Ad Tech Briefing: How the experts predict digital ad spend will pan out in 2026

Media Buying Briefing: How the 4As’ Justin Thomas-Copeland is updating the org’s mission

Pitch deck: How Amazon is recasting Twitch as a core part of its CTV pitch

Technology x humanity: A conversation with Dayforce’s Amy Capellanti-Wolf

Capellanti-Wolf shared insight on everything from navigating AI adoption and combating burnout to rethinking talent strategies.

How The Arena Group is rewriting its commercial playbook for the zero-click era

The company is testing AI-powered content recommendation models to keep readers moving through its network of sites and, in doing so, bump up revenue per session – its core performance metric.

Media Briefing: Why publishers are flocking to Substack

The Economist, The FT, The New Yorker and others have recently launched Substack newsletters, with varying strategies to find new audiences.

How Costco stood against Trump’s agenda on tariffs, DEI this year

Costco has continuously been held up as an example of a company that has stood firm in its willingness to do what it believes is best for the business.

Brands look to experiential marketing as antidote to AI slop, digital fatigue

Brands are prioritizing experiential and IRL marketing as an antidote to ‘AI slop’ and digital fatigue.

Agencies push curation upstream, reclaiming control of the programmatic bidstream

Curation spent much of this year in a fog, loosely defined and inconsistently applied. Agencies say they plan to tighten the screws in 2026.

Future of TV Briefing: How agencies are setting up their programmatic teams for the agentic AI era

This week’s Future of TV Briefing recaps two sessions from last week’s Digiday Programmatic Marketing Summit about how agencies’ programmatic buying teams are evolving.

Future of TV Briefing: The streaming ad upfront trends, programmatic priorities revealed in Q3 2025 earnings reports

This week’s Future of TV Briefing looks at what TV and streaming companies’ latest quarterly earnings report indicate about the state of the streaming ad market.

Future of TV Briefing: The creator economy needs a new currency for brand deals

This week’s Future of TV Briefing looks at why paying creators based on reach misses the mark and what IAB is doing to clear up the creator-brand currency situation.

In Graphic Detail: What to expect in media in 2026

Programmatic mix will broaden, while AI investment will both drive ad investment and steal focus from other marketing priorities.

As industry anticipates AI search ads, buyers scrutinize Google’s AI Max

Media buyers report mixed results with the AI-powered search ads toolset.

AdsCopilot offers agencies an AI overlay at no cost

It functions as a real-time, AI-powered assistant directly within the user’s web browser, overlaying and interacting with existing ad platforms that media agencies use.

Digiday+ Research Subscription Index 2025: Subscription strategies from Bloomberg, The New York Times, Vox and others

Digiday+ Research: Where publisher revenue stands with ads, video, content licensing and subscriptions

Overheard in the Media Agency Report: How Assembly, IPG, Horizon and others use AI and will spend on ads in 2026

The case against AI agents for programmatic ad buying

WPP’s turbulent 2025: Inside the reorgs, financial woes, and new leadership under Cindy Rose

How Black Friday and Cyber Monday could ‘fast track’ OpenAI’s ad plan

Digiday+ Research: Advertisers diversify their use of DSPs, to Amazon’s benefit

Digiday Media Agency Report 2025: How clients are experimenting and spending — from AI to tariffs

Digiday+ Research: Unwrapping brands’ 2025 holiday marketing strategies