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Five things the World Cup taught marketers about creators
The World Cup has wrapped, which means it’s time for the obligatory marketing takeaways piece.
OpenAI's ads program matures
Media
Inside the newsroom push to turn print reporters into video talent
As reporter-led video becomes a priority, publishers are investing in newsroom training to help journalists deepen audience relationships.
WTF is SPUR’s publisher-run Content Telemetry Framework?
SPUR is publisher‑run and fixated on one thing: turning AI’s use of their content from opaque scraping into a transparent, usage‑based licensing system they control.
How streaming creators built a new broadcast blueprint at the World Cup
Livestreaming creators offer new ways to broadcast sports to diverse audiences; this 2026 FIFA World Cup may be the new blueprint for leagues
Marketing
Brands won this season of ‘Love Island USA’
Brands are eager to find their way into shows like Love Island USA and events that have become appointment viewing.
SharkNinja’s new growth strategy runs through comedy creators
Why SharkNinja is chasing new buyers with comedy instead of a celebrity pitch.
What Ally Bank learned from building a sports marketing strategy before the market caught up
Ally CMO Andrea Brimmer reveals what she’d change about the bank’s sports marketing strategy,and where sponsorships are headed.
Future of TV
Future of TV Briefing: The M&A match game (summer 2026 edition)
This week’s Future of TV Briefing looks at the M&A deals that should be in the offing after an active first half of 2026.
Future of TV Briefing: The 5 biggest news stories of 2026 so far
This week’s Future of TV Briefing looks back at the most significant developments — or non-developments– in the TV, streaming and digital video industry during the first half of 2026.
Walmart buys ‘the Google Ads of streaming’ Vibe in a deal tipped at a $1 billion-plus valuation
The deal would bring Vibe’s 10,000 SME advertisers to the platform, equipping Walmart to better compete with Meta and Pinterest.
Media Buying
Ad Tech Briefing: Private equity’s ad tech playbook returns
Plus how the IAB is seeking to modernize how digital video inventory is defined, bought and measured.
‘Future of targeting’: Media agencies tentatively explore vector-based planning
Vector-based targeting is ‘very experimental’, but could offer AI-forward advertisers a better way of directing media buys.
Media Buying Briefing: How Mediasense and other consultancies are girding for a busy second-half
If the agency world is on the verge of another mediapalooza, then advisory firms need to be at the ready, including Mediasense which has a new CEO.
Annual research reports
Podcasts
Research
Upfronts
Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace
This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.
Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront
Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.
Healthcare marketing enters a mixed-identity world
Healthcare marketing is moving into a more complex environment where identity-based targeting is not always available. Partner insights from Experian.
On Thursday, Sam’s Club hosted its first-ever Sam’s Wellness Club, an exclusive event bringing together creators, media and merchants at a loft event space overlooking Midtown Manhattan. Here’s why the club retailer is so keen on promoting its health and wellness offerings right now.
On Thursday, Sam’s Club hosted its first-ever Sam’s Wellness Club, an exclusive event bringing together creators, media and merchants at a loft event space overlooking Midtown Manhattan. Here’s why the club retailer is so keen on promoting its health and wellness offerings right now.
Nearly six years after it declared bankruptcy, Guitar Center says its turnaround efforts are striking a chord. After redoing its merchandise, holding more events and refocusing on “serious musicians”, Guitar Center is seeing sales climb, CEO Gabe Dalporto told Modern Retail.
Nearly six years after it declared bankruptcy, Guitar Center says its turnaround efforts are striking a chord. After redoing its merchandise, holding more events and refocusing on “serious musicians”, Guitar Center is seeing sales climb, CEO Gabe Dalporto told Modern Retail.