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The Sports Marketing Playbook
How sports marketing has evolved.
Upfronts
As upfront negotiations near, buyers chart path through complex sports market
April 20, 2026
The Sports Marketing Playbook
With the World Cup around the corner, media buyers expect streaming prices to soar
April 13, 2026
The Sports Marketing Playbook
Ford, Nissan and State Farm are embedding their brands in sports as they chase fandoms
April 9, 2026
The Sports Marketing Playbook
High stakes, big budgets: How brands are navigating a massive sports year
April 3, 2026
The Sports Marketing Playbook
Genius Sports opens up real-time live sports targeting to brands
March 27, 2026
Brands in Culture
Amid competition for sponsors, top sports clubs are investing in social media operations
March 24, 2026
The Sports Marketing Playbook
Lay’s uses WhatsApp to create a group chat for World Cup fans
March 16, 2026
The Sports Marketing Playbook
How the MLS plans to convert World Cup interest into lasting soccer fandom
February 19, 2026
The Sports Marketing Playbook
Publicis forms new Influential Sports squad to hone its skills in the white-hot sports media arena
February 10, 2026
Super Bowl
Star power, AI jabs and Free Bird: Digiday’s guide to what was in and out at the Super Bowl
February 9, 2026
The Sports Marketing Playbook
WPP Media beefs up its sports insights prowess with new partnership with Genius Sports
February 6, 2026
The Sports Marketing Playbook
Programmatic is drawing more brands to this year’s Winter Olympics
February 6, 2026
The Sports Marketing Playbook
How food and beverage giants like Ritz and Diageo are showing up for the Super Bowl this year
February 6, 2026
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