Future of Marketing Briefing: Creators had a big year. Christmas still went to the celebrities

Digiday Media Buying Summit October Recap: Assessing the ups and challenges of AI’s spread across the media agency landscape

Media Briefing: Publishers’ revenue growth defies traffic declines, but tougher comparisons loom

Making the case for purchase and intent data in programmatic

Ad Tech Briefing: Zeta goes big as Apple casts a shadow over Advertising Week

For some publishers, agentic advertising is still a question of ROI

‘They hold us hostage’: Publishers furious over terms change still can’t quit Facebook

Publishers are pushing back against Meta’s AI scraping terms, testing their leverage over a platform they still rely on.

How political creators are juggling platforms to find the three Rs: reach, revenue and rules

Political and news creators are relied on now more than ever, but what platforms are working for them? Which ones aren’t?

People Inc. is building custom APIs to make its journalism easier for AI agents to use 

People Inc. is moving toward custom APIs for AI systems, Forbes has adopted Markdown for agents, while the FT, Daily Mail are considering how agents could reach content for subscribers.

Digiday+ Research 2026 Creator Marketing Index: A brand guide to social media campaigns

As creator marketing becomes a fixture in many brands’ marketing strategies, creators’ roles are shifting and expanding.

Google search loses its free pass with buyers

Google search was the line item buyers never questioned. That’s changing.

Amazon says more than 400M customers have used Alexa for Shopping in the last 12 months

Customers who use Alexa for Shopping are spending 50% more than those who don’t.

Future of TV Briefing: CTV advertising has a genre-label problem

This week’s Future of TV Briefing looks at the messy state of genre labeling in CTV advertising.

Future of TV Briefing: YouTube, Tubi top streamers’ share of ad exposure time

This week’s Future of TV Briefing looks at Comscore’s new Score Report that gauges TV and streaming companies’ share of audiences’ ad exposure time.

Future of TV Briefing: TikTok Shop success = small creators + more videos

This week’s Future of TV Briefing looks at how “more videos from smaller creators” is the recipe for success on TikTok Shop.

Ad Tech Briefing: Google’s AI-reckoning

Google’s Q3 earnings reveal AI Mode’s impact on search advertising growth, plus ongoing diminishing returns from ad tech.

Agency execs call for retail media to be holistically considered beyond the lower funnel

At DMBS, agency leaders explained why retail media offers new opportunities to harness closed-loop measurement in a way that benefits both upper- and lower-funnel marketing efforts.

Can ad tech’s server-side shift save it from Apple and Google?

Digiday’s executive editor of news Seb Joseph and senior ad tech reporter Ronan Shields joined the Digiday Podcast to hash out ad tech’s Game of Thrones amid the server-side shift.

Digiday Media Agency Report 2026: How agencies adapt to a media landscape shaped by AI and creators

Digiday+ Research: The 2026 guide to holiday marketing strategies, including A-Frame Brands, Mastercard and Ritual

D+ Research: Marketers navigate a changing CTV landscape

Inside indie agencies’ DSP gripes and the rise of agentic media buying

Inside the post-Google playbook: Subscriptions, AI and team reorgs

Media buys and mega partnerships: How the creator economy is splitting in two

D+ Research: Marketers hesitate to adopt AI for influencer and CTV marketing

Digiday+ Research: The marketers’ 2026 guide to creator marketing, including Duolingo, Ulta and YouTube

D+ Research: Marketers embrace AI for social and retail media, but show skepticism in AI ad buying