DIGIDAY+ MEMBER EXCLUSIVES
‘We’re starting to wonder’: Ad industry chases AI value as usage outpaces proof
The ad industry wants more from its AI spend but usage is outpacing proof of value.
OpenAI's ads program matures
Media
Why a once-anonymous creator unmasked herself to build a bigger media brand
Kristi Cook used to YouTube anonymously. Once she revealed her face, her account became wildly popular.
Creators are crashing through Hollywood, but there’s a ceiling
Hollywood is tapping creators for hit horror films, unique IP, and cameos, but there are limits to their star power in its current state.
Media Briefing: AI visibility is becoming publishers’ newest currency
Publishers are embracing AI visibility as the next must-have metric, using their prominence in AI answer engines to attract advertisers.
Marketing
Brands won this season of ‘Love Island USA’
Brands are eager to find their way into shows like Love Island USA and events that have become appointment viewing.
Reddit questions if AI data deals could hurt its ad business
Reddit’s ad business is built on the value of its community conversations. Now the company is debating whether selling those same conversations to AI companies could undermine that advantage.
Digital video ad spending is booming — trust in premium inventory isn’t
Digital video ad spend continues to climb, but buyers say bigger budgets bring tougher questions about inventory quality, supply chain transparency.
Future of TV
Future of TV Briefing: The M&A match game (summer 2026 edition)
This week’s Future of TV Briefing looks at the M&A deals that should be in the offing after an active first half of 2026.
Future of TV Briefing: The 5 biggest news stories of 2026 so far
This week’s Future of TV Briefing looks back at the most significant developments — or non-developments– in the TV, streaming and digital video industry during the first half of 2026.
Walmart buys ‘the Google Ads of streaming’ Vibe in a deal tipped at a $1 billion-plus valuation
The deal would bring Vibe’s 10,000 SME advertisers to the platform, equipping Walmart to better compete with Meta and Pinterest.
Media Buying
Ad Tech Briefing: Private equity’s ad tech playbook returns
Plus how the IAB is seeking to modernize how digital video inventory is defined, bought and measured.
‘Future of targeting’: Media agencies tentatively explore vector-based planning
Vector-based targeting is ‘very experimental’, but could offer AI-forward advertisers a better way of directing media buys.
Media Buying Briefing: How Mediasense and other consultancies are girding for a busy second-half
If the agency world is on the verge of another mediapalooza, then advisory firms need to be at the ready, including Mediasense which has a new CEO.
Annual research reports
Podcasts
Research
Upfronts
Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace
This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.
Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront
Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.
Live session: How Crypto.com builds real-time marketing campaigns at speed
When an industry can shift in hours, marketing and technology stacks have to keep up. From real-time decisioning to compliant, high-impact customer engagement, marketers need to rethink how they produce and manage advertising content across channels and markets to thrive in this modern age. Join Alexander Griffiths, senior customer success director at Celtra, alongside Crypto.com’s […]
Beyond Yoga’s overall sales grew 14% year over year in the last quarter, while direct revenue was up 40%. The newer categories, outside of the brand’s original core product of yoga pants, leggings and sports bras, are now driving over 60% of Beyond Yoga’s total revenue.
Beyond Yoga’s overall sales grew 14% year over year in the last quarter, while direct revenue was up 40%. The newer categories, outside of the brand’s original core product of yoga pants, leggings and sports bras, are now driving over 60% of Beyond Yoga’s total revenue.
Retail media content is becoming more complex, with major brands like Procter & Gamble making big investments in videos made specifically to reach shoppers on screens in grocery stores or while shopping on an app.
Retail media content is becoming more complex, with major brands like Procter & Gamble making big investments in videos made specifically to reach shoppers on screens in grocery stores or while shopping on an app.