The Programmatic Marketer
The advent of programmatic has meant a shift in marketing, with many unanswered questions on how to best organize for automated digital marketing and what this means for transparency.
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Why site blacklists often fail in programmatic ad buying
November 29, 2016 • 4 min read -
Publishers love header bidding, but ad buyers have qualms
November 21, 2016 • 4 min read -
‘Everything was easier at the beginning’: Marketers vent programmatic frustration
November 16, 2016 • 4 min read -
Brands and agencies on the pros and cons of private marketplaces
November 15, 2016 • 3 min read -
Adobe’s acquisition of TubeMogul: An ad tech consolidation tipping point
November 11, 2016 • 3 min read -
5 charts on the growth of programmatic advertising in China
November 4, 2016 • 3 min read