Ad Tech Briefing: Platforms’ measurement transparency moves into view

Media Buying Briefing: Overheard at DPMS — How agencies grapple with AI in programmatic

Future of Marketing Briefing: AI confuses marketers but their own uncertainty runs deeper

Digiday+ Research Subscription Index 2025: Subscription strategies from Bloomberg, The New York Times, Vox and others

Digiday’s third annual Subscription Index examines and measures publishers’ subscription strategies to identify common approaches and key tactics among Bloomberg, The New York Times, Vox and others.

From lawsuits to lobbying: How publishers are fighting AI

We may be closing out 2025, but publishers aren’t retreating from the battle of AI search — some are escalating it, and they expect the fight to stretch deep into 2026. 

Media Briefing: Publishers turn to vertical video to compete with creators and grow ad revenue in 2026

Publishers add vertical video feeds to their sites to boost engagement, attract video ad spend and compete with news creators.

Ulta, Best Buy and Adidas dominate AI holiday shopping mentions

The brands that are seeing the biggest boost from this shift in consumer behavior are some of the biggest retailers. 

Future of Marketing Briefing: AI confuses marketers but their own uncertainty runs deeper

That was the undercurrent at this week’s Digiday Programmatic Marketing Summit in New Orleans. 

U.K. retailer Boots leads brand efforts to invest in ad creative’s data layer

For media dollars to make an impact, brands need ad creative that actually hits. More CMOs are investing in pre- and post-flight measurement.

Future of TV Briefing: The streaming ad upfront trends, programmatic priorities revealed in Q3 2025 earnings reports

This week’s Future of TV Briefing looks at what TV and streaming companies’ latest quarterly earnings report indicate about the state of the streaming ad market.

Future of TV Briefing: The creator economy needs a new currency for brand deals

This week’s Future of TV Briefing looks at why paying creators based on reach misses the mark and what IAB is doing to clear up the creator-brand currency situation.

Future of TV Briefing: WTF is IAB Tech Lab’s device attestation tactic to combat CTV ad fraud?

This week’s Future of TV Briefing breaks down the CTV ad industry’s new tool for fighting device spoofing.

The Trade Desk loosens its grip on pricing amid buyer pressure

Amid fierce DSP competition, media agencies are finding The Trade Desk’s reps in a negotiating mood.

Criteo CEO Michael Komasinski on agentic commerce, experiments with LLMs, and M&A rumors

Criteo is not up for sale, although ‘no comment’ on potential divestment of assets, and how the future of ads in LLMs is (likely) native.

Ad Tech Briefing: The Programmatic Governance Council is a bid to reset power dynamics

As tensions over TID and GPID peak, Tech Lab is convening a council to hash out commercial ground rules.

Digiday+ Research: Where publisher revenue stands with ads, video, content licensing and subscriptions

Overheard in the Media Agency Report: How Assembly, IPG, Horizon and others use AI and will spend on ads in 2026

Digiday+ Research: Advertisers diversify their use of DSPs, to Amazon’s benefit

WPP’s turbulent 2025: Inside the reorgs, financial woes, and new leadership under Cindy Rose

How Black Friday and Cyber Monday could ‘fast track’ OpenAI’s ad plan

The ‘hot dog vs. sandwich’ problem in AI advertising

Digiday Media Agency Report 2025: How clients are experimenting and spending — from AI to tariffs

Digiday+ Research: Unwrapping brands’ 2025 holiday marketing strategies

CMO Strategies: How marketers are spending and measuring across social media in 2025 — from Meta to TikTok