Publishing in the Platform Era
Audiences consume most of their content across their favorite platforms. The question for publishers is where to put their content — and how much of it to put there — as platforms come between them and their audiences.
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Publishers try new tacks to drum up interest in their ad platforms
November 13, 2019 • 5 min read -
How Delish nearly doubled its site traffic by focusing on search
November 8, 2019 • 3 min read -
Facebook’s latest video measurement glitch adds to error-prone reputation
November 8, 2019 • 4 min read -
Publishers see mobile traffic spikes from Google Discover
November 7, 2019 • 4 min read -
‘There was no accountability’: What went wrong for The Players’ Tribune
November 6, 2019 • 6 min read -
The Wall Street Journal takes aim at social media ‘noise’ in new ad campaign
November 6, 2019 • 3 min read -
How The Infatuation is plotting Zagat’s comeback
November 5, 2019 • 4 min read -
First Media cuts staff and pivots back to social videos
November 5, 2019 • 5 min read -
USA Today is repackaging video to create streaming series
November 4, 2019 • 4 min read -
‘Google’s gonna Google’: Publishers say a Google search change is denting their coupon revenues
October 31, 2019 • 4 min read -
The balancing act facing the next Guardian CEO
October 30, 2019 • 8 min read -
‘Way beyond our expectations’: Inside Reuters’ Twitter strategy
October 29, 2019 • 4 min read -
DAZN makes a play for younger subscribers with Snapchat and … Logan Paul
October 28, 2019 • 4 min read