Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
DIGIDAY+ MEMBER EXCLUSIVES
Midterm political spending throws spanner into regional advertiser holiday plans
Rising political ad spend is making life harder for regional and local brands hoping to use CTV ads to reach consumers in Q4.
DIGIDAY @ ADVERTISING WEEK
Media
Creator mentors Colin and Samir want to turn their followers’ ideas into productions
Creator mentors Colin and Samir teamed up with Adobe to fund a creator’s project; the first step towards the duo’s new production era.
How a fashion creator turned audience demand into a 500+ client styling business
A creator with a fashion merchandising degree speaks on her quest to diversify revenue fast, from styling to sweat equity investment.
Forbes looks to Google AI pilot for insights as publishers seek value beyond the click
Forbes has joined Google’s paid News AI pilot that gives Google expanded rights to its content to test new ways of providing readers with context about stories before they click through.
Marketing
Walmart Connect pitches brands directly as it pushes lift studies ahead of holiday ad deals
Walmart Connect is using lift studies to prove ad performance directly to brands ahead of the holidays, signaling a tighter race with Amazon.
Indie agencies want The Trade Desk and Amazon DSP to acknowledge their buying power with negotiating leverage
Indie agencies say DSP giants block direct seats and fee relief despite spend commitments.
Nearly 30% of holiday budgets expected to be spent by the end of October
Per a new report from Deloitte, 28% of shoppers’ budgets are expected to be exhausted by the end of October.
Future of TV
Future of TV Briefing: YouTube, Tubi top streamers’ share of ad exposure time
This week’s Future of TV Briefing looks at Comscore’s new Score Report that gauges TV and streaming companies’ share of audiences’ ad exposure time.
Future of TV Briefing: TikTok Shop success = small creators + more videos
This week’s Future of TV Briefing looks at how “more videos from smaller creators” is the recipe for success on TikTok Shop.
Future of TV Briefing: Hispanic TV-and-streaming viewership in 4 charts
This week’s Future of TV Briefing looks at how Hispanic audiences spend their time between traditional TV and streaming.
Media Buying
Media buyers chart path for brands and sponsors through high NBA demand
Brands looking to push more dollars towards NBA audiences must choose between spending on a sponsorship, or funnel budget into TV, streaming and social.
How Amazon turned its Thursday Night Football into a two-pronged pitch to capture ad dollars
TNF’s the jewel in Amazon’s Prime Video sports portfolio, and a lever for endemic and non-endemic media budgets.
Media Buying Briefing: How are the 2nd tier holdcos separating themselves from the Big Three?
Just under Publics, Omnicom and WPP, the scrum among a handful of holdcos and indies to stand out yields some interesting moves.
Annual research reports
Podcasts
Research
Residual energy from the World Cup is inspiring fashion brands to keep minting new partnerships with star players and teams. For U.S. brands, in particular, many of those players are now household names, adding even more incentive to strike up new partnerships.
Residual energy from the World Cup is inspiring fashion brands to keep minting new partnerships with star players and teams. For U.S. brands, in particular, many of those players are now household names, adding even more incentive to strike up new partnerships.
More marketplaces and delivery platforms see easy returns as the key to winning more sales, as evidenced by some news from TikTok Shop and DoorDash this fall.
More marketplaces and delivery platforms see easy returns as the key to winning more sales, as evidenced by some news from TikTok Shop and DoorDash this fall.