Future of TV Briefing: The streaming ad upfront trends, programmatic priorities revealed in Q3 2025 earnings reports

Ad Tech Briefing: The Programmatic Governance Council is a bid to reset power dynamics

Digiday+ Research: Where publisher revenue stands with ads, video, content licensing and subscriptions

How AI’s hit to publisher traffic is quietly rewiring media M&A

Publishers’ AI-driven traffic declines are cooling M&A, stalling deals and lowering valuations. Some analysts are optimistic about 2026.

Digiday+ Research: Where publisher revenue stands with ads, video, content licensing and subscriptions

Digiday+ Research conducted a survey among nearly 40 publisher professionals in Q3. Here is what they had to say about their different revenue sources.

AI-powered professional learning: Inside the launch of Deloitte’s Scout

Deloitte last month launched Scout as part of its Project 120, the company’s $1.4 billion investment in professional development.

Future of Marketing Briefing: The tells and flops that will define Omnicom-IPG mega holdco

The real story will sit in how this newly fused entity behaves — whether it breaks from the patterns that defined both parents or simply scales them.

In Graphic Detail: CMOs at a crossroads of power and proof

CMOs are closing out another year defined by churn and shifting ground.

As Black Friday nears, fake apologies from brands are all over Instagram

Brands have taken to social media in advance of Bliack Friday to ask followers for forgiveness. The catch: They’re apologizing for their products being too good.

Future of TV Briefing: The creator economy needs a new currency for brand deals

This week’s Future of TV Briefing looks at why paying creators based on reach misses the mark and what IAB is doing to clear up the creator-brand currency situation.

Future of TV Briefing: WTF is IAB Tech Lab’s device attestation tactic to combat CTV ad fraud?

This week’s Future of TV Briefing breaks down the CTV ad industry’s new tool for fighting device spoofing.

Future of TV Briefing: Streaming subscribers save $16 through bundles

This week’s Future of TV Briefing looks at how much money people are actually signing through streaming subscription bundles and which streamers they plan to subscribe to in perpetuity.

OpenAI’s new ChatGPT shopping tool promises ‘in-depth’ research — just not for Amazon products

OpenAI is rolling out a new AI-powered shopping tool inside ChatGPT that researches products online, reads reviews and compares options according to users’ specific needs and preferences.

Overheard in the Media Agency Report: How Assembly, IPG, Horizon and others use AI and will spend on ads in 2026

In this behind-the-scenes look at Digiday’s 2025 Media Agency Report, ad execs discuss how the GDP and international sports could impact 2026 spend and how agencies and their clients are actually applying AI tools.

Instacart tripled its smart cart store count this year

Instacart’s smart carts are in triple the number of stores this year than they were in 2024, the company told Modern Retail.

Digiday+ Research: Advertisers diversify their use of DSPs, to Amazon’s benefit

Digiday Media Agency Report 2025: How clients are experimenting and spending — from AI to tariffs

Digiday+ Research: Unwrapping brands’ 2025 holiday marketing strategies

How Black Friday and Cyber Monday could ‘fast track’ OpenAI’s ad plan

The ‘hot dog vs. sandwich’ problem in AI advertising

How The Times is using AI to model synthetic focus groups from human audiences

CMO Strategies: How marketers are spending and measuring across social media in 2025 — from Meta to TikTok

Digiday+ Research 2025 Influencer Index: Key strategies influencers use to drive engagement on Instagram

Digiday+ Research: Publishers identify the top trends among Gen Z readers