Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
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‘I was more of a journalist than spectator’: Anatomy of an agency CEO’s viral tweet
February 9, 2017 • 3 min read -
Pinterest’s president talks search and getting marketers to buy in
February 9, 2017 • 3 min read -
How 5 Premier League clubs are using social video
February 9, 2017 • 4 min read -
A brand guide to Houseparty, the teen app du jour
February 7, 2017 • 5 min read -
The Grammys are using Snapchat to lure younger viewers
February 6, 2017 • 2 min read -
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Chase has a 10-person ‘newsroom’ delivering financial tips and advice
February 3, 2017 • 3 min read -
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How Avocados from Mexico recruits 100,000 ‘brand ambassadors’ for the Super Bowl
February 2, 2017 • 3 min read -
Publishers are loving Apple’s app store search ads
February 1, 2017 • 3 min read -
Truffle Pig’s Paul Marcum: Snapchat can break Google-Facebook duopoly
February 1, 2017 • 3 min read -
Day in the Life: Merriam-Webster’s social media manager subtweets truth to power
January 27, 2017 • 6 min read -
Despite the hype, more than 30 percent of brand accounts are dormant on Snapchat
January 26, 2017 • 3 min read