the out-of-whack supply-demand dynamics in the streaming ad market.

Media Buying

Photograph of Stagwell CEO Mark Penn.

Media Buying Briefing: Stagwell strikes partnership with Palantir, as it zigs from rivals

Stagwell spelled out a growth strategy that feels both familiar to the holding company model — and yet altogether different in partners and principal media approach.

Brands set to cut open web display spend 30% in response to AI search

As more users adopt zero-click search, analysts suggest brands will shunt investment from publishers on the open web and into CTV and paid social.

GSD&M gamifies its AI upskilling efforts

The Omnicom-owned shop has for several months been working to upskill its employees across all divisions in AI by essentially gamifying the spread of its knowledge


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