Just like the industries we cover, Digiday Media has experienced a year of major transformation and growth. As we set our sights on 2021, we’ve continued to build out new and existing teams across brands and are excited to announce three new additions to our editorial and business teams.
Jess Davies has returned to Digiday Media as the managing editor, Future of Work. Previously managing editor, Europe for Digiday, Jess returns to us in a different role and focus — she formerly covered media, programmatic and data privacy. Jess will now manage the Future of Work Briefing, develop an expansion plan for the Future of Work vertical and contribute originally reported pieces as well as develop a cadre of contributors.
Haley Howell joins Digiday Media as our new audience growth manager. Haley comes to us after a long tenure at AdExchanger where she was a core member of their marketing team and had her hands in nearly every part of their business, ranging from editorial to events to memberships and more. At Digiday Media, she’ll play a big role in our audience strategy, fueling top and mid-funnel growth for all three of our brands’ audiences. Haley has a degree in journalism from Penn State with a minor in economics.
And over at Digiday sibling Modern Retail, Michael Waters joins the editorial team as a retail reporter where he’ll help cover the ins and outs of the reinvention of the retail industry. From Amazon’s strategic shifts to the new in-store experience, Michael will play an important role in growing the brand’s editorial output with a continued focus on honesty, depth and authority. Previously, Michael was an editorial fellow at Atlas Obscura.
Podcasters are pitching longer, more lucrative ads, but ad buyers prefer shorter, cheaper spots
While podcast production companies and creative studios pitch custom, longer-form podcast ads, buyers prefer ads under a minute long due to budgets, reach and audience attention.
Media Buying Briefing: Four takeaways on Upfront Week from a buyer’s perspective
Beyond a general optimism to be back in person for Upfront Week, buyers shared their thoughts on what worked and what still needs to happen.
How publishers are future proofing their commerce offerings for post-pandemic consumers
Four publishers gathered at Digiday Media's Commerce for Publishers Forum to talk about their affiliate programs and strategies.
SponsoredHow marketers and retailers are unlocking the true value of retail media
Ben Kneen, senior director of product management, Xandr It’s a challenging time for retailers in the advertising industry. As they cope with supply chain woes and inflation-related pressures, they seek high-margin revenue streams amid evolving privacy regulations and massive shifts in identity solutions — including IDFA, the deprecation of third-party cookies and more. In light […]
Member ExclusiveMedia Briefing: Publishers and media unions are still haggling over office-return plans heading into the summer
In this week's Media Briefing, senior media reporter Sara Guaglione reports on how unions at some major media companies are pushing back against publishers' return to office mandates, with The New York Times Guild seemingly netting a victory on Wednesday.
‘He thought I was accusing him of being racist’: Confessions of a comms pro on working with out of touch leadership
The [CEO] and one of the other co-founders felt the need to point out that they mentor black people and donate to black-focused charities. 'It wasn't about them, but they were making it about them.'