Future of TV Briefing: OpenX adds attention targeting for CTV ads backed by TVision

Ad Tech Briefing: Embattled, embittered and determined

Future of Marketing Briefing: Epsilon’s quiet bet against the LLM gold rush

Media Briefing: As AI search grows, a cottage industry of GEO vendors is booming

A wave of new GEO vendors promises improving visibility in AI-generated search, though some question how effective the services really are.

‘Not a big part of the work’: Meta’s LLM bet has yet to touch its core ads business

Meta knows LLMs could transform its ads business. Getting there is another matter.

How creator talent agencies are evolving into multi-platform operators

The legacy agency model is being re-built from the ground up to better serve the maturing creator economy – here’s what that looks like.

‘Brand safety is moving from fear to curiosity’: Zefr’s Raddon on content-level accreditation – and what it exposes about the industry

The threat is no longer a discrete piece of bad content that a keyword list or a domain block can catch. Its volume.

Meta’s measurement and attribution updates are welcomed, but not ground-breaking, ad execs say

Meta is rolling out the updates starting this month, in a bid to bring it more in line with third-party platforms. While advertisers always welcome more transparency, the changes alone won’t necessarily lead to major budget increases.

‘Nobody’s asking the question’: WPP’s biggest restructure in years means nothing until CMOs say it does

WPP declared itself transformed. CMOs will decide if that’s true.

Future of TV Briefing: How Paramount’s and Warner Bros. Discovery’s ad tech stacks stack up

This week’s Future of TV Briefing breaks down Paramount’s and Warner Bros. Discovery’s ad tech stacks now that the companies seem set (finally) to combine.

Future of TV Briefing: Netflix’s in-house ad platform launch has led some advertisers to double spend

This week’s Future of TV Briefing looks at how the streamer’s expanded ad targeting and measurement options has resulted in increased advertiser spending.

What’s behind Netflix’s CTV market share jump?

The streamer is set to grab almost 10% of global CTV ad spend. Media buyers say live sports, lower prices and DSP partnerships are making a difference.

The Rundown: Ad tech’s performance in 2025 was overshadowed by AI concerns and Big Tech

Despite revenue increases, the markets were brutal but reports over talks with OpenAI proved later upside.

As brands respond to AI search, walls crumble between paid and organic

Agencies are knitting SEO and PPC teams closer together as they adapt to the new rules of search that are driven by the use of generative AI.

Future of Marketing Briefing: Epsilon’s quiet bet against the LLM gold rush

In advertising’s AI race, Epsilon says the winners won’t pick one mode. They’ll orchestrate many.

Digiday+ Research: Brand marketing will be the priority in 2026, after revenues fell short of expectations

Digiday+ Research: Dow Jones, Business Insider and other publishers on AI-driven search

Digiday+ Research: How publishers from Dow Jones and Business Insider to People Inc. are approaching AI in 2026

OpenAI’s ad push begins, and The Knot is co-piloting

‘An ethics issue’: Why some creators are re-auditing their brand deals after Hootsuite-ICE controversy

ChatGPT enters the ad game. Now what?

Digiday+ Research: The marketer’s guide to AI applications, agentic AI, AI search and GEO/AEO in 2026

Digiday+ Research roundup: Gen Z news consumption and diversification in the DSP space were 2025’s top trends

Digiday+ Research: Publishers’ growing focus on video doesn’t translate to social platforms