DIGIDAY+ MEMBER EXCLUSIVES
Transparency brought down The Trade Desk’s Publicis deal but it may not be enough to win its other clients
Nexxen’s launching new AI features. Amazon’s broaching streaming partnerships. And Viant, Blockboard and Stackadapt are setting out their stalls.
Media
Publishers see double-digit growth from The Trade Desk’s OpenPath, but volatility remains
Several publishers said that TTD is temporarily allowing duplicate bids on those integrating with OpenAds, as a sweetener to ease onboarding. One publisher said it plans to accelerate integration with OpenAds, to capitalize on this “likely temporary window.”
Time pitches GEO insights into a new brand offering
Time is turning its AI insights into a new product, selling branded content to shape how brands are talked about inside AI-generated answers.
Why The Guardian’s first reader-facing AI product isn’t a chatbot
The Guardian has begun to roll out its first reader-facing AI product. But it doesn’t really look like an AI product.
Marketing
In graphic detail: The long road to accountability for social media platforms
Last week’s social media addiction rulings signal a fundamental shift: the platforms can now judged, not just on their content, but on how they are built and designed.
What AI disruption means for experimental ad budgets
The 2026 ad budget is now a lab experiment as marketers boost experimental budgets for AI and emerging channels.
AI influencer discovery tools are changing how agencies cast creators
As creator spending grows among brand advertisers, agencies are using AI to automate much of the influencer marketing workflow. Now, that includes casting.
Future of TV
Future of TV Briefing: WTF is the DASH TV universe study at the center of the latest Nielsen drama?
This week’s Future of TV Briefing looks at what is the TV universe study at the center of the recent drama surrounding Nielsen’s The Gauge TV viewership report.
Future of TV Briefing: How Netflix is shaking up the upfront deal model
This week’s Future of TV Briefing looks at Netflix’s single- and multi-year deals with advertisers that extend beyond the scope of traditional upfront commitments.
Future of TV Briefing: OpenX adds attention targeting for CTV ads backed by TVision
This week’s Future of TV Briefing looks at a new ad targeting option for CTV advertisers wary of people staring at their phones while an ad airs.
Media Buying
Ad Tech Briefing: Criteo makes self-serve push with GO, targeting SMB growth
Criteo is bringing itself into more direct competition with Amazon and Google.
The Trade Desk shakes up Identity Alliance payouts, with a new focus on incrementality
The Trade Desk is changing how it pays its ‘identity partners’ in a shakeup potentially worth ‘tens of millions of dollars’ a year.
Media Buying Briefing: What will Meta’s and YouTube’s legal losses mean for the marketplace?
As Meta and YouTube suffer defeats with damages in court, will media buyers steer clients away from them? Unlikely for now.
Annual research reports
Podcasts
Research
There were two things that could be all but certain when Alix Earle finally launched her brand on March 31: that it would sell out — which it did, in a matter of hours — and that it would be picked apart.
There were two things that could be all but certain when Alix Earle finally launched her brand on March 31: that it would sell out — which it did, in a matter of hours — and that it would be picked apart.
At this year’s Shoptalk Spring, it wasn’t enough for brands and retailers to talk about the ways that they think they will use AI. Now, the pressure is on for everyone to prove how they are using AI to increase output and drive sales.
At this year’s Shoptalk Spring, it wasn’t enough for brands and retailers to talk about the ways that they think they will use AI. Now, the pressure is on for everyone to prove how they are using AI to increase output and drive sales.