The Programmatic Marketer
The advent of programmatic has meant a shift in marketing, with many unanswered questions on how to best organize for automated digital marketing and what this means for transparency.
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How programmatic firms deal with complex pharmaceutical laws
January 18, 2017 • 3 min read -
How decentralizing trade desks created a new set of problems
January 13, 2017 • 4 min read -
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How Target is taking control of programmatic
December 27, 2016 • 4 min read -
Tech firms use audiovisual signals to target TV ads
December 19, 2016 • 3 min read -
GroupM global CEO for mPlatform: ‘We link different data assets and activate them’
December 7, 2016 • 4 min read -
Targeted TV ads find niche in political campaigns
December 2, 2016 • 5 min read -
The global outlook for programmatic advertising in 5 charts
November 30, 2016 • 2 min read -
Why site blacklists often fail in programmatic ad buying
November 29, 2016 • 4 min read -
Publishers love header bidding, but ad buyers have qualms
November 21, 2016 • 4 min read -
‘Everything was easier at the beginning’: Marketers vent programmatic frustration
November 16, 2016 • 4 min read -
Brands and agencies on the pros and cons of private marketplaces
November 15, 2016 • 3 min read -
Adobe’s acquisition of TubeMogul: An ad tech consolidation tipping point
November 11, 2016 • 3 min read