Digiday promotes Max Willens to senior editor research and features and Kayleigh Barber to senior reporter

digiday

As Digiday continues to closely chronicle the modernization of the media and marketing industries, and looks to the evolution of our coverage, we’ll count on two current staffers to be a key part of that journey.

“Max Willens and Kayleigh Barber have both been integral to our editorial output through honest coverage, in-depth reports into valuable trends and insights into the opportunities and challenges industry execs are facing,” said Digiday editor-in-chief Jim Cooper. “We look forward to the ways they’ll continue to grow in their elevated roles — in the areas of research and features for Max and long-form reporting, special editorial projects and podcast hosting for Kayleigh here at Digiday.” 

Max Willens @maxwillens has been promoted to senior editor, research and features. Previously a senior reporter at Digiday, Max has been covering media companies’ evolving revenue and distribution strategies. In his new role he will oversee the build out of our research capabilities that will contextualize our reporting and help guide our feature coverage. 

Prior to joining Digiday, his writing had appeared in Wired, Newsweek, Ad Age, Crain’s New York Business and Vice. He is a proud graduate of the Craig Newmark Graduate School of Journalism at CUNY. He is based in Philadelphia.


Kayleigh Barber @KayleighJBarber has been promoted to senior reporter. Kayleigh joined Digiday as a media reporter in 2019 and has covered revenue diversification within the digital media industry, including shifts into e-commerce, licensing, virtual events, membership and more. In her new role she will continue to focus on those same sectors, but also expand to focus on the future of work, diversity and inclusion and other large industry trends. She will also focus on editorial projects ranging from topical guides to podcasting. She will cohost the Digiday podcast with senior media editor Tim Peterson.

She joined Digiday from Folio where she reported on a similar beat and helped produce various events and award shows. Before starting out in her career in journalism, she was a journalism and English student at Penn State University. Kayleigh is based in New York.

https://digiday.com/?p=382721
Digiday Top Stories
  • Aveda, Consumer Reports and Harry’s are winners of the 2022 Greater Good Awards

    The honorees of this year’s Greater Good Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, recognized the importance of uplifting their local and global communities, wielding resources and platforms to address issues from sustainability to well-being and equality. Many of this year’s entrants and subsequent winners collaborated with other businesses, innovators, thought leaders and […]

  • McDonald’s, Spotify, Redefine Meat and Nissan are Digiday Marketing and Advertising Awards Europe winners

    The list of winners of the 2022 Digiday Marketing and Advertising Awards Europe highlights how companies are leaning on social media and data-based content strategies to drive brand engagement. Sustainability and other meaningful practices remain top priorities for consumers and companies, with many of this year’s entrants and subsequent winners striving to show their commitment […]

  • Coca-Cola, Edelman and Tropicana are winners of the 2022 Digiday Awards

    The 2022 Digiday Awards winners illustrated how companies are navigating innovative technologies and taking a stand for inclusivity. Many of this year’s entrants and subsequent winners are also partnering with charities on large-scale initiatives and experimenting with new tactics for Gen Z. Inclusivity was at the heart of why the judges, for example, recognized Havas […]

  • Aveda, OLAY, Nike and Ally are finalists for this year’s Greater Good Awards

    For many brands in this year’s Greater Good Awards shortlist, making a positive impact on their local communities — whether through internal or consumer-facing initiatives — is highly evident as a top priority. The throughling: companies are increasingly using their platforms to communicate the importance of sustainability, wellbeing and equality.  In one example, cosmetics company […]

  • Commerce Layer, Frequence and Khoros are among the 2022 Digiday Technology Awards winners

    The 2022 Digiday Technology Awards winners demonstrated how companies are diving head-first into new technologies and adapting to meet the needs of the digital media industry. This year, e-commerce, sustainability and influencer marketing emerged as themes most often seen among the entrants and subsequent winners.  For example, Commerce Layer is among the judges’ picks, winning […]