Join us Sept. 14-16 in Miami to connect with top publishing leaders
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Marketers embrace AI across workflows, but questions over guardrails and job impacts remain
As AI moves deeper into agency workflows, marketers are still figuring out the guardrails—and what it means for entry-level jobs.
OpenAI's ads program matures
Media
Walmart-backed gaming publication lays off editorial team
Brandy Berthelson — who had been Restart’s editor-in-chief — said on Bluesky last Friday that the “entire editorial team” at Restart was laid off.
Brands can’t just flip the ’employees as creators’ switch
Employee generated content is an increasingly enticing lever for brands to pull, but there needs to be a clear-cut strategy.
Media Briefing: Publishers are replacing Google with a little bit of everything
Publishers are preparing for a future with less Google traffic — but are still figuring out what replaces it.
Marketing
By the numbers: Wall Street’s tough assessment of ad tech
Big Tech continues to dominate digital growth, triggering a Wall Street exodus, but are returns imminent?
CMOs are struggling to link AI visibility with sales
Brands are spending on tools that rate their visibility within LLM responses and AI search, but proving the commercial impact of GEO remedies isn’t easy.
Lifestyle brand Stanley 1913 adapts its marketing for the AI search era
The marketing it was doing worked well, but only for a human audience. The brand needed different approaches to ensure it was picked up by the AI platforms.
Future of TV
Future of TV Briefing: In TV ad market’s swing to streaming, cheap inventory is in demand
This week’s Future of TV Briefing looks at how TV and streaming companies’ advertising businesses fared in the second quarter of 2026.
Future of TV Briefing: Why Aéropostale is investing in creator-led episodic shows
This week’s Future of TV Briefing features a Q&A with Catalyst Brands evp and chief customer and marketing officer Marisa Thalberg about Aéropostale’s recent creator-led episodic series.
D+ Research: Marketers navigate a changing CTV landscape
As CTV matures, the streaming ad industry is entering a period of change.
Media Buying
Moloco launches an agency partner program, in part to expand beyond mobile programmatic
Although not a pure-play DSP, Moloco is expanding beyond into CTV and other media realms, building on its mobile and app base.
Ad Tech Briefing: More take-private deals are on the horizon, here’s what to look out for
The largest public names on the public markets are plateauing, prompting further speculation.
Experian retires the Audigent brand, folding it into Experian Marketing Services
The Audigent brand is gone. So, increasingly, is the idea of curation as a category.
Annual research reports
Podcasts
Research
Upfronts
Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace
This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.
Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront
Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.
‘They haven’t been given the receipts’: Why one brand is auditing its DSPs for greater transparency
Buoyed by the shift of sports programming to streaming, ad spend on digital video continues to climb, but that growth comes with greater scrutiny around transparency and business outcomes. Case in point: A major beverage company is conducting an independent audit of its digital media ads — including CTV and online video — that ran […]
Amid a competitive beauty retail environment where an omnichannel approach is non-negotiable for many brands, major retailers like Sephora are experimenting with new loyalty perks to keep consumers shopping from their stores. At Sephora, those efforts include gamified rewards activities, extra points on select brands and an increasing emphasis on experiential activities.
Amid a competitive beauty retail environment where an omnichannel approach is non-negotiable for many brands, major retailers like Sephora are experimenting with new loyalty perks to keep consumers shopping from their stores. At Sephora, those efforts include gamified rewards activities, extra points on select brands and an increasing emphasis on experiential activities.
AI is changing how retail commerce teams build, manage and scale integrations. But the next phase isn’t about generating more code — it’s about creating faster, more reliable workflows with the governance and controls needed to support retail operations. Sponsored by Celigo.
AI is changing how retail commerce teams build, manage and scale integrations. But the next phase isn’t about generating more code — it’s about creating faster, more reliable workflows with the governance and controls needed to support retail operations. Sponsored by Celigo.