Media

WTF is Section 230?

Amid growing concern about the risks of social media, the 1990s law has come under more scrutiny and reached the highest courts.

Media Briefing: Publishers use proprietary research to pitch prospective advertisers

Publishers are investing in their research and insights offerings, hoping the data will sweeten the advertising deal.

European Parliament passes landmark AI legislation with AI Act vote

After three years and 800 amendments, the regulations creates new guardrails for AI systems and various AI tools.

Marketing

The Rundown: Why anime is having a marketing moment in 2024

To today’s youngsters, the idea that anime was ever anything but wildly popular might come as a surprise. Thanks to the growth of dedicated streaming services such as Crunchryoll, Japanese animation is now more accessible than ever before. But no cultural force truly hits the mainstream until brands and advertisers get involved. And in 2024, they are getting involved.

DTC brand Parachute Home goes offline, doubles experiential investment amid changed digital landscape

It’s getting harder for marketers to stand out online, so direct-to-consumer bedding brand Parachute Home is ramping up its experiential marketing to stand out in-person.

With UTA, Michael Kassan skirmish, why do Hollywood and Madison Avenue make for strange bedfellows?

These unions are notorious for unraveling, though they typically do so behind closed doors. UTA and Kassan have definitely shattered that mold.

Special Edition
The 2024 Notebook

This editorial package from Digiday will help marketers guide their budgets after a tumultuous 2023.

Future of TV

Future of TV Briefing: How outcome-based measurement may figure into this year’s upfront market

This week’s Future of TV Briefing looks at how business outcome measurement and guarantees may figure into this year’s upfront market.

Future of TV Briefing: How TV and streaming companies’ advertising and subscription businesses fared in Q4 2023

This week’s Future of TV Briefing looks at what TV and streaming companies’ latest quarterly earnings reports indicate about the state of the business.

Future of TV Briefing: DoubleVerify and Roku uncover CTV ad fraud scheme costing advertisers $7.5M per month

This week’s Future of TV Briefing looks at a connected TV ad fraud scheme uncovered by DoubleVerify and Roku that’s been siphoning an estimated $7.5 million per month from advertisers.

Media Buying

Razorfish launches in-house creator offering as agencies grow content practice

Publicis Groupe’s marketing transformation agency Razorfish last week introduced a team of in-house social strategists and creators to expand its social media and content practice.

The ANA is planning a programmatic benchmarking service 

Ahead of its flagship media conference, the trade org claims it will help members calculate “the true cost” of their online media spend.

Competition advocates urge further Privacy Sandbox delays

The conundrum between privacy-compliance and competition continues.


Digiday Publishing Summit
Mar 25, 2024

The Digiday Programmatic Marketing Summit offers an influential group of programmatic marketing leaders a chance to come together to discuss pain points, pitch solutions and ultimately, make valuable business connections.