DIGIDAY+ MEMBER EXCLUSIVES
‘More focused on advertising than ever before’: Nearly all of X’s top 100 advertisers returned, ads boss claims
Claim comes as X is embroiled in latest scandal that involves it’s AI chatbot Grok creating sexualized images of women and minors.
Media
Future starts to sharpen its AI search visibility playbook
Future is boosting AI search citations and mentions with a tool called Future Optic, and offering the product to branded content clients.
Media Briefing: Here’s what media execs are prioritizing in 2026
Media executives enter 2026 weathered by disruption, but refocused on AI revenue, brand strength and video and creator opportunities.
Why publishers are building their own creator networks
Publishers are forming creator networks to regain control, combat traffic declines, and reach audiences shifting toward influencers.
Marketing
Inside the brand and agency scramble for first-party data in the AI era
Brands are moving faster to own first-party data as AI and privacy changes alter the digital advertising landscape.
What does media spend look like for 2026? It could be worse — and it might be
Forecasts for 2026 media spend range from 6.6% on the lower end to over 10% but the primary beneficiaries will be commerce, social and search.
Pitch deck: How Amazon is emerging as the proof layer for TV spend
Amazon is positioning itself to advertisers as the “first-stop shop” for planning, buying, optimizing and measuring TV.
Future of TV
Future of TV Briefing: 5 ripple effects that will shape the future of TV in 2026
This week’s Future of TV Briefing looks at the trends and developments that will shape the TV, streaming and digital video industry in 2026.
‘A year of loose ends’: Digiday editors share top takeaways from 2025
This year was filled with major developments – from Netflix’s planned WBD deal to Omnicom’s acquisition of IPG to Google’s ultimately cookie reversal – and Digiday editors Sara Jerde and Seb Joseph help to recap the year that was (and wasn’t).
Future of TV Briefing: How the future of TV shaped up in 2025
This week’s Future of TV Briefing looks back at the top topics and trends that overtook the TV, streaming and digital video industries in 2025.
Media Buying
Omnicom Media wraps CES deals with a Pinterest collaboration that includes shoppable boards
Omnicom’s Creo influencer agency will tap into Pinterest’s creator community, bringing shoppability to some of its offerings and gleaning intelligence that it can feed into its Omni platform.
Omnicom Media’s Adamski: clients are the only ones not complaining about principal media
The global CEO of Omnicom Media now has six agency brands and Acxiom under his control, and he’s expected to maintain consistent growth among them.
Omnicom Media tackles frequency issues in TV via partnerships with Amazon and Roku
The partnership brings together Acxiom data, Omni insights and Roku audience info through Amazon Ads to help solve for better camapign frequency management.
Annual research reports
Podcasts
Research
This week, I checked in on the status of once-powerful makeup brands that have been put up for sale. Additionally, Google welcomes ads to its AI shopping platform, and L’Oréal opens a new content and education hub.
This week, I checked in on the status of once-powerful makeup brands that have been put up for sale. Additionally, Google welcomes ads to its AI shopping platform, and L’Oréal opens a new content and education hub.
Playhouse MD, which sells nasal bulbs in the shape of fun creatures like narwhals, has surpassed seven figures in revenue since launching in June. Here’s what’s next for the company in 2026.
Playhouse MD, which sells nasal bulbs in the shape of fun creatures like narwhals, has surpassed seven figures in revenue since launching in June. Here’s what’s next for the company in 2026.