The definitive Digiday guide to what’s in and out at Dmexco this year

The digital marketing industry’s tentpole global event Dmexco kicks off today (Sept. 13) in Cologne, Germany. Much has changed in the world of ad tech, publishing and marketing in the last 12 months. Here’s what’s in and out this year.

More in Media

Le Monde blocked the bots. Now it’s working out what to do about paying readers showing up as agents

Le Monde is “figuring out” how to maintain its subscription partnership with readers who use AI agents rather than its homepage or app.

Cannes is becoming ‘a Super Bowl moment’ for creators: How they’re storming the French Riviera

Cannes Lions 2026 is gearing up to be the advertising industry event’s biggest bet on creators yet. 

The Rundown: AI clones split the creator economy

Unauthorized AI voice clones and authorized digital twins are splitting the creator economy in half as brands, lawyers, and talent take stock.