DIGIDAY+ MEMBER EXCLUSIVES
TikTok rebrands its advertiser pitch around full-funnel ambition
The company’s latest business campaign aims to make the point that the app sees itself as a top tier platform for advertisers, where the full funnel can happen within one experience.
Media
Joint signings highlight growing convergence between creator and Hollywood agencies
What a spate of joint signings between Reign Maker Group and Paradigm Talent Agency tells us about diversifying talent and owning media in the creator economy.
News/Media Alliance signs AI licensing deal to unlock recurring RAG revenue for small and mid-sized publishers
The News/Media Alliance has signed an AI licensing deal that lets its 2,200 publisher members opt in to monetizing RAG-driven enterprise demand.
Why Parker Thatch transformed its strip-mall storefront into a livestreaming studio
Parker Thatch recently remodeled its store to serve as a hybrid customer-facing retail experience and broadcast studio.
Marketing
Amid competition for sponsors, top sports clubs are investing in social media operations
Sponsors used to want hospitality access and pitch-side banners. Now they want access to a club’s social following.
Rising gas prices could be the straw that breaks consumer spending
The rising fuel costs have experts predicting a rapid ripple effect on the U.S. retail industry.
Alibaba targets $100B in AI and cloud revenue over 5 years as its vision for the agentic era comes into focus
During its latest quarterly earnings report on Thursday, Alibaba reported revenue that fell below analyst expectations.
Future of TV
Future of TV Briefing: How Netflix is shaking up the upfront deal model
This week’s Future of TV Briefing looks at Netflix’s single- and multi-year deals with advertisers that extend beyond the scope of traditional upfront commitments.
Future of TV Briefing: OpenX adds attention targeting for CTV ads backed by TVision
This week’s Future of TV Briefing looks at a new ad targeting option for CTV advertisers wary of people staring at their phones while an ad airs.
Long-form creators eye taking over TVs – and chasing bigger brand budgets
Long-form episodic creator content is drawing in large numbers of highly engaged viewers, but ad budges are lagging behind. We explore why.
Media Buying
Ad Tech Briefing: IAB Tech Lab accelerates push to make agentic AI more practical
An integration with Kochava’s StationOne signals shift from AI hype to standardized, executable ad workflows
What happens when agency execs negotiate against AI agents
I created a game that has AI agents represent buyers and sellers in an ad deal. Then I asked Wpromote’s Skyler McGill and Butler/Till’s Ryan Lammela to test it out.
Publicis vs. The Trade Desk isn’t really about transparency – it’s about who gets the margin
As audit fallout escalates, the deeper conflict points to a structural power shift in programmatic advertising.
Annual research reports
Podcasts
Research
Aerie is expanding its “Aerie Real” platform with a pledge to never use AI-generated bodies, launching a campaign starring Pamela Anderson and reinforcing its focus on trust and transparency.
Aerie is expanding its “Aerie Real” platform with a pledge to never use AI-generated bodies, launching a campaign starring Pamela Anderson and reinforcing its focus on trust and transparency.
Food and beverage brands face rising class-action lawsuits over nutrition claims such as calorie count, fiber and protein doses. The MAHA era has pushed brands to build a playbook on navigating these consumer protection filings.
Food and beverage brands face rising class-action lawsuits over nutrition claims such as calorie count, fiber and protein doses. The MAHA era has pushed brands to build a playbook on navigating these consumer protection filings.