Join us Sept. 14-16 in Miami to connect with top publishing leaders
DIGIDAY+ MEMBER EXCLUSIVES
OpenAI’s ChatGPT ads business hits $1 billion run rate as Europe gets self-serve access
That figure comes from multiplying current monthly ad revenue by 12, so it’s a snapshot of where things stand today rather than money already booked over a full year.
OpenAI's ads program matures
Media
USA Today Co. is reformatting content to attract more AI licensing deals
USA Today Co. is testing ways to reformat content for AI bots in a bid to attract licensing deals and unlock new revenue.
Walmart finally starts supporting Apple Pay and Google Pay
Walmart will begin to support contactless payment methods at select Walmart stores and Sam’s Club locations
X creates a new revenue model for creators — but will it actually win them over?
X’s new “original content rewards program” seeks creators who publish high-quality content on the platform. Will it bring in more creators?
Marketing
Digiday+ Research: The marketers’ 2026 guide to retail media marketing, including The Home Depot, Milani Cosmetics and Tinuiti
As the retail media landscape continues to evolve, marketers are rethinking where they invest, how they measure success and which retail media networks deserve a larger share of budget.
In Graphic Detail: How AI search has impacted the web traffic of over 50 advertisers
Data spanning one agency’s entire client roster shows the true impact of AI search on web traffic and conversions.
WTF are fandoms, and why are marketers chasing them?
Marketers want more than customers. They’re chasing fandom to turn audiences into communities.
Future of TV
Future of TV Briefing: Which agency team(s) should be responsible for YouTube Shorts?
This week’s Future of TV Briefing looks at how agencies are sorting out which teams take the lead for buying YouTube Shorts ads.
Future of TV Briefing: YouTube Shorts gains ad dollars but needs to crack social budgets
This week’s Future of TV Briefing looks at advertisers’ spending on YouTube Shorts inventory as the platform raises the revenue-sharing threshold for creators.
Ad Tech Briefing: TV measurement’s competitive reset gathers pace (with more job cuts)
ComScore and VideoAmp confirm large job cuts, just days after rival Nielsen makes bold M&A move.
Media Buying
Dentsu expands and consolidates its commerce and retail media offering under new leadership
One reason for the move to bring in new leadership: the commerce media and retail media worlds continue to grow at impressive rates
Ad Tech Briefing: AI advertising’s measurement problem is really a governance problem
As OpenAI accelerates its ad ambitions, efforts to establish common measurement standards become more urgent.
Media Buying Briefing: Legal woes can hurt a holdco, but will it matter to clients?
WPP is feeling the heat from several directions in courts of law. But will clients actually care, or think of leaving? Possibly not.
Annual research reports
Podcasts
Research
Upfronts
Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace
This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.
Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront
Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.
Sport is marketing’s greatest opportunity — and its greatest activation challenge
In today’s attention economy, few channels or forms of entertainment capture the imagination quite like live sport. Partner insights from Sportradar.
Over the last year, the number of people coming to Anthropologie for sneakers specifically has increased nearly 30% according to Jessica Irick Peek, gmm of footwear and accessories for Anthropologie.
Over the last year, the number of people coming to Anthropologie for sneakers specifically has increased nearly 30% according to Jessica Irick Peek, gmm of footwear and accessories for Anthropologie.
Vinyl prices are up nearly 6% in 2026, while materials like PVC and resin have also gone up as oil derivatives have increased.
Vinyl prices are up nearly 6% in 2026, while materials like PVC and resin have also gone up as oil derivatives have increased.