Publishing in the Platform Era
Audiences consume most of their content across their favorite platforms. The question for publishers is where to put their content — and how much of it to put there — as platforms come between them and their audiences.
-
‘We’ve just gotten smarter’: Why ESPN is rolling out more Snapchat shows
May 28, 2019 • 4 min read -
The NHL is bringing its Facebook Live show ‘Stanley Cup Live’ to Twitter
May 24, 2019 • 4 min read -
Instagram’s IGTV adds support for horizontal videos — but still no ads
May 23, 2019 • 5 min read -
Conde Nast launches new ad program for performance marketers
May 23, 2019 • 3 min read -
Bloomberg’s TicToc plans to launch on OTT streaming services this year
May 21, 2019 • 4 min read -
CNN launches Instagram account on climate to appeal to young voters
May 17, 2019 • 3 min read -
Dazed branches from fashion and youth culture into science and tech
May 10, 2019 • 3 min read -
How Bleacher Report is using Instagram Stories for app downloads
May 8, 2019 • 4 min read -
‘We are a must-buy’: Twitter says ad payments to publishers are up 60%
April 25, 2019 • 5 min read -
How publishers are using TikTok, the latest hot app
April 23, 2019 • 3 min read