The definitive Digiday guide to what’s in and out at Dmexco this year

The digital marketing industry’s tentpole global event Dmexco kicks off today (Sept. 13) in Cologne, Germany. Much has changed in the world of ad tech, publishing and marketing in the last 12 months. Here’s what’s in and out this year.

More in Media

Illustration of a fire hydrant spraying water with the Facebook logo on the side.

Publishers reckon with declining Facebook referral traffic as the platform pulls away from news

Publishers are still feeling the effects of a change Facebook made in May that caused a steep decline in referral traffic. Nearly four months later, publishers aren’t sure when — or if — that traffic will come back. 

There is a new definition for MFAs, but it’s meant to be open to interpretation

A new definition for MFAs is available but the vague nature of the guidelines is leading to a lack of standards that might prevent adoption.

Publishers weigh generative AI’s pros and cons during the Digiday Publishing Summit

The publishers who attended DPS were focused on the potential upsides of applying the technology to their operations while guarding against the downsides.