Publishing in the Platform Era
Audiences consume most of their content across their favorite platforms. The question for publishers is where to put their content — and how much of it to put there — as platforms come between them and their audiences.
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With costs rising, Facebook traffic arbitrage strategies lose effectiveness
June 27, 2019 • 4 min read -
Quartz is shutting down its Quartz Brief mobile app July 1
June 21, 2019 • 3 min read -
Twitter’s Sarah Personette: We want to contribute to publishers’ bottom lines
June 20, 2019 • 2 min read -
NBC News expands ‘Stay Tuned’ from Snapchat to other platforms, including TikTok
June 17, 2019 • 3 min read -
Twitch is emerging as a favorite new platform for publishers
June 13, 2019 • 4 min read -
Facebook Watch expands internationally but faces skepticism
June 13, 2019 • 4 min read -
New York Times’ Millie Tran: Platforms are now more about private sharing
June 11, 2019 • 2 min read -
Bleacher Report is on track to grow 50% this year, hit $200m in revenue
June 10, 2019 • 6 min read -
Hearst Magazines launches new ad unit that will send people product samples
May 30, 2019 • 3 min read -
‘We’ve just gotten smarter’: Why ESPN is rolling out more Snapchat shows
May 28, 2019 • 4 min read