Retail Revolution
The threat of e-commerce has transformed the retail experience. But the act of shopping is a tangible one. Retailers of all shapes are trying to grapple with a new consumer and new competition.
-
Amazon wants a bigger slice of the DSP ad tech market
February 20, 2024 • 6 min read -
Digiday+ Research: Brands spend more on Amazon as its importance to their holiday marketing spikes
December 11, 2023 • 4 min read -
Media Buying Briefing: A look at agencies’ holiday spending strategies this year
November 27, 2023 • 5 min read -
How advertisers are grappling with the influx of retail media networks
November 7, 2023 • 4 min read -
Omnicom Media Group makes its bid to determine incrementality in retail media via its CASA effort
October 18, 2023 • 3 min read -
Media Buying Briefing: As UM and Walmart demonstrate, education is a key element to retail media growth
October 16, 2023 • 6 min read -
Why tech executives are the latest retail C-suite gold rush
October 11, 2023 • 4 min read -
Media Buying Summit Recap: Retail media’s revolution, AI and finding new paths to KPIs
October 5, 2023 • 4 min read -
Albertsons’ Argyilan on why retail media needs to standardize measurement, industry terminology
September 29, 2023 • 5 min read