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DIGIDAY+ MEMBER EXCLUSIVES
Omnicom’s ‘fewer middlemen’ push is reaching publishers – just not their P&Ls
Omnicom’s drive to “reduce middlemen” is showing up in how its agencies talk to publishers.
OpenAI's ads program matures
Media
Media Briefing: Publishers brace themselves for the zero-click era amid Google’s AI search overhaul
Publishers are meeting Google’s AI search overhaul with resignation rather than resistance, bracing for a zero-click future on the horizon.
U.S. CPG manufacturers are sitting on excess capacity, which could be a boon for brands
Keychain’s, CPG Intelligence Report showed that one major theme companies are grappling with is significant overcapacity.
WTF is back button hijacking?
Google is cracking down on “back button hijacking,” which some publishers use to offset declining referral traffic and monetization pressure.
Marketing
OpenAI gives ChatGPT ads a visual upgrade
OpenAI is building on its single ad format to include some new iterations that give advertisers more optionality over their appearances.
‘Trust becomes the product’: Marketers grapple with Google’s new suite of AI-powered ad agents
Google announced a new souped up suite of agentic ad tools backed by its LLM, Gemini.
Who owns agentic workflows? Agencies struggle to govern new tools as marketing budgets surge
Deciding how AI is used, vetting tools, shaping best practices and how staff are incentivized to use AI tools are still up for debate internally at agencies.
Future of TV
Digiday+ Research: The marketers’ 2026 guide to a shifting CTV landscape, including YouTube, Peacock and Roku
Digiday+ Research’s fifth annual report analyzes the state of ad-supported streaming and the challenges those companies pose to marketers.
Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace
This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.
Future of TV Briefing: Inside Warner Bros. Discovery’s programmatic upfront pitch
This week’s Future of TV Briefing looks at how WBD’s programmatic advertising business has evolved with programmatic playing a bigger part in its upfront deals.
Media Buying
U.K. brands spend more on retail media but ‘disconnected commerce’ hampers faster growth
U.K. and EU spending on RMNs is rising, but marketers say issues around measurement and internal tugs-of-war are holding back upper-funnel investment.
Agencies are moving closer to supply, and it’s reshaping the programmatic middle layer
How the rise of ‘containerization’ reflects a broader shift as holding companies seek greater control over infrastructure.
‘Moved that drop dead date’: Omnicom accelerates LiveRamp exit after Publicis deal
Omnicom’s CEO said it was already walking away from LiveRamp before Publicis wrote the check.
Annual research reports
Podcasts
Research
Upfronts
Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront
Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.
Media Buying Briefing: What buyers expect out of this year’s upfront marketplace
Although no deals have been cut yet, outcomes will be a major factor in this year’s negotiations, while complicating factors include measurement and flexibility.
Richer contextual signals in the bidstream help agencies and publishers alike
Programmatic buying has long relied on a combination of identity-based and contextual signals to guide decisions. Partner insights from Seedtag.
Glossy checked in on the ongoing lawsuit between Estée Lauder and Jo Malone, her Jo Loves brand and Zara.
Glossy checked in on the ongoing lawsuit between Estée Lauder and Jo Malone, her Jo Loves brand and Zara.
Made-to-order rug brand Ernesta and pet-tracker startup Tractive are trying to boost their customer bases at a time of larger macroeconomic uncertainty. At the Lead Summit in New York City, both brands spoke about how they crafted their marketing playbooks and balance paid and organic marketing.
Made-to-order rug brand Ernesta and pet-tracker startup Tractive are trying to boost their customer bases at a time of larger macroeconomic uncertainty. At the Lead Summit in New York City, both brands spoke about how they crafted their marketing playbooks and balance paid and organic marketing.