The digital marketing industry’s tentpole global event Dmexco kicks off today (Sept. 13) in Cologne, Germany. Much has changed in the world of ad tech, publishing and marketing in the last 12 months. Here’s what’s in and out this year.
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The subscribe page has become a laboratory for news publishers experimenting with revenue stream options
The subscribe page on news publishers' websites has become an area of continuous testing for some news publishers.
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How the world’s biggest media companies fared through the ongoing crisis in Q2
Digiday analyzed the latest quarterly reports from the world’s largest media companies to assess how they’re adapting to the ongoing crisis.
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‘A shady move’: Apple News+ Safari change automatically redirecting traffic to itself infuriates publishers
Publishers see Apple cutting off an opportunity for them to forge more direct relationships with Apple News+ subscribers.
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SponsoredSeeking revenue stability, publishers are assessing buy-side credit risks
As the industry navigates the continued impacts of COVID-19, here’s the questions publishers should ask their programmatic partners or ad management providers to protect themselves from clawbacks and lost revenue.
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‘There are so many cool things we could do’: Publisher interest in subscription-driving bundles simmers
The concept of bundling has grown more important than ever to publishers intent on keeping and growing their audiences.
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Craigslist founder Craig Newmark on why he’s donating millions to journalism
Craigslist founder Craig Newmark has donated millions of dollars to journalistic enterprises to fight misinformation.
