Connect with execs from Axios, The New York Times, Paramount and more.
DIGIDAY+ MEMBER EXCLUSIVES
To manage 300,000 creators, Unilever automates everything but the relationship
Unilever is using AI to vet creators and automate workflows as it scales a 300,000-creator network without handing over creative decisions.
OpenAI's ads program matures
Media
In Graphic Detail: The state of streaming highlights the power of creators
“Just Chatting” is the driving force behind views on major streaming platforms, thanks to the appeal of personality-driven creators
Hot Ones creator Sean Evans on YouTube vs. TV, the interview boom and what comes next
Hot Ones host and TIME 100 top creator Sean Evans chats about the creator economy’s past, present, and future
Why brands are bringing creators to the World Cup sidelines
Brands are bringing creators to the World Cup sidelines to boost engagement, tap into new audiences, and be a part of the cultural conversation.
Marketing
‘Brands recognize the cultural dominance of podcasts’: global podcaster Mel Robbins talks AI, ad budgets and audience ownership
The global podcaster sat down with Digiday during her first-ever Cannes Lions — an event she now knows holds real value.
Dollar Shave Club’s bet: AI makes agencies optional, not obsolete
Dollar Shave Club makes 90% of its advertising in-house. AI is coming for the other 10%.
WTF is AI poisoning?
LLM search results have become an important channel for marketers. They’re also a conduit for rivals to sow misinformation against a brand’s online profile.
Future of TV
Future of TV Briefing: The 5 biggest news stories of 2026 so far
This week’s Future of TV Briefing looks back at the most significant developments — or non-developments– in the TV, streaming and digital video industry during the first half of 2026.
Walmart buys ‘the Google Ads of streaming’ Vibe in a deal tipped at a $1 billion-plus valuation
The deal would bring Vibe’s 10,000 SME advertisers to the platform, equipping Walmart to better compete with Meta and Pinterest.
Future of TV Briefing: The ad-supported streaming landscape in graphic detail
This week’s Future of TV Briefing looks at a spate of recent studies that highlight the growing predominance of ad-supported streaming and the risk in how brands are managing streaming campaigns.
Media Buying
Ad Tech Briefing: Corporate America finally buys into soccer as a mainstream sport; shadier elements of the ad industry are obliging
The FIFA World Cup 2026, co-hosted across North America for the first time, has spelled out what some in U.S. media circles have known for some time: association football, or “soccer” to use local parlance, is now big in America, and it’s time for corporations to cash in at pace — one hydration break at […]
Media Buying Briefing: It’s a world party at the World Cup, unless you’re looking to get in now
Halfway through soccer’s biggest quadrennial event, ratings are up and enthusiasm is high — so long as the U.S. and Mexico stay in the competition.
What will NBCU’s conscious uncoupling from Comcast mean for brands?
As other market players continue to consolidate, the media giant is set to spin out its TV business. That could have implications for upfront negotiations and ad formats down the line.
Annual research reports
Podcasts
Research
Upfronts
Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace
This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.
Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront
Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.
How CMOs can make the case for creative investment
Ilaria Pasquinelli, Chief Marketing Officer, LIONS Brands that invest in creative marketing outperform the competition and grow. That is a bold claim, but there is proof to back up these claims. Global brand consultancy Interbrand analyzed data from 50 businesses that won the most Cannes Lions International Festival of Creativity awards from 2020 to 2025 […]
In this week’s Luxury Briefing, Glossy digs into Haute Couture Week in Paris with luxury sourcer Gab Waller, concierge specialist Isabel Bazzani, designer Rahul Mishra and Bain senior partner Federica Levato — the brands taking part are increasingly looking to younger customers as their next long-term clients, the sources said. Also, why Pandora and Levi’s chose the event to launch new collaborations, and executive moves at Tory Burch.
In this week’s Luxury Briefing, Glossy digs into Haute Couture Week in Paris with luxury sourcer Gab Waller, concierge specialist Isabel Bazzani, designer Rahul Mishra and Bain senior partner Federica Levato — the brands taking part are increasingly looking to younger customers as their next long-term clients, the sources said. Also, why Pandora and Levi’s chose the event to launch new collaborations, and executive moves at Tory Burch.
While The Home Depot is not a sports equipment or sports apparel retailer, its consumer base has given it ample reason to develop a comprehensive retail media strategy around the World Cup.
While The Home Depot is not a sports equipment or sports apparel retailer, its consumer base has given it ample reason to develop a comprehensive retail media strategy around the World Cup.