Subscriptions
Publishers need direct payments from their audience to complement the difficult ad business.
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How Axel Springer is adapting its pricing strategy to grow reader revenue
February 18, 2020 • 4 min read -
To drive daily habits and customer retention, publishers turn to puzzles
February 13, 2020 • 3 min read -
Norwegian tabloid VG has a team of 13 people creating content for younger readers
February 6, 2020 • 3 min read -
Publishers are using a Starbucks Wi-Fi program to hunt for new readers
February 4, 2020 • 3 min read -
Publishers are growing audiences by producing less content
February 3, 2020 • 4 min read -
‘It’s about whether it will scale’: Publishers take a wait-and-see approach to Scroll
January 29, 2020 • 4 min read -
Politico’s new FDA-focused subscription product costs as much as $75k a year
January 27, 2020 • 3 min read -
The Guardian is the latest old-line publisher to reach outside the business for a CEO
January 16, 2020 • 4 min read -
As publishers pivot to paid, newsrooms focus more on sales
January 9, 2020 • 4 min read -
Finding advertising ‘antithetical’ to its mission, Snopes is banking on a membership model
December 19, 2019 • 4 min read -
Time’s new invite-only membership program will cost up to $20,000 a year
December 18, 2019 • 4 min read